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Lacey Miller is a seasoned marketing executive with over 10 years of experience driving growth and innovation in the tech startup ecosystem. As a creative and strategic leader, Lacey has played a pivotal role in guiding companies from seed stage through Series D and to successful acquisitions. With deep expertise in content creation, brand strategy, demand generation, and marketing operations, she is known for her ability to elevate startups and establish them as market leaders.Lacey has growing experience integrating AI into products she has marketed, harnessing AI to enhance customer experiences and streamline business operations. Currently, she is working on AI as a platform, leveraging its capabilities to transform products and marketing initiatives. Her data-driven approach, combined with her creative vision, allows her to use AI across all facets of marketing strategy—automating processes, personalizing content, and extracting actionable insights that drive growth and engagement.Throughout her career, Lacey has demonstrated exceptional CMO-level proficiency, combining insights with innovative approaches to craft compelling narratives that resonate with customers and investors alike. Her leadership has consistently resulted in scalable marketing frameworks that fuel growth, build brand loyalty, and enhance market presence in highly competitive industries.Recognized for her innovative approach and hands-on leadership, Lacey has become a go-to expert in startup marketing, seamlessly navigating the challenges of rapid growth while positioning companies for long-term success.
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Head Of GrowthRed OakAustin, Tx, Us -
Head Of Growth MarketingPerigon° Jul 2024 - PresentAustin, Tx, UsReal-time context for real-world decisions⚡️ -
Head Of MarketingBezi Apr 2023 - Jun 2024San Francisco, Ca, UsBezi is a communication tool — not only between teammates but also between the creator and their global audience. We’re truly just scratching the surface of how 3D design will change our lives this decade and beyond. -
Head Of MarketingLoudcrowd Apr 2021 - Mar 2023Austin, Tx, UsFocused on revenue attribution, with strong emphasis on demand generation, digital ads, and SEO/content strategyFirst marketing hire and executive responsible for building the marketing foundation at LoudCrowd; present for seed and series A ($5M) fundraises Responsible for setting goals and reporting on all marketing activities, including board level reportingTook a customer-centric approach to product marketing with a focus on marketing strategy, sales enablement, branding and positioning, content and outbound campaignsOperated key events for the team – including national and international conferences; and also revenue driving industry conferences and team building/company culture eventsManaged a team of contractors to help support marketing and company goals in the most cost effective ways possible -
Senior Director Of MarketingVertifydata Oct 2020 - Apr 2021Austin, Texas, Us -
Director Of MarketingVertifydata Jul 2019 - Oct 2020Austin, Texas, UsFirst dedicated marketing leader for VertifyResponsible for managing digital, brand and events marketing, while also providing support to customer success and channel/partner sales teamsResponsible for GTM strategy including buyer personas, ideal customer profiles, competitive analysis, and use cases - leverage all for sales enablement and training Support a range of products under the Vertify brand: RevConnect, RevTarget, RevOptics, along with technology acquisition, SynthioDefine the customer journey and help build out workflows for direct and channel/partner salesBuild content repository including: email campaigns, thought leadership pieces, sales enablement (direct and channel) collateral; customer success collateral, and product use case libraryManaged the build out of entirely new website, including 65+ use case product pagesIntegral team member during the company’s first fundraise (seed round) of $950k
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Sr. Product Marketing ManagerTrendkite Aug 2018 - Oct 2018Austin, Texas, UsTrendKite (Acquired by Cision NYSE:CISN) revolutionizes how the world's biggest brands and media companies measure the impact of their PR.Expert on TrendKite’s users, user personas, and use cases by segmentOwn product marketing materials including: new product introduction presentations, datasheets, brochures, sell sheets, sales aids, competitive, FAQs, website copy, whitepapers, sales presentations, scripts for product videos and copy for website/email/blog/social media postsAnalyze sales cycles to understand win/loss and drive initiatives to optimize conversionOwn successful product launches including cross-functional responsibilities such as driving other contributors to meet timelines and deliverablesContribute to pricing and packaging strategy and executionStay on top of competitive responses and keep the sales team armed with information and collateralCreate messaging that helps Sales overcome objections and close deals fasterSales enablement: team trainings and product collateralDevelop and deploy other sales enablement tools from competitive comparisons to customer case studiesCollaborate with the rest of the marketing team on Web content, product videos, and demand-generation campaignsDeliver data-driven reports on the success of product marketing initiatives -
Senior Marketing Manager (Coe)Trendkite May 2018 - Aug 2018Austin, Texas, UsAs the COE (Center of Excellence) Sr. Marketing Manager, I own and manage the speciality functions that are shared across the organization, including projects with customer marketing, demand generation, public relations, and product marketing.
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Content Marketing ManagerTrendkite Oct 2016 - May 2018Austin, Texas, UsOwn and manage the content roadmap, engaging product marketing and demand gen teamsPlan and develop impactful, engaging content to be used within the demand gen strategy (outbound and inbound), for customer retention, and sales enablementManage marketing communications, including social media and public relations, to strengthen brand image and increase brand exposureWork with executive leadership to ensure message continuity across the organization and to leverage in-house thought leadership for internal and external communications purposesOwnership of blog, including the development of a unique branding strategy for the destination blog, PR Forward, and strategizing content around keywords for SEO purposeDevelop and create high quality, relevant brand content for marketing platforms. This includes webinars, events, eBooks/playbooks, case studies, customer interviews, marketing videos, etc.Ensure all content activity is measured objectively against organizational goals; analyze metrics and results of content marketing initiatives to consistently identify areas for improvement and ensure high engagement and effectiveness of campaignsManage the events strategy encompassing external events and branded event, TrendSights
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Digital/Content MarketingNoesis Finance May 2012 - Jun 2016Austin, Texas, UsManaged earned media efforts: took Noesis from a greentech startup to a fintech alternative lending companyCollaborate on marketing campaigns: built email list from 500 to 50,000; hit weekly KPIs on a consistent basis (+/- 85%); grew customer base from 200 individual users to over 350 companiesExecute content-focused collateral: responsible for 20,000+ downloadsManage social media presence and campaigns, measuring success in website traffic, content downloads, and SQLsIdentify, submit, and execute on speaking engagements, including the organization of panel participants, submission ideas, and Noesis attendees -
Product Marketing SpecialistNoesis Finance May 2012 - May 2014Austin, Texas, UsCollaborate with product and dev teams on roadmap: focused on user engagement with the platform, measured on retention rates and bounce rateWork with the UX/UI team to provide consistency across the website and productIdentified and engaged with 25+ thought leaders to create unique content for NoesisLead cross team brainstorming sessions to generate ideas for new campaigns, content, messaging, and sales toolsAttend professional events as product team representativeManaged the Noesis Community, a professional platform for industry professionals
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Marketing And Sustainability StrategistBusinessearth Dec 2010 - May 2012Austin, Tx, UsIntegral part of planning and developing the company’s strategic business planResponsible for content management, developing and writing; assisted in building the marketing and social media plansNetworking and building relationships with CSR Directors and Sustainability professionals Complete research, writing, and oral communication tasks with an awareness of market trends in sustainabilityStrategize sustainability focused initiatives for clients including energy audits, CO2 evaluation (carbon footprint), stakeholder engagement, etc.Research and help develop best practices in corporate social responsibility consulting initiatives -
Marketing/Social Media StrategistA/E/C Industry Mar 2010 - May 2012Ensure successful execution and effectiveness of social marketing programs; responsible for researching current trends and channelsDevelop marketing strategy including content creation, public relations, and event managementEstablish, maintain, and build client relationships; acting as representative at industry events; and supporting growth in diverse market sectors for clientsWorking with senior management to strategize and prepare high-quality marketing collateral, proposals, and presentationsProvide professional writing and design assistance to staff on reports and other formal communications
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Senior Marketing CoordinatorAdvantage Human Resourcing Jul 2009 - Dec 2009Prepare and execute corporate tradeshows, marketing promotions, and other events; coordinate implementation of corporate brand and identityPart of the corporate marketing team servicing numerous Fortune 500 companies such as American Express, Bank of America, and Morgan Stanley; responsibilities including, content creation, writing emails, online ads, and direct mailAssist with collateral development, customer satisfaction analysis, sales programs, and service programsSupported several offices across the US and two offices overseasOrganize and coordinate all elements of complex proposals and write, revise and format marketing collateral and proposal content; including responding to and researching opportunities for RFPs/RFQs
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Marketing Coordinator/Office ManagerDci Engineers Jun 2008 - Jun 2009Seattle, Wa, UsCreate marketing collateral including brochures, mailers, proposals and email communicationsBusiness development responsibilities including attending industry events, networking, and relationship buildingCreate and maintain marketing metrics and internal opportunity managementEstablish graphic standards for the firm and facilitate transition to Adobe Creative SuiteRedesign and maintain firm websiteGuide responses to RFPs/RFQs from concept through completion, including strategic approach, creation of final deliverable, and interview preparationProvide professional writing and design assistance to staff on reports and other formal communications -
Commercial Real Estate AgentDirkin Properties Jan 2005 - Dec 2007Commercial real estate agent specializing in industrial properties.
Lacey Miller Skills
Lacey Miller Education Details
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The University Of Texas At DallasBusiness/Marketing -
The San Francisco Institute Of ArchitectureSustainability
Frequently Asked Questions about Lacey Miller
What company does Lacey Miller work for?
Lacey Miller works for Red Oak
What is Lacey Miller's role at the current company?
Lacey Miller's current role is Head of Growth.
What is Lacey Miller's email address?
Lacey Miller's email address is la****@****ail.com
What is Lacey Miller's direct phone number?
Lacey Miller's direct phone number is +151290*****
What schools did Lacey Miller attend?
Lacey Miller attended The University Of Texas At Dallas, The San Francisco Institute Of Architecture.
What skills is Lacey Miller known for?
Lacey Miller has skills like Social Media Marketing, Marketing Strategy, Social Media, Marketing Communications, Blogging, Product Marketing, Research, Sustainability, Marketing, Content Strategy, Adobe Creative Suite, Microsoft Office.
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