Lachezar Ivanov

Lachezar Ivanov Email and Phone Number

Product Manager at PhoneArena @ PhoneArena
varna, varna, bulgaria
Lachezar Ivanov's Location
Bulgaria, Bulgaria
About Lachezar Ivanov

Lachezar Ivanov is a Product Manager at PhoneArena at PhoneArena. They possess expertise in marketing communications, ad networks, digital marketing, ad serving, market research and 7 more skills. Colleagues describe them as "I came to know Lachezar when I joined Netinfo as a CEO. At that time he was a part of the marketing team. His wider capabilities were quickly recognized and he made steady progress through NI organization, getting involved in tasks far exceeding his job description. He was later promoted to the position of Publisher. I have always found Lachezar to be honest, trustworthy and reliable. He has shown considerable enthusiasm for his work and has not been afraid to accept responsibility and to show initiative, always willing to run the extra mile. I would not hesitate to recommend Lachezar for any employment that will match his skills. "

Lachezar Ivanov's Current Company Details
PhoneArena

Phonearena

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Product Manager at PhoneArena
varna, varna, bulgaria
Website:
phonearena.com
Employees:
37
Lachezar Ivanov Work Experience Details
  • Phonearena
    Product Manager
    Phonearena Jun 2022 - Present
    Sofia, Bulgaria
  • Neg.Bg Jsco
    Chief Operating Officer
    Neg.Bg Jsco Jan 2022 - Jun 2022
    Sofia, Bulgaria
  • Neg.Bg Jsco
    Digital Product Manager
    Neg.Bg Jsco Jan 2016 - Jun 2022
    Bulgaria
    Product Owner:Identify problems and meet needs of internal and external customers, define and prioritize product requirements, lead agile development process (Scrum), execute timely product launches, continuously enhance and optimize performance. Apply users co-creation and understanding of their needs for user-centric development.Business Analyst: Identify product and feature success metrics, measure and monitor performance, conduct data analytics to prioritize future development and identify new product opportunities. Articulate data analytics to drive value to business.Product Roadmap Vision:Create high-level strategy, identify phased releases for products, present and articulate business case to executive management.Product development:Write product specifications and work directly with the UX/UI and product teams, during their product development cycle. Marketing Build, plan, implement and manage the overall digital marketing strategy.Suggest activities for improving the quality of the online content.Track and measure SEO and Google Analytics metrics.Support and approval of all marketing activities.
  • Netinfo
    Online Publisher/Product Manager
    Netinfo Feb 2008 - Nov 2015
    Finance:Resposible for the P&L of the products (Vesti.bg, Sportni.bg, Sinoptik.bg and Pariteni.bg) Business Development: Facilitate communication between parties Managing business projectsCompilation of the business plansProduct Development: Managing the entire product development process Product redesignProduct launch/closing strategy decisions Content and services:Controlling content and quality of servicesFacilitate the development of quality contentFacilitating the content (contracts, subscriptions, etc.)Marketing:Support and approval of all marketing activities (strategy, product placements, communication campaigns, press releases, marketing planning, etc.)Controlling of KPI’s on weekly basis Sales:Participating in developing and validating advertising space Presentation of new products and services towards sales Facilitating special sales projects and servicesHuman resources:Responsible for recruiting new stuffPromote the professional development of team members
  • Netinfo
    Brand Manager
    Netinfo Feb 2008 - Apr 2011
    Bulgaria
    Responsible for the overall marketing strategy and activities of the sites Vesti.bg, Sportni.bg, Sinoptik.bg and Pariteni.bg. Rebranding and repositioning of the site Netinfo.bg to Vesti.bg.
  • Nestlé
    Assistant Brand Manager Marketing
    Nestlé Sep 2006 - Jun 2007
    Bulgaria
    Maintain Nestle Lion & Nestle Smarties brands in terms of annual budgeting, campaign planning on both ATL & BTL level; close communication with Trade Marketing and Sales Departments; Assist in maintaining Nestle Mura; Nestle Kit Kat; Nestle LZ & Pop Choc brands.
  • Nestlé
    Marketing Trainee
    Nestlé Jan 2006 - Sep 2006
    Bulgaria
  • Nestlé
    Marketing Intern
    Nestlé Jun 2005 - Jan 2006
    Bulgaria

Lachezar Ivanov Skills

Marketing Communications Ad Networks Digital Marketing Ad Serving Market Research Seo Google Analytics Online Advertising Advertising Product Management New Media Marketing Strategy

Lachezar Ivanov Education Details

Frequently Asked Questions about Lachezar Ivanov

What company does Lachezar Ivanov work for?

Lachezar Ivanov works for Phonearena

What is Lachezar Ivanov's role at the current company?

Lachezar Ivanov's current role is Product Manager at PhoneArena.

What schools did Lachezar Ivanov attend?

Lachezar Ivanov attended University Of National And World Economy, University Of National And World Economy, Foreign Language School “yoan Ekzarh”, Vratza.

What skills is Lachezar Ivanov known for?

Lachezar Ivanov has skills like Marketing Communications, Ad Networks, Digital Marketing, Ad Serving, Market Research, Seo, Google Analytics, Online Advertising, Advertising, Product Management, New Media, Marketing Strategy.

Who are Lachezar Ivanov's colleagues?

Lachezar Ivanov's colleagues are Miroslav Petrov, Iskren Gaidarov, Martin Simonski, Stefka Prodanova, Preslav Mladenov, Emiliya Kokalova, Peter Kostadinov.

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