Lacey Hein, Cmp

Lacey Hein, Cmp Email and Phone Number

Director, Sourcing and Event Services @ Planner Hero
Kirkland, WA, US
About Lacey Hein, Cmp

Top performing event engagement director with extensive experience designing, planning, marketing and executing premier global events (e.g., reward/incentive trips, conferences, trade shows, roadshows, fundraisers) for 10 to 4,500 attendees. Elevates event volume, attendance and revenue by enhancing registration, branded promotional campaigns and marketing communications, deeply satisfying clients and attendees. Manages client accounts; governs executive, key stakeholder and agency relationships; sources and contracts with venues, hotels and vendors; creates and administers multimillion dollar budgets; and directs 12 staff and six agency staff. Expertise: Event Project Management, Event Registration, Agenda Development, Meeting Facilitation, Speaker Acquisition, Post-Event Surveys, Graphic Design & Logo Design, Branding, Media Relations & Public Relations.Technical Skills: Microsoft Office Suite (Word, Excel, PowerPoint); Adobe Creative Suite (Illustrator, InDesign, Photoshop); Constant Contact; Eloqua, Marketo, Salesforce; HTML; Lenos, Cvent; Surveymonkey; Auctria.

Lacey Hein, Cmp's Current Company Details
Planner Hero

Planner Hero

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Director, Sourcing and Event Services
Kirkland, WA, US
Website:
plannerhero.com
Employees:
16
Lacey Hein, Cmp Work Experience Details
  • Planner Hero
    Director, Sourcing And Event Services
    Planner Hero
    Kirkland, Wa, Us
  • Planner Hero
    Director, Sourcing & Event Services
    Planner Hero Mar 2023 - Present
    Remote
    Planner Hero's foundational service is hotel site selection. Utilizing our cutting edge technology, the team of site sourcing experts help event planners of all types find the perfect venue for their specific events.We operate on a wide spectrum offering both full and self service to our diverse client base. This means we can fill the role our clients need exactly when and where they need it. We all know that every event planner faces different challenges and has varying requirements. Some want “white glove” service where the entire process of sourcing a venue is facilitated by Planner Hero. Other planners are comfortable with technology and want to manage the site sourcing primarily on their own. In any case, Planner Hero has the solution for you.
  • Creation Station Events
    Principal
    Creation Station Events Sep 2021 - Present
    Cle Elum, Wa
    A few of my recent contracts:* Auction Manager (2019-present) for the Thorp Mill Auction that attracts approximately 150 attendees. Registration website and catalog built using Auctria, directs eight volunteers, garners auction items, sells tickets and executes event set up and tear down, raising an average of $19K annually. * Planned the Cle Elum Skatepark Auction in 2022, generating $40K with 1K attendees. Managed the Auctria website, led 12+ volunteers, solicited auction items and conducted auction set up and take down.* Extensively redesigned the Ellensburg Glass Cooperative Wix website in 2023 with ongoing monthly maintenance.
  • Captello
    Director Of Sales And Engagement/Account Executive (Contractor)
    Captello Nov 2021 - Dec 2022
    Dallas, Tx
    Sold the Captello Software Suite (e.g., lead capture, gamification, event marketing, event management) to event managers and exhibitors across all verticals leveraging the Captello inbound lead channel and trade shows. Authored sales proposals and delivered presentations and demonstrations highlighting Captello solutions. Partnered with clients to design engaging, branded live, virtual and hybrid experiences. Key ResultBrought on 30 new clients including Salesforce, Epicor, Equifax, Atlassian, US Bank and Upwork, generating new revenue.
  • Cwt
    Senior Sourcing Specialist, Amazon Account
    Cwt Jul 2017 - Sep 2021
    Bellevue, Wa
    Serving as the remote main account manager, sourced 200+ meetings a year for client Amazon as a preferred vendor in North America, South America, Europe, Asia, Australia and South Africa. Furnished end to end account management for Amazon from driving sourcing to liaising with other CWT/Amazon providers (e.g., website builders, attendee managers, event planners). Researched and sourced hotels and venues by preparing RFPs based on spend, performing contract negotiation. Sold services through trade shows and upsold meeting planning services including agenda development, registration and website services. Events attracted 10 to 4,500 attendees.During the COVID-19 pandemic, shifted to sourcing local driver's education trainings. Built new programs, drafted training documents and educated team members.Key ResultsHelped dramatically grow CWT business from 150 events to more than 1K events a year through repeat and referral clients and expanding and stabilizing the sourcing team. Achieved 100% compliance with sourcing standards and service level agreements per Cvent documentation. Collaborated with the internal SMM team to streamline and enhance the sourcing processes to ensure a consistent, positive client experience.Generated billable hours for 2020-2021 and multimillion dollars in commission revenue for 2018-2020. Received three awards, Tip Top Talent (2020), Hyatt Top Producer (2019) and M&E CWT Ambassador (2018).
  • Sap Concur
    Senior Event Marketing Manager
    Sap Concur Jun 2014 - Jul 2017
    Bellevue, Wa
    Prepared the event strategy and directed annual global events (e.g., sales incentive recognition trips, client conferences, internal sales meetings, client roadshows) for 150 to 3,500 attendees. Oversaw global incentive trips with 1K attendees and a multimillion dollar budget. Managed the Ignite Conference with 1,400 attendees and a multimillion dollar budget. Arranged and ran a large, successful social event for Concur's User Conference with 3,400 attendees.Collaborated with senior leadership and internal departments to bring their event vision to life by governing end to end event management including: sourcing, contracting, theme creation, marketing communications, registration website development, catering and décor, room blocks, education session planning, and post-event evaluation.Selected and guided vendor performance to ensure flawless events. Worked closely with incentive and event companies, A/V and gift vendors, DMCs and convention and visitor bureaus. Key ResultRecognized as MPI Planner of the Year in 2017.
  • Honeywell
    Event Manager/Event Specialist
    Honeywell Jan 2007 - Jun 2014
    Redmond, Wa
    Developed events for two lines of business across market segments and key verticals, preparing and administering an annual event budget.Planned, rolled out and directed multi-day international conferences; partner incentive recognition trips; council meetings; and major industry tradeshows, identifying event strategies and themes. Worked closely with executives, internal departments and external meeting solutions groups.Sourced and contracted with venues, hotels and vendors. Completed room blocks, designed collateral and signage and conducted post-event evaluation. Key ResultsTurned events into top tier, exceptional events despite limited budgets. Increased event attendance 25% by improving: registration, marketing communications (e.g., collateral, email, websites), branding, and the attendee experience.Boosted attendance at sales conferences 30% and revenue from conferences and trade shows 50% due to better event value and inclusion of tiered sponsorship partner programs.
  • Washington Mutual Bank
    Event And Communications Manager, Incentive Trip Planning/Event Coordinator
    Washington Mutual Bank Sep 2001 - Dec 2006
    Seattle, Wa
    Managed annual incentive recognition trips, meetings and conferences with up to 600+ attendees. Prepared and administered budgets totaling $2.2M.Produced incentive event general sessions and presentations; pinpointed event themes, speakers and presenters; outlined teambuilding activities; and planned receptions, awards ceremonies and final night parties.Created, implemented and distributed incentive trip marketing campaigns for Retail Bank employees. Developed logos, print collateral (e.g., posters, postcards), emails, websites and e-stories, reaching 17K+ employees. Selected hotels, destinations and vendors including agency and gift vendors via RFPs, negotiating contracts. Recruited, coached and directed up to 12 on-site staff and oversaw the work of six agency staff.

Lacey Hein, Cmp Skills

Trade Shows Event Management Marketing Communications Meeting Planning Public Relations Management Event Planning Customer Service Budgets Contract Negotiation Project Management Sales Incentives Marketing Microsoft Excel Customer Relations Graphic Design Events Location Intelligence Incentive Programs Powerpoint Hospitality Budgeting Website Development Travel Planning International Conferences Marketing Strategy Conferences Hospitality Management Incentive Trips Copywriting Excel Site Selection Award Ceremonies Golf Outings Speaker Management Presentation Development

Lacey Hein, Cmp Education Details

Frequently Asked Questions about Lacey Hein, Cmp

What company does Lacey Hein, Cmp work for?

Lacey Hein, Cmp works for Planner Hero

What is Lacey Hein, Cmp's role at the current company?

Lacey Hein, Cmp's current role is Director, Sourcing and Event Services.

What is Lacey Hein, Cmp's email address?

Lacey Hein, Cmp's email address is cm****@****lit.com

What is Lacey Hein, Cmp's direct phone number?

Lacey Hein, Cmp's direct phone number is +142526*****

What schools did Lacey Hein, Cmp attend?

Lacey Hein, Cmp attended California State University, Chico.

What skills is Lacey Hein, Cmp known for?

Lacey Hein, Cmp has skills like Trade Shows, Event Management, Marketing Communications, Meeting Planning, Public Relations, Management, Event Planning, Customer Service, Budgets, Contract Negotiation, Project Management, Sales.

Who are Lacey Hein, Cmp's colleagues?

Lacey Hein, Cmp's colleagues are Kendall Larson, Greg Gillard, Thomas Bidinger, Heather Archibeck, Melissa Stifano, Giselle Pavlovec, Joseph Rivera.

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