Lacey Lively Email & Phone Number

College Station, Texas, United States

Oversees daily content and navigation for the city's websites, as well as work with city department web administrators to ensure content is current and appropriately formatted.Regularly examines website analytics to identify successes and strategizes for improvement.Manages all aspects of the city’s existing social media platforms and determine additional platforms that would effectively reach the city’s strategic audiences.Coordinates, integrates and monitors city… Show more Oversees daily content and navigation for the city's websites, as well as work with city department web administrators to ensure content is current and appropriately formatted.Regularly examines website analytics to identify successes and strategizes for improvement.Manages all aspects of the city’s existing social media platforms and determine additional platforms that would effectively reach the city’s strategic audiences.Coordinates, integrates and monitors city messaging via social media to inform/educate the public, while providing real-time customer service through these mediums.Coordinates projects with city departments and interacts with contract printers.Develops and executes customized marketing plans, whether on a global organizational scale or at the department level, designed to achieve specific outcomes while retaining brand consistency.Coordinates the collection and analysis of performance metrics related to all marketing endeavors, thereby assisting Public Communications and relevant programs/departments in assessing success and determining future strategies.Researches, places and coordinates print, digital and broadcast advertising buys.Performs graphic design and web content management to ensure the organization is represented professionally and consistently in all its materials.Manages the City of College Station's Citizens University and Community Living programs, free programs that educates residents on their local city government services and staff.Serves as the city's media on-air representative, when needed. Show less

Developed and executed marketing plans to achieve specific outcomes while retaining brand consistency. Coordinated the collection and analysis of performance metrics related to all marketing endeavors. Managed and monitored city messaging via social media to inform/educate the public, while providing real-time customer service through these mediums. Performed graphic design and web content management to ensure the organization is represented professionally and… Show more Developed and executed marketing plans to achieve specific outcomes while retaining brand consistency. Coordinated the collection and analysis of performance metrics related to all marketing endeavors. Managed and monitored city messaging via social media to inform/educate the public, while providing real-time customer service through these mediums. Performed graphic design and web content management to ensure the organization is represented professionally and consistently in all its materials. Produced and coordinated content for multiple video programs for broadcast on the city’s government access channel and for YouTube. Developed and maintained city-related calendar event information for use in all radio/television interviews. Served as the city's media on-air representative, when needed. Coordinated the City of College Station's Citizens University program, a free 12-week course that educates residents on their local city government services and staff, which is held each spring for up to 30 participants.In May 2014, I received a promotion and my title changed from Marketing Coordinator to Marketing & Community Outreach Coordinator. In May 2017, I was promoted to Marketing Manager. Show less

Produced and hosted a five-minute video segment, "The Lively Report," that airs on the city’s government access channel. Created and wrote “Access,” the city’s weekly e-newsletter. Wrote articles for “Inside College Station,” the city’s monthly newsletter. Coordinated media spots with local radio and television stations for city employees.Managed the city's Web site, Facebook and Twitter accounts.Tracked and scheduled projects for the… Show more Produced and hosted a five-minute video segment, "The Lively Report," that airs on the city’s government access channel. Created and wrote “Access,” the city’s weekly e-newsletter. Wrote articles for “Inside College Station,” the city’s monthly newsletter. Coordinated media spots with local radio and television stations for city employees.Managed the city's Web site, Facebook and Twitter accounts.Tracked and scheduled projects for the department.Created marketing plans for events and programs. Show less

Managed ShopBrazos.com and the ShopBrazos printed publication.Sold TheEagle.com and ShopBrazos advertising to local businesses. Maintained the ShopBrazos Facebook and Twitter accounts.

Designed advertisements, annual reports, brochures and other print media materials for city departments.Created “Access,” the city’s weekly e-newsletter and “Inside College Station,” the city’s monthly newsletter. Produced and hosted a five-minute video segment, “The Lively Report,” and a 10-minute segment “Miss Adventures” that air on the city’s government access channel. Maintained the city’s Web site, Facebook and Twitter accounts.Coordinated media spots with… Show more Designed advertisements, annual reports, brochures and other print media materials for city departments.Created “Access,” the city’s weekly e-newsletter and “Inside College Station,” the city’s monthly newsletter. Produced and hosted a five-minute video segment, “The Lively Report,” and a 10-minute segment “Miss Adventures” that air on the city’s government access channel. Maintained the city’s Web site, Facebook and Twitter accounts.Coordinated media spots with local television and radio stations for city employees.Earned third-place national Award of Excellence for "The Lively Report" from the City-County Communications and Marketing Association (3CMA). Show less

Designed logos, brochures, t-shirt graphics, cards, posters and advertisements for print and Web media.Launched and maintained the city’s presence on Facebook and Twitter.Produced and hosted a five-minute video segment, “The Lively Report,” that airs on the city’s government access channel. Coordinated media spots with local television and radio stations for city employees.Took photos at local events.Wrote occasional news releases and feature articles.

Redesigned Web pages. Maintained Web pages with updated content per client request. Proofed print materials at the desired printing company.