Lacey Picazo

Lacey Picazo Email and Phone Number

CEO at ZoCo — Healthcare Product and Human-Factors Leader — Building digital experiences people love, and leading ZoCo's talent-dense team of researchers and designers. @ ZoCo Design
Lacey Picazo's Location
Columbus, Ohio, United States, United States
Lacey Picazo's Contact Details

Lacey Picazo personal email

n/a
About Lacey Picazo

Lacey is the CEO of ZoCo, the UX agency built for healthcare. Since 2013, ZoCo has built a reputation as the preferred partner for healthcare product teams—uncovering powerful care delivery insights, focusing product priorities through actionable user research, and putting those insights to action by designing behavior-shifting experiences. Accolades:ZoCo has been recognized on the Inc. 5000 list, the international Webby awards, Anthem Awards for humanitarian action, Inc. Best Workplaces, multi-year Business First Best Places to Work, Business First Fast 50, and as the #1 design studio in Columbus by Columbus CEO.I have been honored as a NAWBO 2021 Visionary, as a member of Columbus CEO’s inaugural ‘Future 50’ class, Business First’s ‘Forty Under 40’, Smart Business’s ‘Smart 50,’ the C-Suite Awards, and BizTech Awards ‘Outstanding Woman in Technology.’ I founded ZoCo on the belief that design has the power to create meaningful change and advance the human condition. With this as a guide, I have served the Mid-Ohio Foodbank as the CX board co-chair, Innovate Ohio on the Citizen Interactions Board, Columbus Society of Communicating Arts as a President and board member, and the Modern College of Design as an advisory council member. I am also a member of Invision’s international Design Leadership Forum.

Lacey Picazo's Current Company Details
ZoCo Design

Zoco Design

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CEO at ZoCo — Healthcare Product and Human-Factors Leader — Building digital experiences people love, and leading ZoCo's talent-dense team of researchers and designers.
Lacey Picazo Work Experience Details
  • Zoco Design
    Founder & Ceo
    Zoco Design Apr 2013 - Present
    Columbus, Ohio, Us
    Lacey is the CEO of ZoCo, the UX agency built for healthcare. Since 2013, ZoCo has built a reputation as the preferred partner for healthcare product teams, uncovering powerful care delivery insights, focusing product priorities through actionable user research, and putting those insights to action by designing behavior-shifting experiences. For more information on our research and design practice, visit: zocodesign.com
  • Uxdx
    Uxdx Ambassador — Columbus
    Uxdx Apr 2024 - Present
    Dublin, Ie
    As the Ambassador for UXDX in Columbus, I contribute to the growth of a vibrant, cross-functional community by organizing events that bring people together for networking, sharing insights, and fostering collaboration and best practices in product development. My partnership with UXDX reflects our shared vision of building amazing products through continuous improvement and customer-centric solutions.Would you like to speak? Apply to speak here https://www.uxdx.com/speak/Join Ohio's community of product professionals at: https://www.meetup.com/uxdx-columbus/
  • Dovetail
    Dovetail Expert
    Dovetail Aug 2024 - Present
    Sydney, Au
    Dovetail is the AI-first customer insights hub. Dovetail Experts are highly vetted practitioners who have a mastery of process and the technology to deliver insights-driven impact. Lacey's teammates at ZoCo Design hold this distinction. Ask us about how to best implement and adopt Dovetail to up your research and insights practice.
  • Invision
    Design Leadership Forum: Member
    Invision Jan 2019 - Present
    New York, Ny, Us
    The mission is to advance the practice of design leadership by fostering a community where the world’s best can learn from one another. We strive to make the Forum inclusive and relevant to those confronting the challenges of leading design teams.
  • Lumos Innovation
    Co-Founder, Partner
    Lumos Innovation Feb 2015 - Jan 2018
    Columbus, Oh, Us
    A co-founder and partner in an accelerator program focused on early-stage entrepreneurship, corporate innovation, and community engagement. During my tenure at Lumos, we invested in two cohorts of companies, and eventually launched a spin-off accelerator called Fintech 71 (with participating companies such as Grange Insurance, Huntington, Safelite, Fifth Third, Progressive, Key, Root Insurance, JP Morgan Chase, Kroger, Silicon Valley Bank, First Federal of Lakewood, 84:51, and JobsOhio).
  • Vertical Pharmaceuticals
    Pharma Sales Rep
    Vertical Pharmaceuticals Feb 2012 - May 2013
    Bridgewater, New Jersey, Us
    Knowing the next step in my career was to start a business, I aimed to develop my sales experience in a challenging and unfamiliar industry. During my time at Vertical, I managed a territory spanning 100+ miles promoting 8 different pharmaceutical products to physicians in Primary Care, Women’s Health, and Pain Management. Here I developed and maintained strong business relationships with 200+ physicians and staff, successfully launching the complete portfolio of products in a new territory. In my first year, I consistently grew each product TRx by as much as 900% per month and achieved a rank of 14th nationally. While sales (and pharma) was not my passion, I grew the skills and comfort level I desired through this experience.
  • Big Red Rooster
    Designer
    Big Red Rooster Sep 2011 - Feb 2012
    Chicago, Illinois, Us
    Hired specifically for presentation skills, team leadership and customer relations to manage a multitude of clients. With a focus on designing branding communications and customer experiences, I actively craft creative solutions and manage relationships with clients such as J.P. Morgan, McGraw-Hill, eBay, Ohio Health, and Nationwide Children’s Hospital to continually define and execute their evolving needs.
  • Side Now
    Co-Founder, Product Designer
    Side Now 2011 - 2012
    Side Now is a social debating app built as an integration into the Facebook post experience. It allows two friends to post their side of the story, merging two videos into one, and taps in their social network to decide who's case they choose. Like a virtual tug of war, a victor is eventually chosen and all of life's arguments, big or small, are put to rest. This product was funded by the 10X Accelerator, but ultimately failed when Facebook changed its strategy against developer friendliness, disabling integrations such as Side NOW.
  • Integrate, Inc.
    Design Associate
    Integrate, Inc. Jun 2011 - Sep 2011
    Columbus, Ohio, Us
    As a Design Associate I worked on a variety of graphic design projects with a focus on branding communications and customer experiences. At Big Red Rooster (formally Integrate Inc.) we have delivered for a range of clients, such as JP Morgan, Limited Brands, GoldToe, McGraw-Hill, Certified Gasoline, Ohio Health, Aveda and more.
  • The Ohio State University Department Of Athletics
    Graphic Designer
    The Ohio State University Department Of Athletics Aug 2010 - May 2011
    Columbus, Ohio, Us
    Worked one-on-one with head coaches to define their needs and provide effective solutions to all of their initiatives. Developed and defined creative direction for fan outreach plans, which increased attendance across all thirty-six of Ohio State’s varsity sports.
  • The Ohio State University Urban Arts Space
    Design Assistant
    The Ohio State University Urban Arts Space Sep 2009 - Feb 2011
    Columbus, Ohio, Us
    Engaged with professional artists and clients, organizing and promoting their exhibits while providing them a complete support system. Created many promotional materials for exhibits and events, such as quarterly postcards, outdoor graphics, self-guided tour brochures, wayfinding materials and more.
  • The Jerome Schottenstein Center
    Assistant Scheduling Manager And Designer
    The Jerome Schottenstein Center Sep 2008 - Oct 2009
    Provided administrative support and managed scheduling for the 400+ employees that work in the venue. Orchestrated sales promotions and fan outreach through multi-level campaigns to market events and increase revenue.

Lacey Picazo Skills

Graphic Design Creative Direction Adobe Creative Suite Visual Communication Interaction Design Marketing Web Design Customer Service Brand Development Team Leadership Customer Relations Project Management Brand Strategy Experience Design Entrepreneurship

Lacey Picazo Education Details

  • The Ohio State University
    The Ohio State University
    Visual Communication Design

Frequently Asked Questions about Lacey Picazo

What company does Lacey Picazo work for?

Lacey Picazo works for Zoco Design

What is Lacey Picazo's role at the current company?

Lacey Picazo's current role is CEO at ZoCo — Healthcare Product and Human-Factors Leader — Building digital experiences people love, and leading ZoCo's talent-dense team of researchers and designers..

What is Lacey Picazo's email address?

Lacey Picazo's email address is ma****@****osu.edu

What is Lacey Picazo's direct phone number?

Lacey Picazo's direct phone number is +161485*****

What schools did Lacey Picazo attend?

Lacey Picazo attended The Ohio State University.

What skills is Lacey Picazo known for?

Lacey Picazo has skills like Graphic Design, Creative Direction, Adobe Creative Suite, Visual Communication, Interaction Design, Marketing, Web Design, Customer Service, Brand Development, Team Leadership, Customer Relations, Project Management.

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