Lacey Hein, Cmp Email & Phone Number

Kirkland, Wa, Us

Remote

Planner Hero's foundational service is hotel site selection. Utilizing our cutting edge technology, the team of site sourcing experts help event planners of all types find the perfect venue for their specific events.We operate on a wide spectrum offering both full and self service to our diverse client base. This means we can fill the role our clients need exactly when and where they need it. We all know that every event planner faces different challenges and has varying requirements. Some want “white glove” service where the entire process of sourcing a venue is facilitated by Planner Hero. Other planners are comfortable with technology and want to manage the site sourcing primarily on their own. In any case, Planner Hero has the solution for you.

Cle Elum, Wa

A few of my recent contracts:* Auction Manager (2019-present) for the Thorp Mill Auction that attracts approximately 150 attendees. Registration website and catalog built using Auctria, directs eight volunteers, garners auction items, sells tickets and executes event set up and tear down, raising an average of $19K annually. * Planned the Cle Elum Skatepark Auction in 2022, generating $40K with 1K attendees. Managed the Auctria website, led 12+ volunteers, solicited auction items and conducted auction set up and take down.* Extensively redesigned the Ellensburg Glass Cooperative Wix website in 2023 with ongoing monthly maintenance.

Dallas, Tx

Sold the Captello Software Suite (e.g., lead capture, gamification, event marketing, event management) to event managers and exhibitors across all verticals leveraging the Captello inbound lead channel and trade shows. Authored sales proposals and delivered presentations and demonstrations highlighting Captello solutions. Partnered with clients to design engaging, branded live, virtual and hybrid experiences. Key ResultBrought on 30 new clients including Salesforce, Epicor, Equifax, Atlassian, US Bank and Upwork, generating new revenue.

Bellevue, Wa

Serving as the remote main account manager, sourced 200+ meetings a year for client Amazon as a preferred vendor in North America, South America, Europe, Asia, Australia and South Africa. Furnished end to end account management for Amazon from driving sourcing to liaising with other CWT/Amazon providers (e.g., website builders, attendee managers, event planners). Researched and sourced hotels and venues by preparing RFPs based on spend, performing contract negotiation. Sold services through trade shows and upsold meeting planning services including agenda development, registration and website services. Events attracted 10 to 4,500 attendees.During the COVID-19 pandemic, shifted to sourcing local driver's education trainings. Built new programs, drafted training documents and educated team members.Key ResultsHelped dramatically grow CWT business from 150 events to more than 1K events a year through repeat and referral clients and expanding and stabilizing the sourcing team. Achieved 100% compliance with sourcing standards and service level agreements per Cvent documentation. Collaborated with the internal SMM team to streamline and enhance the sourcing processes to ensure a consistent, positive client experience.Generated billable hours for 2020-2021 and multimillion dollars in commission revenue for 2018-2020. Received three awards, Tip Top Talent (2020), Hyatt Top Producer (2019) and M&E CWT Ambassador (2018).

Bellevue, Wa

Prepared the event strategy and directed annual global events (e.g., sales incentive recognition trips, client conferences, internal sales meetings, client roadshows) for 150 to 3,500 attendees. Oversaw global incentive trips with 1K attendees and a multimillion dollar budget. Managed the Ignite Conference with 1,400 attendees and a multimillion dollar budget. Arranged and ran a large, successful social event for Concur's User Conference with 3,400 attendees.Collaborated with senior leadership and internal departments to bring their event vision to life by governing end to end event management including: sourcing, contracting, theme creation, marketing communications, registration website development, catering and décor, room blocks, education session planning, and post-event evaluation.Selected and guided vendor performance to ensure flawless events. Worked closely with incentive and event companies, A/V and gift vendors, DMCs and convention and visitor bureaus. Key ResultRecognized as MPI Planner of the Year in 2017.

Redmond, Wa

Developed events for two lines of business across market segments and key verticals, preparing and administering an annual event budget.Planned, rolled out and directed multi-day international conferences; partner incentive recognition trips; council meetings; and major industry tradeshows, identifying event strategies and themes. Worked closely with executives, internal departments and external meeting solutions groups.Sourced and contracted with venues, hotels and vendors. Completed room blocks, designed collateral and signage and conducted post-event evaluation. Key ResultsTurned events into top tier, exceptional events despite limited budgets. Increased event attendance 25% by improving: registration, marketing communications (e.g., collateral, email, websites), branding, and the attendee experience.Boosted attendance at sales conferences 30% and revenue from conferences and trade shows 50% due to better event value and inclusion of tiered sponsorship partner programs.

Seattle, Wa

Managed annual incentive recognition trips, meetings and conferences with up to 600+ attendees. Prepared and administered budgets totaling $2.2M.Produced incentive event general sessions and presentations; pinpointed event themes, speakers and presenters; outlined teambuilding activities; and planned receptions, awards ceremonies and final night parties.Created, implemented and distributed incentive trip marketing campaigns for Retail Bank employees. Developed logos, print collateral (e.g., posters, postcards), emails, websites and e-stories, reaching 17K+ employees. Selected hotels, destinations and vendors including agency and gift vendors via RFPs, negotiating contracts. Recruited, coached and directed up to 12 on-site staff and oversaw the work of six agency staff.