Lachlan Davidson Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Taking an innovation lens to developing and delivering new propositions, products, channels and partnerships that combine customer needs with novel health and insurance solutions.

Melbourne, Victoria, Australia

Memories is a global technology scale up that develops new products and services in the digital legacy space and helps traditional organizations reinvent their customer experiences through new digital experiences and revenue streams.Our brands have attracted a combined membership of over 9 million people world-wide and we partner with the largest funeral services organisations in APAC.Reporting to the CEO as a key member of the Executive team, I lead the sales, marketing, go to… Show more Memories is a global technology scale up that develops new products and services in the digital legacy space and helps traditional organizations reinvent their customer experiences through new digital experiences and revenue streams.Our brands have attracted a combined membership of over 9 million people world-wide and we partner with the largest funeral services organisations in APAC.Reporting to the CEO as a key member of the Executive team, I lead the sales, marketing, go to market and customer experience division with global accountability for driving new consumers and businesses to Memories and ensuring those customers remain highly engaged through a compelling proposition and mix of digital and physical experience. Show less

Melbourne, Victoria, Australia

UBank is one of Australia’s leading digital banks, serving more than 600,000 customers. With the strength and backing of the National Australia Bank, UBank is a pivotal part of the larger bank’s revitalised strategy.Key achievements:- Redesigned mortgage acquisition strategy to deliver significant reduction in cost to acquire, whilst maintaining volume of new drawdowns- Led the Marketing and Customer Experience approach to the purchase and integration of 86400, Australia's… Show more UBank is one of Australia’s leading digital banks, serving more than 600,000 customers. With the strength and backing of the National Australia Bank, UBank is a pivotal part of the larger bank’s revitalised strategy.Key achievements:- Redesigned mortgage acquisition strategy to deliver significant reduction in cost to acquire, whilst maintaining volume of new drawdowns- Led the Marketing and Customer Experience approach to the purchase and integration of 86400, Australia's leading neo-bank, including new brand, proposition and customer transition plan. Show less

Melbourne, Victoria, Australia

Newly created 'chapter lead' role responsible for driving the change to agile ways of working in broader team of 100 across the Marketing Delivery function.Key accountabilities:- Lead the strategy, vision and effective return on one of the biggest media investments in Australia (B2C & B2B, Brand, Consumer and Business)- Drive significant improvement in people capability across media, technology and data - Lead the change and utilisation agenda for Audience, CRM and Adtech… Show more Newly created 'chapter lead' role responsible for driving the change to agile ways of working in broader team of 100 across the Marketing Delivery function.Key accountabilities:- Lead the strategy, vision and effective return on one of the biggest media investments in Australia (B2C & B2B, Brand, Consumer and Business)- Drive significant improvement in people capability across media, technology and data - Lead the change and utilisation agenda for Audience, CRM and Adtech platforms- Champion audience led marketing and personalisation across the group to drive increased efficiency and effectiveness whilst reducing complexity and risk in complex matrix operating modelAchievements:- Drove 30% efficiency in paid media campaigns through activation of CRM data and extension of programmatic program- Drove efficiency and effectiveness of media buying through centralised programs resulting in 27% greater efficiency in Transaction Account & Business Lending applications, 11% reduction in cost to acquire in social & 720 hours of annual resource time removed.- Improved measured people capability in omni channel audience led marketing, with a number of first to market wins- Repeated top quartile people engagement scores Show less

Melbourne, Australia

NAB's broker and Third party marketing team supports the B2B and B2B2C distribution teams across NAB Broker, Advantedge (7 white label brands) and three third party owned mortgage aggregators (Plan, Choice and FAST).Achievements:- Lead team of 8 to research, establish and deliver a new B2B2C proposition 'The bank behind the broker' which saw strong growth in Broker likelihood to consider and is still in use in 2020- Led Customer Value Proposition refresh for Plan, Choice and… Show more NAB's broker and Third party marketing team supports the B2B and B2B2C distribution teams across NAB Broker, Advantedge (7 white label brands) and three third party owned mortgage aggregators (Plan, Choice and FAST).Achievements:- Lead team of 8 to research, establish and deliver a new B2B2C proposition 'The bank behind the broker' which saw strong growth in Broker likelihood to consider and is still in use in 2020- Led Customer Value Proposition refresh for Plan, Choice and FAST aggregator brands, establishing clear proposition differentiation and 'whitespace' as a pathway for member growth- Established capability to deliver Broker CRM communications through Salesforce Marketing Cloud, providing an efficient and connected Broker communication experience Show less

Docklands, Victoria, Australia

Marketing leadership of the most valuable revenue generation consumer segment for NAB to define the customer proposition, create & execute the strategy to drive acquisition, utilisation & retention of products & services across Home Loan and Insurance products (Motor, Home & Contents, Travel, Life and Consumer Credit).Achievements:- Delivered a new, competitive focussed customer proposition resulting in campaigns that delivered above target acquisition contribution (105%)- Led… Show more Marketing leadership of the most valuable revenue generation consumer segment for NAB to define the customer proposition, create & execute the strategy to drive acquisition, utilisation & retention of products & services across Home Loan and Insurance products (Motor, Home & Contents, Travel, Life and Consumer Credit).Achievements:- Delivered a new, competitive focussed customer proposition resulting in campaigns that delivered above target acquisition contribution (105%)- Led the concept and execution of new customer retention programs reducing attrition by up to 3%- Devised & led cross functional agile team across Marketing & the wider value chain to drive customer advocacy for the home owner segment - integrating Insurance products into key customer moments across multiple marketing programs. NAB improved competitive NPS ranking from #4 to #1 in the period Aug 17 - April 18 Show less

Melbourne, Australia

Melbourne, Australia

Melbourne, Australia

Melbourne, Australia

Docklands, Melbourne Victoria

Docklands, Victoria, Australia

Melbourne, Australia

Ba/Llb (Bachelor Of Laws, Bachelor Of Arts (Politics)), Law, Politics

Education record