Lacey W. work email
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Lacey W. personal email
As the VP of Marketing for Traxo, I bring twelve years of content development and marketing experience to the corporate travel industry. I've worked with disruptive companies in technology (SaaS and custom software development), travel and tourism, and retail, with a splash of agency work in the mix.With both a Bachelor's and Master's degree in Journalism, I'm not your typical marketer. My professional philosophy revolves around great storytelling. If you can't tell a story that deeply connects with prospects, you can't convert them into delighted and loyal customers. I believe it's those genuine and personal customer connections that transform good companies into exceptional ones.As my career progresses, I'm more passionate than ever about crafting stories that help humans connect, grow, and experience life more fully. If you're interested in developing compelling content strategies, producing corporate communications that move the needle, and marketing world-changing products and services to the audience who needs them most, let's start a conversation!I bring a wide range of skills to the table, including marketing automation, social media campaigns, email marketing, branding and corporate identity, direct-to-consumer e-commerce, editorial planning, copywriting, copy editing, podcast and video production, graphic design, photography, SaaS marketing, and digital marketing.I'm proficient in a variety of software and tools such as HubSpot, Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere, After Effects), WordPress, Shopify, Big Commerce, Figma, Webflow, Microsoft Office (Word, Excel, PowerPoint), Google Slides, Google Sheets, HotJar, Ahrefs, MailChimp, and Constant Contact. Let's connect and create something extraordinary together!
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FounderBrandthreadFlorida, United States
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Vice President Of MarketingTraxo Jul 2022 - PresentDallas, Tx, Us -
Director Of MarketingTraxo Aug 2020 - Jun 2022Dallas, Tx, Us• Organized and executed SaaS marketing initiatives, including content strategy and development, social media campaigns, email marketing, webinars, virtual events, and a website redesign/relaunch• Increased marketing-generated leads by 115% YOY• Vetted, hired, and managed marketing vendors and freelance writers• Wrote and edited copy for the company website, blog, resource center, and paid advertising
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Director Of Content MarketingAccern Feb 2022 - Jun 2022New York, Us -
Director Of Marketing & Communications7T (Seventablets, Inc.) Aug 2018 - Aug 2020Addison, Texas, Us• Hired and managed marketing staff, writers, editors, and vendors• Developed a robust, SEO-optimized content strategy that positioned 7T as the regional subject matter expert on custom software development• Orchestrated marketing initiatives, including social media campaigns, email campaigns, tradeshows, and sponsorships• Identified overspend and reduced the company’s annual marketing budget while producing an increase in lead generation with higher-quality leads overall -
Digital Marketing Manager7T (Seventablets, Inc.) Jul 2017 - Aug 2018Addison, Texas, Us
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Digital Marketing Specialist7T (Seventablets, Inc.) Jul 2016 - Jul 2017Addison, Texas, Us
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Marketing & Ecommerce SupervisorCamera Ready Cosmetics Mar 2016 - Aug 2016Dallas, Tx, Us• Managed a team to maintain the company site, develop a new website, and migrate the company's e-commerce operations from BigCommerce to Shopify Plus• Orchestrated digital marketing initiatives, including social media campaigns, Google AdWords, remarketing (AdRoll), affiliate programs, and influencer marketing• Developed and sent emails to 50,000+ customers each week advertising new products, sales, events, and education opportunities• Wrote and edited website content, product descriptions, blogs, and press releases• Coordinated the production of print materials, including all in-store and event signage, printed packing materials, and other collateral• Advised Vendor Relations on new brands to carry online and in-store, increasing the company's market offerings and revenue• Managed all social media accounts, increasing the company's Instagram following by 100% in 6 months -
Digital Marketing ManagerCamera Ready Cosmetics Sep 2015 - Mar 2016Dallas, Tx, Us
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Content ContributorBrit + Co Aug 2015 - Oct 2015San Francisco, Ca, Us• Wrote, edited, and published blogs about cosmetics, relationships, and other topics. -
Digital Marketing ManagerDigital Marketing Direction Oct 2014 - Sep 2015San Antonio, Tx, Us• Performed marketing research and developed social media campaigns in order to increase traffic and engagement for multiple client accounts• Managed content strategy, content creation, and editorial calendars in accordance with inbound marketing and SEO best practices• Wrote blog posts for company and client blogs covering topics including online marketing optimization and tactics, graphic design, political campaign marketing, blogging, email marketing, and fashion• Created graphics for client and company emails, websites, social media pages, and print outlets• Helped develop and manage a client's e-commerce website and retail business• Managed photoshoots for e-commerce clients and edited product images -
Marketing Assistant & Graphic DesignerCity Of Frisco Jul 2013 - Sep 2014Frisco, Texas, Us• Developed marketing strategies carried out across multiple platforms, including email marketing campaigns, the company website, social media, and third party print and online advertising• Designed and sent emails to 20,000+ Frisco residents promoting youth programs and events using Constant Contact• Produced a monthly magazine highlighting citywide events, classes, and news stories for the City of Frisco Senior Center, published in print and online• Worked with fellow employees and outside marketing organizations to ensure brand reputation was upheld on all projects to generate optimal, consistent media coverage• Planned and implemented community engagement programs that encouraged residents to experience city facilities firsthand• Edited copy for monthly publications and class descriptions -
Freelancer (Marketing, Graphic Design, And Content Development)Self-Employed 2009 - Aug 2014Ca• Marketing and creative strategy consulting• Content development (blogs, website content, social media content)• Social media and online reputation management• Graphic design + branding (logos, brochures, t-shirts, other marketing collateral)• Photography (products, portraits, architecture, and landscape) -
Sales AssociateCongress Clothing Jul 2010 - Jun 2012Waco, Us• Updated company website and social media with new products, promotions, and relevant news• Assisted customers with gift purchases, shoe sizing, information on fabric types, care instructions, and other questions both in-store and on nationwide online and telephone purchases• Generated sales reports, created invoices, made and received shipments, and conducted store inventory using Quickbooks POS• Helped make inventory orders based on consumer buying trends• Remodeled the storefront and aided in forming a more efficient storage system for back stock• Hand-painted TOMS shoes per customer specifications• Helped train new employees during times of transition -
Photography InternWacoan-Waco'S Magazine Nov 2011 - Mar 2012Waco, Texas, Us• Photographed people, events, real estate, and products for print and online publication• Worked exclusively with clients in the field• Retouched and edited photos for monthly publication• Delivered magazines to retail locations around Waco, Killeen, and Temple, Texas -
Media InternNational Business Media May 2011 - Jun 2011Westminster, Colo., Us• Worked under tight deadlines to generate collateral for company events• Designed in-house advertisements for web and print, as well as advertisements for clients• Updated website content with Drupal• Worked with developers on the company website and mobile app development in order to create an innovative way to conduct consumer research and gather consumer data
Lacey W. Skills
Lacey W. Education Details
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Harvard UniversityJournalism -
Harvard Extension SchoolDigital Storytelling
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Baylor UniversityJournalism
Frequently Asked Questions about Lacey W.
What company does Lacey W. work for?
Lacey W. works for Brandthread
What is Lacey W.'s role at the current company?
Lacey W.'s current role is Founder.
What is Lacey W.'s email address?
Lacey W.'s email address is la****@****lor.edu
What schools did Lacey W. attend?
Lacey W. attended Harvard University, Harvard Extension School, Baylor University.
What are some of Lacey W.'s interests?
Lacey W. has interest in Land Rover, Big 12 Conference, Children, Florida Gators, Rick Perry, Education, Burberry, Buzzfeed, Dallas, Mitt Romney.
What skills is Lacey W. known for?
Lacey W. has skills like Graphic Design, Social Media, Social Media Marketing, Marketing, Photography, Advertising, Adobe Creative Suite, Photoshop, Logo Design, Indesign, Editing, Blogging.
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