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Brand marketing professional with 10+ years of experience building consumer brands through celebrity strategy & product seeding, influencer marketing, events, social media, content creation, community building, and paid social marketing. Started working with sustainable footwear brand Rothy's in 2015 and played an instrumental role in building the brand from the ground up into what it is today.Passionate about helping brands establish credibility, build community and forge strong emotional ties with the consumer.Skills include: Celebrity, Influencer & Tastemaker MarketingStrategic Product SeedingSocial Media Strategy Content CreationPR & Events e-commerce Marketing Retail & Community Marketing Paid Social Creative
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Director, Partnerships & EventsRothy'S Mar 2020 - PresentSan Francisco, California, UsSpearhead Rothy's celebrity, influencer, and tastemaker programs. Responsible for seeding product strategically & building relationships with notable third parties to drive brand awareness and sales.Design, concept and execute brand events for editors, tastemakers, VIPs and community. -
Social Media & Community LeadRothy'S Feb 2018 - Mar 2020San Francisco, California, UsDeveloped and implemented a cohesive celebrity & influencer marketing strategy that is now key to scaling the business, driving brand awareness and credibility with the consumer.
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Brand Manager – Content And Social MediaRothy'S Jun 2017 - Feb 2018San Francisco, California, UsBuilt Rothy’s organic Instagram presence from 0 to 100K and Facebook community from 0 to 168K. Cultivated a highly engaged, fervently loyal social community through engaging content and best in class social strategy. Oversaw photoshoots and content creation for organic and paid social media channels, email marketing, and website assets.
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Social Media StrategistRothy'S Nov 2015 - Jun 2017San Francisco, California, UsRecruited by start-up client Rothy’s away from independent agency, Young Social, to lead social media and content creation in house. Conceived and developed Rothy’s social media & brand marketing creative that set the foundation for remarkable direct-to-consumer success. Sourced and selected social media advertising agency, managed all aspects of creative across paid and organic social media platforms/
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Paid Media AnalystVaynermedia Nov 2014 - Dec 2015New York, Ny, Us• Executed paid advertising campaigns across social platforms Facebook, Twitter and Instagram• Optimized media in real time to ensure client goals are exceeded• Presented campaign results with actionable insights and takeaways • Worked closely with creative to inform content strategy and production based on performance -
Community ManagerVaynermedia Oct 2013 - Nov 2014New York, Ny, Us• Managed and pushed daily content for clients across a variety of social platforms• Engaged with online communities through client brand voice to garner / strengthen relationships• Strategized and executed engaging social media initiatives based on client goals• Analyzed social data/metrics and community insights to inform future brand strategies
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FounderYoung Social Aug 2012 - Jan 2014New York, Ny, Us• Launched an independent social media consulting firm• Developed cohesive social strategies and grew clients' social channels from the ground up• Retained by PR firm Robert Marston & Associates to provide social media counsel -
Editorial WriterCharleston City Jan 2012 - May 2012• Published ~ 150 news articles Charleston restaurants, events and culture• Drove website traffic and managed CCP social media platforms• Created online stories for the paper’s digital media and website
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Public RelationsRobert Marston And Associates, Inc. Jun 2009 - Aug 2011New York, Ny, Us• Conducted research on industry trends for clients – Relais & Chateaux, Home Depot, LifeScan• Analyzed and reported results from media and digital media activity• Worked closely with clients to develop and execute online marketing and social media campaigns
Lacey White Skills
Lacey White Education Details
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College Of CharlestonSpanish -
Universidad De SevillaSpanish
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St. George'S School
Frequently Asked Questions about Lacey White
What company does Lacey White work for?
Lacey White works for Rothy's
What is Lacey White's role at the current company?
Lacey White's current role is Director, Partnerships & Events.
What is Lacey White's email address?
Lacey White's email address is ed****@****ail.com
What is Lacey White's direct phone number?
Lacey White's direct phone number is +186027*****
What schools did Lacey White attend?
Lacey White attended College Of Charleston, Universidad De Sevilla, St. George's School.
What skills is Lacey White known for?
Lacey White has skills like Facebook, Blogging, Press Releases, Public Relations, Social Media, Pinterest, Event Planning, Social Media Marketing, Editing, Social Networking, Publicity, Instagram.
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