Lacey Purcell Jamison Email & Phone Number

Nashville, Tennessee, United States

Integrated Marketing and Communications Consulting

Nashville, Tennessee, United States

Developed and executed B2B marketing campaigns to elevate awareness of Lendlease capabilities among business audiences. Led audience planning, established differentiated messaging, set priorities, and drove multichannel and social media campaigns to enhance brand awareness in the US.

- Owned executive communications during organizational reposition - Messaged key business announcements alongside regional CEO- Led all planning and production for bi-monthly all-staff Town Halls, including back-end technical production via Teams Live and content planning, and guest speaker prep and handling- Led production of national in-person and virtual Global and Regional CEO strategy road show that resulted in in-person engagement with nearly 40% of employees and total engagement with nearly 70% of regional employees- Oversaw all planning and production of in-person events in Boston, Fort Campbell, Ky., Los Angeles, San Francisco, Chicago and New York, with execution performed across six consecutive business days - Improved employee accessibility with full planning and production of hybrid Town Hall in NYC, providing virtual access for all employees; managed in-person audience of more than 150 people and oversaw virtual production with 3-person team

- Oversaw messaging positioning and development in partnership with real estate partner Google- Led all partnership-level strategic marketing and communications planning, budgeting and execution- Oversaw all internal and external messaging, including media relations, speaking engagement coordination and prep, internal and external content creation, social media management, etc.- Supported strategic investment activities with positioning support and materials creation

Greater Nashville Area, Tn

- Managed content creation and deliverable production for large-scale real estate proposals and bids- Established content 'center of excellence' for Regional Development Business Unit, providing a library of topic-organized content available for acquisitions and new business personnel- Centralized all new business needs for market-specific development and investment teams- Collaborated with global working group to synthesize extensive amount of existing content to aid in production of key strategic positioning and new business materials

Greater Nashville Area, Tn

- Oversaw and executed all business development-related marketing and communication efforts for Lendlease's Communities business in the US, focused on market entry support for on-campus student housing development- Facilitated communications and engagement coaching sessions for all client-facing personnel, including Head of Business Development- Developed and executed multi-channel marketing strategy for market entry, including formal pursuit strategy development, writing and delivery, collateral and sales material development, social/traditional media and community relations, trade show and event coordination, advertising oversight, messaging strategy, content creation- Selected to participate in highly-competitive Aspire leadership development program, improving overall business acumen and executive functioning skills

Greater Nashville Area, Tn

- Oversaw creation and delivery of formal and informal business development pursuits - Promoted Lendlease's Privatized Army Lodging (PAL) Program, overseeing all ground breaking and ribbon cutting events - Publicized delivery of two of the first all Cross Laminated Timber hotels in the United States, at Redstone Arsenal and Fort Drum

Nashville, Tennessee

- Developed and implemented strategic government relations plan for markets including Colorado Springs, Los Angeles and Tucson.- Planned, executed and hosted community tours for congressional representatives in Tucson, Ariz., and Colorado Springs, Colo.- Maintained brand standards in resident communications through work with community marketing manager- Pitched and wrote multiple by-line pieces for well-known trade magazines- Named a finalist for Defense Communities Magazine's 2015 Writing Award

Greater Nashville Area, Tn

Managed significant client portfolioOversaw project delegation, served as point person for quick-turn projects, led entry-level team members in strategic execution

Greater Nashville Area, Tn

Led the Grand Openings team for Kirkland's Home Decor, and planned and executed more than ten openings across the country for the national chain. Implemented blogger relations, traditional media relations, advertising and nontraditional brand awareness in key growth markets. Worked closely with team leaders on teams including CSX, WGU Tennessee, Fisk University, ETix, and other companies. Voted Rising Star, Rising Star Writer, and Hardest Worker by peers.

Nashville, Tennessee

Duties included extensive environmental scanning for more than 50 clients, writing media materials: news releases, media releases, calendar listing, letters to the editor and opinion/editorial pieces, working with clients to plan, design and produce collateral materials including fundraising brochures and annual reports, building media lists, and fulfilling other day-to-day needs.Voted Rising Star by my peers.

Bachelor Of Science, Communication, Public Relations

Master Of Arts In Mass Communication, Strategic Global Communication

Education record