Lacey Poppe Email & Phone Number

•Act as strategic leader and trusted advisor to clients by providing data-driven marketing solutions.•Lead strategy development and manage tactical execution of sales and marketing campaigns.•Develop website marketing strategies and oversee large-scale projects to improve lead acquisition & user experience for a diverse portfolio of B2B and healthcare clients.•Analyze marketing metrics to determine success of website content, digital campaigns, and traditional media.•Collaborate with cross-functional teams to develop and execute comprehensive web marketing strategies.

•Manage team of seven digital marketers including website developers and search engine optimization experts.•Develop and execute digital marketing strategies to drive customer acquisition and retention across channels.•Lead large-scale web experience projects in collaboration with colleagues from UX, UI Design, Marketing, Corporate Communications, IT, client stakeholders and other relevant departments.•Monitor and analyze web performance metrics to track ROI and ensure effectiveness.•Manage digital platforms and oversee website performance to optimize functionality and user experience.•Create digital marketing strategies for a variety of campaigns including SEO content, UX/UI optimization, paid & organic social media, SEM, and display.•Develop and execute strategic paid and organic social media plans.

Minneapolis, Minnesota, United States

•Day-to-day contact for over 20 clients that span the B2B and B2C spectrum•Developed plans and strategies that help clients achieve their business and marketing goals•Project manager for six website redesigns and builds in one year.•Wrote for a variety of online platforms including blogs, social media, website copy, video, and traditional media outlets.•Managed budgets, timelines, and goals for all clients

Greater Minneapolis-St. Paul Area

•Led social media content strategy for corporate social channels•Developed paid social strategy across all social channels•Implemented tracking and measurement practices for social media and public relations efforts•Build integrated, multi-channel marketing measurement platform to demonstrate ROI to executive leadership•Perform social media content audit to determine highest performing posts based on analytics model and apply model to assess competitors•Project manager for two corporate blogs, all social channels, and marketing campaigns•Create, execute, and measure strategic marketing campaigns and track budgets across six service lines.

Minneapolis, Mn

•Led B2B communications for a sustainability initiative, Living Acres, to promote the restoration of monarch butterfly habitat.•Managed sponsored editorial content for a highly technical and niche agriculture client.•Developed content strategies for multiple clients as the digital content expert on the team•Grow client account from $500k to $750k in annual revenue in one fiscal year by exceeding milestone goals set by the client executive teams. •Generate over 2,000 leads in six weeks via a fully integrated social media campaign targeted to farmers to encourage wildlife habitat restoration. •Plan and implement website content strategies based on marketing measurement to achieve business goals for a diverse portifolio.

Minneapolis, Mn

•Managed website redesign projects for two clients•Developed content for two media-focused corporate blogs•Supported media relations efforts by conducting media outreach and drafting news releases•Launch new ESG program for a multi-national agriculture corporation to support Monarch butterflies including naming, branding, and content

Minneapolis, Mn

•Planned, wrote, designed, and edited biannual department newsletter•Lead website redesign project with department and university development team•Coordinated department special events and lectures•Managed web content and social media platforms•Developed outreach communications to engage target audiences

St. Paul, Minnesota

•Researched, wrote, and pitched History & Heritage news release to papers around the state with 66% placement.•Project manager for History Walking Tour project in partnership with the Minnesota Historical Society.•Procured over 200 donations for the Taste of the Fair fundraising event.•Developed Facebook and Twitter content to increase engagement with donors and potential donors. •Re-designed the look of social media channels to align with new branding.•Fair-time donor relations and hosting at the J.V. Bailey House.•Renewed sponsorship gifts for Taste of the Fair fundraising event.•Donor relations and support for various program areas.