Lacey Branch Email & Phone Number

Dallas, Texas, United States

- Manages digital traffic process from asset receipt to launch.- Traffics all broadcast media buys.- Performs quality assurance checks on all campaigns.

- Managed the trafficking setup and execution of digital advertising campaigns for 15 clients (50+ campaigns per year) utilizing Sizmek and Google Ad Manager. Implemented creative rotations, targeting, and additional tracking pixels.- Collaborated with analysts on site conversion tag architecture and buildout of URL macros and tokens for site-level reporting.- Analyzed Sizmek, Google Ad Manager, Tableau, and Google Analytics data for delivery issues.- Managed commercial trafficking… Show more - Managed the trafficking setup and execution of digital advertising campaigns for 15 clients (50+ campaigns per year) utilizing Sizmek and Google Ad Manager. Implemented creative rotations, targeting, and additional tracking pixels.- Collaborated with analysts on site conversion tag architecture and buildout of URL macros and tokens for site-level reporting.- Analyzed Sizmek, Google Ad Manager, Tableau, and Google Analytics data for delivery issues.- Managed commercial trafficking of radio and television via Spectra and handled network clearance requests.- Provided quality assurance for other team members and across other disciplines.- Worked with publisher and ad tech partners to troubleshoot any ad- or tech-related issues. Show less

Commerce, Tx

Administrative Assistant/Student Worker in the Vice President for Business & Administration Office- Created promotional flyers for various office and university events- Maintained and updated department website using Cascade CMS Web-Editing Software- Made visual presentations using PowerPoint and Prezi software- Served as receptionist- Completed multiple tasks under tight deadlines- Proofread documents- Organized files and inventory- Learned new software such as… Show more Administrative Assistant/Student Worker in the Vice President for Business & Administration Office- Created promotional flyers for various office and university events- Maintained and updated department website using Cascade CMS Web-Editing Software- Made visual presentations using PowerPoint and Prezi software- Served as receptionist- Completed multiple tasks under tight deadlines- Proofread documents- Organized files and inventory- Learned new software such as Prezi, Cascade, and Microsoft Office Show less