Lacey Knizner Email & Phone Number

New York, New York, United States

New York, New York, United States

New York, Ny

Serve as the external and internal marketing and project manager for a $3M CRM contract with a top insurance company and a $4M direct response contract with one of the largest national telecommunications companies.• Lead the go-to-market strategy, development, execution and optimization of multiple B2C marketing campaigns that reach 20M+ individuals per month across segmented audiences• Partner and liaise with external and internal cross-functional teams to understand priority offers, gain insight into business goals to deliver measurable results against key KPIs and craft go-to-market strategies• Manage all aspects of cross-functional project management, including project workflow, internal resourcing, crafting briefs, creating timelines and prioritization, managing budgets, status reports and tracking program implementation• Develop data-driven acquisition, engagement and retention marketing strategies and communication plans based on research, testing and consumer behavior to drive brand growth• Strategized and implemented a new lead nurture program that led to a 467% lift in sales over a nine-month period• Identify and implement opportunities for campaign optimization through A|B and multivariate testing and monitoring results against defined KPIs• Research, build and present competitive analyses on key trends to inform future product marketing campaigns• Oversee, train, and manage two direct reports with a focus on team building, mentoring and career growth

New York, Ny

Promoted to Account Supervisor in June 2016.

Washington D.C. Metro Area

Served as the primary client-facing representative and project manager for seven key agency accounts, responsible for the conceptual development and delivery of all marketing materials produced by the design and development teams.• Created and executed marketing collateral including websites, email marketing, print, digital and radio advertisements, PowerPoint decks, fact sheets, playbooks, newsletters, how-to content, videos, and more• Managed the research, copy writing, design, and development of five multi-page, responsive websites within one year using an agile management process• Conducted website utilization research to understand current user trends and develop desired user experience • Synthesized competitive website analysis, client requirements, and user needs to generate website architecture and detailed project plan for design and development teams • Planned and executed social media for the 2015 National Cherry Blossom Festival that led to an increase in followers across all platforms YoY – 187% increase for Instagram, 35% for Facebook, and 20% for Twitter• Created invoices and billing reports to manage client financials and maximized client utilization of agency services by developing proposals, estimates, and scopes of work

Washington D.C. Metro Area

Promoted to Account Executive in March 2015.

Gaylord National Resort And Convention Center, National Harbor, Md

Supported three Event Managers with all aspects of event management, planning, and execution for over 50 meetings and 20 conventions ranging from 40-3,000 attendees.• Assisted the Convention Services team generate the largest amount of revenue in one month in hotel history – $12M in the month of October 2012• Supported managers with all aspects of planning and event execution including: writing and distributing group resumes, managing and distributing event orders, answering client questions, and researching history on groups coming to the hotel

The Pentagon, Arlington, Va

• Developed and published articles in the weekly Enterprise Management newsletter The Pipeline• Assisted with coordinating and executing multiple Department of Defense events; including project timelines, production schedule, logistics and attendee lists• Assisted with media outreach and media relations tasks, such as making calls, maintaining lists, and managing databases • Participated in strategy and creative meetings• Maintained confidentiality of all sensitive material utilized throughout the internship• Maintained a high level of customer service as per Washington Headquarters Services standards