Lacey Everett Email & Phone Number

1912 N. Meridian St. Indianapolis, In 46202

Manage all fundraising and recognition efforts for the REALTORS® Political Action Committee (RPAC) including a robust and effective campaign strategy for investment and disbursing of funds. Coordinate the candidate evaluation and endorsement process for all county and municipal offices in the MIBOR service area.Manage association regional data-mining efforts including candidate research, policy trending, membership mobilization, campaign engagement, and public opinion polling.Act as a liaison with local elected officials and maintain consistent contact with local political parties to keep a pulse on candidate and election activity.Monitor the public policy arena regarding issues that impact private property rights, homeownership, and community quality of life.Lobby on issues impacting the real estate industry.Coordinate MIBOR GOTV and Call for Action activities to engage members in the political process.Assist with developing and implementing a strategic communication plan to effectively disseminate information internally (members) and externally (partners, elected officials, and the public) about MIBOR’s advocacy efforts and economic and community development initiatives.Identify opportunities to utilize National Association of REALTORS® (NAR) grants to assist with RPAC fundraising, issue mobilization efforts and economic and community development.

1912 N. Meridian St. Indianapolis, In 46202

Assisted with development and execution of a county-wide community education and engagement campaign that led to a 60 percent vote of support for mass transit expansion in Indianapolis. Engaged in advocacy efforts to lobby the Indianapolis City-County Council to approve the 0.25% income tax increase and creation of a dedicated transit fund.Develop and execute a strategic plan for MIBOR members in our 12-county region focused on education, engagement and investment as it pertains to RPAC, political affairs and economic and community development efforts.Enhance the REALTOR® brand by elevating awareness of The MIBOR REALTOR® Association's economic and community development investments as well as key partnerships with local elected officials and community leaders.

1912 North Meridian Street, Indianapolis, In 46202

Assisted with media relations and pitching to disseminate industry news and housing data.Assisted in economic and community development outreach and collaboration on special projects involving quality of life, mass transit, placemaking, neighborhood development and more.Developed marketing materials for internal and external communication efforts including logos, flyers, booklets, brochures, sales sheets and digital marketing graphics.Managed all social media efforts for MIBOR and MIBOR's philanthropic arm, The REALTOR® Foundation including Facebook, Twitter, YouTube, Instagram and LinkedIn.Developed and execute marketing materials and strategies focused on strengthening awareness and support of the REALTOR® Foundation. Assist in efforts to reach annual fund and awareness goals.Assisted with planning and execution of three annual fundraising events netting over $150,000 in revenue for the REALTOR® Foundation.

Lawrence, Indiana

Successfully coordinated and executed a strategic plan to elect Steve Collier for Mayor of Lawrence, against an incumbent candidate. Organized volunteers and campaign staff to participate in door to door, citizen and community engagement opportunities and fundraising efforts.Oversaw campaign budget management and strategic fundraising efforts.Developed and executed the digital communications plan including email, website and social media.

Developed a social media identity/brand and communications strategy for Mayor Greg Ballard on Twitter and Facebook platforms, a first for the Mayor’s office in the City of Indianapolis.Trained city agency staff on e-communication strategy and tactics including social media, newsletter content, website content, etc.Supported Communication Director with speechwriting and talking point creation for the Mayor and cabinet members.Produced news releases and website content for the Mayor’s Office.Coordinated the Mayor’s media schedule including monthly television and radio tours and requests for statements and interviews on hot topics.

Assisted with media and communication efforts during the roll out of the Healthy Indiana Plan.Coordinated media schedule for Secretary of FSSA and the Communications Director throughout the state.Developed and generated monthly media tracking reports measuring success of media outreach through articles produced and mention of the agency in news outlets throughout the state.Helped with news release writing and distribution.

Contacted media to pitch story ideas and garner media coverage for fundraising events.Wrote and distributed press releases and media advisories.Compiled talking points for guests appearing on radio and television broadcasts. Took photos at news conferences and events.Worked with E-communications director to develop a social networking presence for UWCI.

B.A, Journalism With Public Relations Concentration

Activities and Societies: PRSSA I studied Journalism and Public Relations. I wrote articles for the Daily Eastern News, and I also helped.

Journalism

Activities and Societies: Staff Writer for Harbinger (College Newspaper)