Lachaun Steverson Email & Phone Number

Kentwood, Michigan, United States

Grand Rapids, Michigan

Rockford, Michigan

• Identified product whitespace - created product briefs that supported category objectives and product line plan using competitive analysis.• Culled product assortment using sales data and consumer feedback.• Gauged consumer purchase intent using consumer insight platforms to testdesigns.• Presented line concepts, product and strategic vision to management,retailers, sales associates, distributors and peers at a wide range of formal and informal meetings.

Greater Grand Rapids, Michigan Area

Product & Brand Management:• Created and commercialized new Fitness brand, ACTIVE, as well as brand refreshes of private label toy brands.• Led cross-functional team in restructuring lifecycle process to include sourcing functions and eliminate redundancies.• Sourced finished goods from domestic and/or international vendors via GSO and individual bids.• Identified product trends; created tech packs listing specifications to support category financial objectives and defined customer needs.• Managed and instructed own brand leads on new lifecycle process, sourcing and branding requirements.

New Product Management:• Developed new products across Automotive, Toys, School & Home Office, Electronics and DIY categories.• Led lifecycle process ensuring execution and buy-in from cross-functional teams (Quality Assurance,Brand and Packaging Design, Visual merchandising & merchants).• Sourced finished goods from domestic and/or international vendors via GSO and individual bids.• Identified product trends; created tech packs listing specifications to support category financial objectives.• Culled product assortment using sales data and consumer feedback.• Traveled overseas to procure product.