Lachaun Steverson Email & Phone Number

Kentwood, Michigan, United States

Grand Rapids, Michigan

Rockford, Michigan

• Identified product whitespace - created product briefs that supported category objectives and product line plan using competitive analysis.
• Culled product assortment using sales data and consumer feedback.
• Gauged consumer purchase intent using consumer insight platforms to testdesigns.
• Presented line concepts, product and strategic vision to management,retailers, sales associates, distributors and peers at a wide range of formal and informal meetings.

Greater Grand Rapids, Michigan Area

• Product & Brand Management:
• Created and commercialized new Fitness brand, ACTIVE, as well as brand refreshes of private label toy brands.
• Led cross-functional team in restructuring lifecycle process to include sourcing functions and eliminate redundancies.
• Sourced finished goods from domestic and/or international vendors via GSO and individual bids.
• Identified product trends; created tech packs listing specifications to support category financial objectives and defined customer needs.
• Managed and instructed own brand leads on new lifecycle process, sourcing and branding requirements.

• New Product Management:
• Developed new products across Automotive, Toys, School & Home Office, Electronics and DIY categories.
• Led lifecycle process ensuring execution and buy-in from cross-functional teams (Quality Assurance,Brand and Packaging Design, Visual merchandising & merchants).
• Sourced finished goods from domestic and/or international vendors via GSO and individual bids.
• Identified product trends; created tech packs listing specifications to support category financial objectives.
• Culled product assortment using sales data and consumer feedback.