Lacey Robinson Email and Phone Number

Own, articulate, and evangelize visual and audio direction, directing multiple art disciplines to achieve outstanding results. Provide initial art delivery estimates and maintain a production schedule within the design team to meet all delivery targets and quality standards. Lead, mentor, and assist in the training and development of all design team members. Serve as the main point of contact and communication for Product Directors, Game Producers, and Project Management, ensuring smooth… Show more Own, articulate, and evangelize visual and audio direction, directing multiple art disciplines to achieve outstanding results. Provide initial art delivery estimates and maintain a production schedule within the design team to meet all delivery targets and quality standards. Lead, mentor, and assist in the training and development of all design team members. Serve as the main point of contact and communication for Product Directors, Game Producers, and Project Management, ensuring smooth workflow, quality control, and design consistency throughout the entire game production process. Collaborate closely with game design to ensure art supports a gameplay-first player experience. Possess advanced interpersonal, communication, negotiation, and delegation skills, with the ability to lead and direct diverse design team members across multiple game projects simultaneously.• Provide the creative team with comprehensive information on graphical style, themes, and other visual communication requirements, including sketches, mood boards, storyboards, and style sheets.• Motivate artists and collaborate effectively with other developers in a team environment.• Offer ongoing constructive feedback and necessary skills training. Conduct regular performance reviews and define career development paths for each design team member.• Collaborate closely with programmers and developers to ensure art assets and deliverables meet development standards and are easy to implement. Propose and provide creative solutions to complex design challenges throughout the game development cycle. Show less

Design and develop user-centered digital graphics, animation, special effects, and marketing content from initial concept to final polished deliverable. Collaborate with managers to plan and communicate work plans to team members. Guide team artists to meet deadlines and quality targets. Lead and facilitate art and technical discussions for reviews and problem-solving. Conceptualize and storyboard the artistic vision to assist the art team in executing designs effectively.• Led a… Show more Design and develop user-centered digital graphics, animation, special effects, and marketing content from initial concept to final polished deliverable. Collaborate with managers to plan and communicate work plans to team members. Guide team artists to meet deadlines and quality targets. Lead and facilitate art and technical discussions for reviews and problem-solving. Conceptualize and storyboard the artistic vision to assist the art team in executing designs effectively.• Led a dynamic team of multimedia designers in developing layouts, graphics, animations, production materials, and marketing content, contributing to studio production.• Facilitated team meetings to enhance revenue for project development and improve pipeline efficiencies.• Developed a new art-proofing system that significantly increased overall production quality and nearly doubled pipeline efficiency and deliverables.• Consistently recognized for innovative ideas and applications.• Nominated as an Emerging Leader, Women’s Leadership Conference, 2018. Show less

Responsible for the overall look of a game, devising the game’s visual style and directing the production of all visual material throughout the game’s development. Specializing in differentiated content and concepts with an emphasis on innovative secondary bonusing products for the gaming industry. • Organized multi-company communication and collaboration with IGT, Konami, Everi Games, Lightning Box, Nektan, Grand Vision Gaming, WMS Gaming, Microgaming, Novomatic, Jama Games and… Show more Responsible for the overall look of a game, devising the game’s visual style and directing the production of all visual material throughout the game’s development. Specializing in differentiated content and concepts with an emphasis on innovative secondary bonusing products for the gaming industry. • Organized multi-company communication and collaboration with IGT, Konami, Everi Games, Lightning Box, Nektan, Grand Vision Gaming, WMS Gaming, Microgaming, Novomatic, Jama Games and Interblock to bring land-based slot games to mobile platforms. • Lead and mentor middle and junior level graphic artists.• Work closely with all departments to ensure proper implementation of content.• Proud recipient of the iGaming Best Innovation Award for North America. Show less

Guided the creation and execution of marketing materials, aligning with the company's strategic direction. Developed luxury branding and marketing materials that adhered to established brand standards. Designed effective marketing materials for branding companies, websites, advertising campaigns, business cards, brochures, and other collateral. Created original custom website designs, including branding and identity, graphic design, web development, SEO, web marketing, print media production… Show more Guided the creation and execution of marketing materials, aligning with the company's strategic direction. Developed luxury branding and marketing materials that adhered to established brand standards. Designed effective marketing materials for branding companies, websites, advertising campaigns, business cards, brochures, and other collateral. Created original custom website designs, including branding and identity, graphic design, web development, SEO, web marketing, print media production, video editing, content development, social media marketing, and more.• Specialized in strategic branding/art direction, web-ready digital content, and motion/video graphics, designing billboards, e-blasts, web ads, magazine ads, print collateral, signage, apparel, brochures, web assets, POP displays, and special projects.• Spearheaded the design and development of print/web communication materials for Fortune 1000 clients.• Translated client and user feedback into marketing and sales collateral, driving brand loyalty and increasing client revenue. Show less

Contributed to the planning and development of art and design across various forms of media and communications. Expanded skills as a natural visual thinker, learning and flourishing under the mentorship of a senior art director.Graphic Design:Mastery of essential tools for producing and implementing solutions, with proficiency in Adobe Suite: InDesign, Illustrator, Photoshop, Acrobat, Dreamweaver, and Flash. Continuously expanding technical skills and staying current with new… Show more Contributed to the planning and development of art and design across various forms of media and communications. Expanded skills as a natural visual thinker, learning and flourishing under the mentorship of a senior art director.Graphic Design:Mastery of essential tools for producing and implementing solutions, with proficiency in Adobe Suite: InDesign, Illustrator, Photoshop, Acrobat, Dreamweaver, and Flash. Continuously expanding technical skills and staying current with new developments.Web Development:Specialized in front-end development with experience in all stages of the development cycle for dynamic web projects. Proficient in multiple programming languages with a strong background in project management and customer relations. Skilled in web development languages including CSS, HTML, C++, PHP, JavaScript/jQuery, Java, MySQL, Flash, SEO, and web server administration.Marketing:Entrepreneurial marketer passionate about building productive relationships with clients, partners, and team members. Expert in identifying market trends and customer needs to create highly-targeted marketing campaigns. Proficient in brand development, brand recognition optimization, multimedia marketing, channel strategy, and strategic media placement.Media Planning:Dynamic marketing professional with experience as a Media Planner in the sales and marketing industry. Creative and innovative team player with strong interpersonal skills. Skilled at purchasing and placing ads for maximum exposure and ROI, with expertise in research and analysis, decision-making, and persuasive negotiation.Psychology:Advanced knowledge in the intersection of human behavior and media technologies, including all forms of mediated communication, interaction, and experience. Continuously incorporating rapid adoption of media technologies, emphasizing the importance of understanding how, why, and when media can impact, persuade, and facilitate behavior. Show less

Collaborator on an architectural development project to create a structural design for a custom online library database programmed to develop an extensive resource catalog.

Establish and manage a freelance graphic design business that aims to assist companies in brand development. Spearhead visual identity including brand positioning, promotions, and digital marketing for different companies. Leverage rebranding expertise in enhancing client's corporate image to ensure profitability and business growth.• Develop creative advertising content for various media, including catalogs, menus, business cards, flyers, posters, t-shirts, and product packaging… Show more Establish and manage a freelance graphic design business that aims to assist companies in brand development. Spearhead visual identity including brand positioning, promotions, and digital marketing for different companies. Leverage rebranding expertise in enhancing client's corporate image to ensure profitability and business growth.• Develop creative advertising content for various media, including catalogs, menus, business cards, flyers, posters, t-shirts, and product packaging while ensuring maximum brand awareness of target audience/market.• Conceptualize logo design, gif animations, videos, websites, and social media channels to promote product brands.Utilized After Effects and other computer proficiency in making motion graphic animations for video productions.• Performed video and sound editing for diverse ads while ensuring high-quality media productions. Show less