Lachlan Mitchell Email and Phone Number

• Oversees and leads the creative direction of the College across print, photography, videography, graphic design and social media to complement and showcase the College’s strategic mission.• Developed the creative strategy and assets (print, video and online) of the School of Mine campaign – the College’s largest and most successful fundraising and building campaign to date.• Developed the creative strategy and assets (print, video and online) of the College’s Strategic Plan 2021-2025 Human Excellence, the Teaching and Learning Framework and the new St Aloysius’ College, Rozelle campus.• Mentors junior team members by providing constructive feedback and helping refine skillset and optimal workflow.• Advises the College Leadership Team on best communication practices influenced by qualitative and quantitative research results.• Implemented and curated the College’s Instagram, LinkedIn and Facebook channels and grew them into the most engaged-with communication channels.• Successfully implemented IT and communications systems such as Schoolbox (internal communications platform), Digistorm (College app) and Schoolbench (digital asset management system) communication systems following periods of market research and UI/UX designing.• Coordinated with technical staff during development phases to ensure accuracy of deliverables.• Provided leadership in developing effective processes for project development, implementation, and maintenance.• Monitored performance of project team members, provided, and documented performance feedback.• Initiated, reviewed, and approved modifications to project plans.

• Work with a wide range of media, graphic design software and web platforms.• Design digital and print collateral.• Update existing print/digital/web media and artwork• Develop new design concepts, graphics and layouts.• Execute engaging communications across various media and channels - including EDM's, e-newsletters, Digital and brochures and publications.• Managed all photographic requirements including internal and external projects.• Managed photography and video shoots.• Managed media files (images/videos).• Assist with the intranet and website maintenance.• Work collaboratively within a team of freelance photographers, videographers, copywriters and web developers and generate additional design and content as needed/requested.• Organized regular workshops with cross functional teams to brainstorm new ideas or collaborate on projects together.• Managed freelance designers to supplement internal resources.• Established design standard logos, typography, icons and other branding materials.• Developed and implemented effective design processes to ensure timely project completion.• Presented designs at executive meetings along with recommendations based on data analysis.• Analyzed metrics from existing products and developed strategies for improving design performance across various channels.• Collaborated with stakeholders to identify user needs and develop innovative solutions to meet business objectives.• Implemented agile design principles to deliver high quality products.

Established in 2016, the National Live Music Awards (NLMAs) are a broad recognition of Australia’s diverse and successful live industry, celebrating the diversity and success of the Australian live scene – recognising the best vocal talents and musicians alongside the best venues, events and festivals.• Developed and designed the art to be used across all assets to promote the awards and at events in every capital city.

• Worked across all branches of the site (news, travel, music, food, lifestyle and technology) producing content that used all three disciplines of writing, photography and video making.• Worked simultaneously on content for different branches of the site whilst organizing, pitching and developing future assignments.• Conceived, researched and published daily news and feature pieces.• Noted emerging stories and news pieces that The AU Review must be publishing about and delegated task amongst our editorial team or interns.• Communicated with team leaders and outside public relations companies through all stages of production to ensure project needs.• In charge of leading and developing a strategic plan for coverage with local and international brands and tourism boards - Destination NSW, Ford, Hyundai, Cook Islands Tourism, Hisense, Visit Pittsburgh! amongst others.• Launched my own domestic travel series that focused on accessible, local highlights and personalities that incorporated the three disciplines of writing, photography and videography to create engaging content for the website and social media.• Organised and conducted my own interviews, photoshoots, meetings, travel and media visits.• Assisted editors with proof-reading drafts.• Edited other writers work before it was published.• Designed, illustrated and published unique content for social media on Adobe Suite to drive traffic to upcoming and newly published pieces.

Conducted in-person and phone interviews with musicians, comedians and artists as well as reviewed and photographed concerts and events.

• Created, curated, produced, filmed and edited a range of video content to be used across social media to drive attention and traffic towards ReCircle Recyclings company mission and crowdfunding campaign. • My pieces of content published has outperformed 95% of their prior marketing and social media content with a minimum increase of 90% (and upwards of 400%) in audience viewership and interaction.

Worked simultaneously between the music and news departments.- Sourced and licensed images and video.- Edited and proof-read drafts.- Researched and verified information and interview questions and answers.

• Assisted editors with proof-reading drafts.• Edited other writers work before it was published.

Conducted in-person and phone interviews with musicians, comedians and artists as well as reviewed and photographed concerts and events.