Lachlan Ball Email and Phone Number

PPC, SEM & Social Paid Advertising: Illustrated expertise in Google PPC ads and Meta paid ads. Managed all tasks from setup, integrations, budgeting, testing, management, optimisation, data analysis, client relations and reporting. Analysis & Reporting: Able to analyse large data to spot trends and behaviours by using all available resources (Google Ads, Google Data Studio, Google Analytics, Google Tag Manager & Meta Business Manager).Relationships: Built & nurtured top notch relationships with other colleagues, clients and prospects.Marketing Strategy: Created and executed innovative digital marketing strategies using latest available advertising tools.Copywriting & Creative: Demonstrated a sixth sense for creating compelling copy with witty word-smithery and an eye for curating epic content.Always Learning Attitude: Kept up to date with the latest industry trends and technologies, whilst showcasing a willingness to evolve and adapt as GRAVITATE grows.Showcased: Knowledge in SEO, social media management, EDM management, website development and graphic design skills.

- Interacted and created positive relationships with potential/current clients, upper management and peers.- Drove client satisfaction by identifying budget adjustments, reducing turnaround time on monthly reports allowing senior advisors to communicate faster with their clients.- Prepared monthly financial reports using Fathom & Xero for stakeholders.- Processed weekly reconciliations, journal entries and payroll using Xero. - Reviewed & lodged Quarterly BAS for clients

- Managed brand partnerships for various talent consisting of comedians, social media influencers & podcasts.- Created and finalised campaign contracts, negotiated talent fees, and took care of all communications between brands and talent to ensure all campaigns and sponsorships were executed in the most efficient and professional way.- Built close relations with various brands, talent and agents.- Built and maintained our internal database of talent's social media analytics.- Created Pitch docks to send to brands that promoted talent we either currently work with or been in contact with previously.

- Managed internal accounting of 6 subsidiary companies (Xero)- Drove efficiency improvements regarding accounts receivable & payable.- Daily reconciling and cash flow examinations- Provided forecasting to create achievable business targets - Analysed and finalised monthly P&L reviews that were provided to the stakeholders of each company to assist with decision making.

I conceptualised a full 6-month Digital Marketing Campaign plan for McCarthy Durie Lawyers that could be implemented to target potential customers based on the 3 individual personas; I created based on the audience parameters provided in order to achieve a clear increase in client uptake. I audited their current digital environment and offered ways to improve on their current digital challenges.

- Lead the event's most successful social media campaign based on all available metrics- Decreased average response time from 12 hours to 15 minutes for comments, posts and questions on the event's various social channels.- Assisted media manager with various marketing projects that would engage new followers and other interested parties (parents, grandparents, friends etc) of the event.- Tracked social media engagement and web metrics to identify high-performing ideas for campaigns.- Created informative and entertaining content strategies for client's Facebook and Instagram pages.- Utilized best practices for SEO optimization to boost social media, website & app's visibility.

My responsibility in this role was Data Entry & Analysis. This required myself to process and accurately enter all variations of transactions into the account system; Liaise with clients to resolve any invoice issues; Reconcile Accounts; Monthly analysis of financial statements and other ad-hoc tasks.