Lacey Weber work email
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Lacey Weber personal email
Tenacious marketer with a focus on accelerating demand and lead gen across a variety of product lines with an emphasis on ABM omnichannel campaign strategy. I have a passion for educating large marketing and sales teams on how to intentionally fill and nurture our funnel while bridging the gap between both functions. I am data-driven, detail-oriented, and have a "big picture" mentality.
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Abm StrategistScrappy AbmNashville, Tn, Us
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Abx ManagerZone & CoNashville, Tn, Us -
MemberRevgenius Oct 2024 - PresentNew York, Us -
Abx ManagerZone & Co Apr 2024 - PresentBoston, Massachusetts, Us
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Abm LeadFortra May 2022 - Apr 2024Eden Prairie, Minnesota, Us+ Significantly improved sales adoption in 2023 to see direct pipeline contribution from outbound ABM efforts ($700K+ ALE H1), and built Community channel+ Trained in 2 dotted-line reports, and educated over 300+ team members on ABM+ Led the strategy of our ABM program with 10+ brand marketing and sales teams with the goal to develop new omnichannel campaigns from ideation to optimization and sales enablement+ Managed Drift, 16+ G2 profiles, and 3 ABM platforms: 2 6sense, 1 Demandbase+ Played an active roll on our newly developed Cross-Sell team with exposure to our full tech stack including: Drift, LinkedIn, Email, RollWorks, HubSpot Sales, D365, Salesforce, etc.+ Worked closely with Operational teams on reporting needs and process creation -
Marketing Operations LeadFortra Mar 2021 - May 2022Eden Prairie, Minnesota, Us+ Re-launched ABM strategy to full-funnel with stronger emphasis on journey stage advertising, increasing pipeline velocity, and sales adoption through higher quality nurturing+ Doubled ABM campaign ad clicks and accounts reached YoY in 2021, while improving ACTR 13% with a 23% lower CPC+ ABM efforts influenced $40 million in pipeline and ALE in 2021+ Generated $1.6M directly sourced ALE from live chat tool in 2021 (131% YoY increase)+ Implemented Drift on 7 additional sites, and lead trainings and process doc creation for 30+ BDRs+ Oversee review campaigns in G2 for 12+ upgraded profiles, create 6sense campaigns with G2 buyer intent signals, and create on-boarding/existing blueprints for other profiles
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Account ExecutivePhase 3 Marketing And Communications Sep 2020 - Mar 2021Atlanta, Georgia, Us+ Provided daily research in ZoomInfo, LinkedIn Sales Navigator, and publications to determine best fit prospects to target and nurture + Analyzed HubSpot to determine current prospect’s interest and develop strong campaign strategies to increase interest and set meetings + Expanded current accounts through different service offerings in: Brand Positioning, Paid Media, Public Relations, Print Marketing, etc.+ Achieved quota each month and was on track to manage $750,000 in annual revenue for first year -
Business Development ManagerRobert Half Oct 2019 - Apr 2020Menlo Park, Ca, Us+ Created marketing content on social platforms and targeted email marketing campaigns to increase B2B relations and revenue+ Analyzed market trends and identified new business opportunities through cold calling, strategic research, and development + Managed 50+ active clients while targeting 175+ potential clients through email, phone, and in person marketing+ Designed, planned, and negotiated terms and conversions creating/adding to existing partnership agreements -
Account ManagerWebbmason Marketing May 2019 - Aug 2019Kansas City, Mo, Us+ Led a variety of deadline-driven projects simultaneously from inception to delivery with a focus on print, promotions, & web services+ Managed & trained assistant while serving as the day-to-day contact for our clients, vendors, internal departments, and account execs+ Handled scheduling for projects, weekly inventory reports, and managed internal client platforms to ensure consistent branding+ Built long-term relationships with clients in a variety of industries such as Health Care, Hospitality, and Food & Beverage while managing $2 million in sales annually -
Marketing SpecialistWebbmason Marketing Nov 2017 - May 2019Kansas City, Mo, Us
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Social Media & Blogger AssociateMinnesota State University, Mankato Apr 2016 - May 2017Mankato, Mn, Us+ Created and sourced content for digital platforms that aligned with Minnesota State University, Mankato’s brand + Organized and executed collaborative marketing campaigns with various sectors in the University+ Produced content via photography, videography, and written while sharing press releases and urgent information + Strategically wrote and managed all student blogs as well as all University responses to feedback and emails on social platforms -
Vp Media CommunicationsDelta Sigma Pi Dec 2016 - Apr 2017Oxford, Oh, Us+ Created effective marketing strategies that aligned with the fraternity’s branding on digital platforms+ Collaborated and developed various campaigns and presentations to recruit and promote current and prospect members+ Redesigned and updated the Epsilon Iota Chapter’s active website via Weebly with all current members for the semester+ Attended weekly meetings involving public speaking on all current news and follow-ups from past meetings -
Social Media SpecialistIntegrated Business Experience (Ibe) Jan 2016 - May 2016+ Developed in-depth knowledge of personas to create effective and targeted content through traditional and digital marketing+ Helped lead the marketing team in creation and execution of strategic marketing plan, market research, product development and sales+ Organized and coordinated fundraising, on-campus, and community service events to promote our brand+ Created product launches and content via photography, videography, and testimonials showcased on all major digital platforms
Lacey Weber Skills
Lacey Weber Education Details
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Minnesota State University, MankatoEntrepreneurship & Innovation -
Minnesota State University, MankatoMarketing
Frequently Asked Questions about Lacey Weber
What company does Lacey Weber work for?
Lacey Weber works for Scrappy Abm
What is Lacey Weber's role at the current company?
Lacey Weber's current role is ABM Strategist.
What is Lacey Weber's email address?
Lacey Weber's email address is la****@****ems.com
What schools did Lacey Weber attend?
Lacey Weber attended Minnesota State University, Mankato, Minnesota State University, Mankato.
What are some of Lacey Weber's interests?
Lacey Weber has interest in Social Services, Children, Economic Empowerment, Civil Rights And Social Action, Politics, Education, Environment, Poverty Alleviation, Science And Technology, Disaster And Humanitarian Relief.
What skills is Lacey Weber known for?
Lacey Weber has skills like Customer Service, Leadership, Social Media, Marketing, Microsoft Office, Microsoft Word, Marketing Strategy, Time Management, Teamwork, Business Development, Microsoft Excel, Public Speaking.
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