• Boosted occupancy rates by 19% in 8 months for a portfolio of 8 properties through targeted sales and marketing campaigns and strategic initiatives.• Develop and execute comprehensive marketing plans, using competitive knowledge and market research for lead generation.* Collaborate with leadership on strategic initiatives for lead generation and conversion.• Enhance brand equity through coordinated multi-channel marketing efforts, improving overall brand presence and recognition… Show more • Boosted occupancy rates by 19% in 8 months for a portfolio of 8 properties through targeted sales and marketing campaigns and strategic initiatives.• Develop and execute comprehensive marketing plans, using competitive knowledge and market research for lead generation.* Collaborate with leadership on strategic initiatives for lead generation and conversion.• Enhance brand equity through coordinated multi-channel marketing efforts, improving overall brand presence and recognition. • Develop digital strategies for community websites, advertising, email communications, and reputation management.• Manage investor relations, including data analysis, reporting, and performance presentations.• Guide Sales Directors in executing marketing materials, events, social media, and community communications.• Developed proprietary PSL programs (e.g., Provisions Dining Program, Cherish Memory Care, Resident Ambassador Program, PRIDE – Performance Recognition for Individuals Demonstrating Excellence.) Show less

• Led county functions as one of five chief executive officers, overseeing a $2 billion budget for property tax and non-property tax funds. • Developed and implemented policies and procedures that aligned with county goals and objectives. • Supervised county departments and staff, including hiring, training, and performance management. • Ensured compliance with state and federal regulations and monitored the progress of ongoing projects and initiatives.• Worked with county… Show more • Led county functions as one of five chief executive officers, overseeing a $2 billion budget for property tax and non-property tax funds. • Developed and implemented policies and procedures that aligned with county goals and objectives. • Supervised county departments and staff, including hiring, training, and performance management. • Ensured compliance with state and federal regulations and monitored the progress of ongoing projects and initiatives.• Worked with county officials, community leaders, grassroots organizations, and stakeholders to identify and address issues affecting the county. • Fostered relationships with regional and state agencies to promote cooperation and resource-sharing.• Represented the county at meetings, events, and public hearings. Advocated for the county's interests to state and federal elected officials and engaged with citizens to gather feedback and input on community issues.• Managed the county's budget and finances, including reviewing and approving expenditures, monitoring revenues, and ensuring compliance with financial regulations and reporting requirements.• Reviewed and approved contracts and agreements, including those related to county services, infrastructure, and economic development. • Negotiated with stakeholders to secure favorable terms and ensure compliance with county policies and regulations.• Promoted diversity and inclusion through employee training, policy development, and program implementation to reflect the community.• Devoted significant effort to make government accessible to citizens by simplifying complex topics into language that the public could easily understand.• Prioritized the appointment of minority women to county boards to ensure representation.• Represented 105,000 people across 151 square miles, covering Central Wichita, Park City, Valley Center, Kechi, Sedgwick, and Maize. Show less

• Developed and maintained strong relationships with referral sources, addressing any concerns or issues in a timely and professional manner.• Served as a trusted liaison between the hospice agency and referral sources, representing the organization in a professional and compassionate manner and fostering positive relationships based on trust and mutual respect.• Collaborated with healthcare professionals across various settings, including hospitals, home health agencies, nursing homes,… Show more • Developed and maintained strong relationships with referral sources, addressing any concerns or issues in a timely and professional manner.• Served as a trusted liaison between the hospice agency and referral sources, representing the organization in a professional and compassionate manner and fostering positive relationships based on trust and mutual respect.• Collaborated with healthcare professionals across various settings, including hospitals, home health agencies, nursing homes, long-term care facilities, and private practice physicians, to facilitate hospice referrals and ensure quality end-of-life care for patients and families.• Participated in interdisciplinary team meetings and ensured that the hospice team was meeting the unique needs and goals of each referral source.• Led business development and education efforts, working closely with healthcare professionals and community partners to promote awareness and understanding of hospice care services and benefits.• Regularly reported progress to leadership, providing updates on all referral source activities and sharing insights and recommendations for enhancing service delivery and improving outcomes. Show less

• Managed sales and marketing programs for the senior living residence, developing and implementing effective strategies to engage with the local community, build awareness of the residence, and cultivate referral sources.• Conducted personalized tours for prospective residents and family members, sharing information about the residence's amenities, services, and benefits and answering questions in a friendly and informative manner.• Designed and executed a range of outreach programs… Show more • Managed sales and marketing programs for the senior living residence, developing and implementing effective strategies to engage with the local community, build awareness of the residence, and cultivate referral sources.• Conducted personalized tours for prospective residents and family members, sharing information about the residence's amenities, services, and benefits and answering questions in a friendly and informative manner.• Designed and executed a range of outreach programs, including educational events, community partnerships, and referral source engagement initiatives, to keep the residence top-of-mind.• Developed and executed lead events that aligned with the approved event schedule, leveraging various channels such as social media, email, and direct mail to maximize attendance and engagement.• Maintained occupancy goals through careful documentation of all sales activity, including initial and follow-up contacts with potential customers and family members, ensuring that the sales process was transparent, efficient, and tailored to each individual.• Fostered effective communication and positive relationships with residents and staff, serving as a trusted resource and advocate for their needs and concerns and ensuring that the residence was a welcoming and inclusive environment for all. Show less

• Championed the launch of the Compass Pointe Healthcare System Brand• Directed brand implementation of 72 Senior Living Residences in 17 states• Led cross-functional teams of designers, writers, developers, and other creatives to deliver projects on time and within budget successfully• Collaborated with clients to understand their needs and goals and developed customized project plans to achieve those objectives.• Managed multiple projects simultaneously, ranging from… Show more • Championed the launch of the Compass Pointe Healthcare System Brand• Directed brand implementation of 72 Senior Living Residences in 17 states• Led cross-functional teams of designers, writers, developers, and other creatives to deliver projects on time and within budget successfully• Collaborated with clients to understand their needs and goals and developed customized project plans to achieve those objectives.• Managed multiple projects simultaneously, ranging from small-scale creative campaigns to large-scale website redesigns.• Tracked project progress and communicated updates regularly to stakeholders, including clients, team members, and senior management.• Mentored junior project managers and guided project management best practices, resulting in increased team cohesion and improved project outcomes.• Negotiated contracts with clients and vendors, ensuring that project terms and timelines were clearly defined and aligned with the project budget and scope. Show less

• Managed marketing team for brand consistency by developing and enforcing brand guidelines, creating and maintaining a content calendar, and overseeing the production of marketing materials, such as brochures, flyers, and direct mail campaigns. • Supported sales team for 26 properties by developing and executing marketing plans to drive leads and increase occupancy rates. Worked closely with the sales team to identify key markets and target audiences and implemented strategies to reach… Show more • Managed marketing team for brand consistency by developing and enforcing brand guidelines, creating and maintaining a content calendar, and overseeing the production of marketing materials, such as brochures, flyers, and direct mail campaigns. • Supported sales team for 26 properties by developing and executing marketing plans to drive leads and increase occupancy rates. Worked closely with the sales team to identify key markets and target audiences and implemented strategies to reach them effectively. • Coordinated marketing campaigns and events by working closely with cross-functional teams, including creative, digital, and events, to ensure successful implementation. • Developed project timelines, identified key performance indicators, and monitored progress against objectives to ensure campaign success.• Conducted regular team meetings and provided ongoing coaching and mentoring to ensure team members were aligned with brand messaging and objectives.• Monitored and analyzed results to identify opportunities for improvement and optimize campaigns for maximum impact.• Conducted market research and analyzed data to identify trends and opportunities for potential market expansion. • Worked with cross-functional teams to develop marketing strategies aligned with market trends and customer needs. Show less

• Coordinated and executed advertising campaigns for 15 EarCare locations, ensuring effective messaging and maximum exposure through various channels such as print, online, and social media.• Developed a new internal budget-tracking tool, enabling more accurate forecasting and reporting of marketing expenditures and ROI.• Managed the direct mail program, from list generation to coordinating printing and post office mail distribution, resulting in increased response rates and customer… Show more • Coordinated and executed advertising campaigns for 15 EarCare locations, ensuring effective messaging and maximum exposure through various channels such as print, online, and social media.• Developed a new internal budget-tracking tool, enabling more accurate forecasting and reporting of marketing expenditures and ROI.• Managed the direct mail program, from list generation to coordinating printing and post office mail distribution, resulting in increased response rates and customer engagement.• Designed compelling pre-press materials and advertising collateral such as flyers, brochures, and company literature, aligning with brand guidelines and ensuring consistency across all locations.• Implemented a database mailing program, utilizing customer data to create targeted and personalized communications that drove customer loyalty and repeat business.• Wrote copy for a range of materials, including newsletters, internal communications, and customer-facing content, delivering engaging and informative messaging that resonated with the target audience.• Assisted with updating and adding new content to the company website, ensuring accurate and up-to-date information for customers and optimizing search engine visibility.• Produced and edited videos for marketing campaigns and the company website, resulting in increased engagement and brand awareness. Show less