Freelance consultant specializing in SEO (non-technical, technical, on-page). I've created custom SEO solutions for a variety of clients (from startups to enterprise) to grow valuable leads from organic traffic.What sets me apart: I take pride in my ability to dissect a user's search intent and translate it into an SEO strategy to grow your business. My primary services include:• SEO strategy + roadmaps• Keyword research + mapping• SEO audits• SEO site architecture strategy• On-page optimizations for SEO• SEO content briefs• Staff training for implementing an internal SEO programCertified in SEMrush, Google Ads, and HubSpot inbound marketing.Other Areas of Specialty:• Competitive Analysis• Product Management

• Assist and provide guidance to SEO team in optimizing 26+ brands across the growing Polaris Enterprise• Perform day-to-day SEO tasks to ensure pages and new features are launched SEO-friendly.• Crawl websites to analyze important SEO factors such as page titles, Meta descriptions, page headings, image alt and redirects• Create redirect plans to preserve the SEO value of old pages on an ongoing basis and for annual model year launches• Monitor and analyze websites for page speed performance and provide recommendations to make improvements• Troubleshoot decreases in keyword ranking or organic traffic• Perform keyword analysis and research using various tools, such as SearchMetrics, Google Search Console, and Google Analytics• Stay updated on SEO strategies and algorithm changes• Compile and present SEO guidelines and best practices

• Communicate as liaison between marketing and development to develop UX content strategies• Write and optimize blogs, product pages, collection pages and more with regard to SEO and UX• Project manager of blog re-design project with focuses on both UX and SEO• Solid understanding of basic HTML and CSS• Analyze data to drive conversion rate through user experience initiatives• Conduct A/B tests and make product and marketing recommendations based on analytical findings• Stay up-to-date on marketing and writing trends as well as UX best practices• Work with merchandising, development, and marketing teams as cross-functional team member to ensure new products are launched and existing products are optimized• Key player in cross-channel campaigns and strategy creations• Experienced in writing, gathering, and QA’ing requirements documents across multiple departments to achieve common goals in an efficient manner

-Product catalog management and optimization -Replatformed from Magento to Shopify with primary focus of migrating entire product catalog-Migrated and updated all meta description content and front end product/collection copy-Worked with every department at company to ensure the content we were migrating was leading to a positive user experience and guided users seamlessly through the customer journey-Analyzed results after the replatform and made updates based on findings

As an eCommerce in-house specialist, I wrote and tested paid ads across a multitude of platforms to drive revenue for RealTruck. My primary areas of focus were the Google Display Network and YouTube Ads. I was also responsible for other various PPC search & shopping campaigns within our Google & Bing accounts. Success in this role was dependent on writing ads that matched user intent as well as optimizing copy on landing pages in order to create perceived value and provide relevance to the ad.I also developed an internal employee engagement program to improve the retention and engagement of employees. I wrote all materials for this program and delivered the program to individual employees on a monthly basis.

By completion of this temporary role, I gained general knowledge and practice in the following areas. - Google Adwords Paid Search- Bing Ads Paid Search- Google Display Advertising- Google Shopping- Bing Shopping- YouTube Advertising Specific skills I have learned and practiced include, but are not limited to, the following: - Keyword Research- Building Adgroups & Campaigns- Build Ad Extensions- Create a Document for ROAS Goals Per Adgroup- Build Negative Keyword List- Learn Bidding System & Manual Bidding Strategies- Split Test Ads

My primary responsibility at dogIDs was to continuously create quality, optimized content across various platforms for a fast-paced, growing eCommerce company. The types of content I created included web page content, social media posts, website blogs, press releases, and more. I also QA'd and optimized existing product pages according to company standards and industry trends. As my internship progressed, my position evolved to include a focus on brand management and customer acquisition through new vendor relations, CRM strategies, social media strategies, and new product development. Through social media strategies, I helped grow the dogIDs Facebook total likes by over ten percent. A common acquisition goal, however, is to create conversions from social media followers. After researching the market and using Facebook insights, we learned that many Facebook followers liked posts about pets, but did not own pets, so conversions would be difficult. Therefore, I led a group of passionate individuals that worked together to launch pet-themed t-shirts on the dogIDs website. Working at dogIDs also helped me realize the importance of company culture. In a small company especially, it is vital that every team member helps one another in order to be successful. During busy cycles, all employees spent late nights assisting the production and shipping teams. When office dogs created messes (as they often do), employees took turns on clean-up duty. By putting company values into action internally, this enabled us to pass our values along to our customers to increase loyalty and transparency at all levels of customer interaction.

My internship at Arvig focused on increasing brand awareness and loyalty through event planning and assisting with internal processes. This included writing internal and external communications and newsletters. I also handled non-profit communications and managed inventory with respect to Arvig's participation in summer parades. I also assisted with company promotion events within communities, and helped prepare events to promote Arvig's cloud services. In addition, I assisted with internal processes, such as preparing literature orders and reviewing content prior to publication. I also spent time working with the construction department, capturing video footage of various Arvig construction crews in order to make training videos for new crew hires. During the school year I worked for Arvig remotely, creating business newsletters and organizing public relations communications contacts.

This position required me to write, edit, publish, and print the weekly bulletin for a small parish. Content within bulletin was often sensitive to time and personal matters, leaving no room for written errors. I worked closely with other staff members, community members, and internal organization members to ensure that all content was appropriate and relevant. I advertised church events and promoted community events that were relevant to parish and its respective promotional goals.