Lachlan Ross Email & Phone Number

Geelong, VIC, AU

Melbourne, VIC, AU

I was responsible for the development of the FY24 marketing and communications strategy, driving member engagement and amplifying the visibility of EduGrowth’s programs. I took ownership of the brand voice, ensuring consistency and resonance across all channels, while crafting engaging digital content that showcased member success and strengthened.

Sydney, NSW, AU

I drove revenue growth and engagement through strategic marketing initiatives, including a comprehensive content marketing strategy that boosted web traffic by 50% and generated over 500 backlinks. I optimised their CRM by rebuilding HubSpot workflows, improving lead tracking, and enhancing database segmentation, resulting in a 20% increase in sales.

Ultimo, New South Wales, AU

I successfully launched integrated marketing campaigns across various course streams, including new brochures, email nurturing, landing pages, and paid social ads. I led on AIT's first-ever Virtual Open Day, that saved over $20,000 and generated more than $1 million in revenue. Collaborating with internal stakeholders across sales, education, design, and.

Ultimo, New South Wales, AU

I led Left Bank's rebranding project and oversaw the launch of a new website, significantly enhancing the their online presence. I implemented an organic social media strategy that achieved a 232% increase in impressions and a 191% rise in interactions, driving audience engagement and brand awareness. Additionally, I developed and executed Left Bank’s.

Kingscliff, AU

I managed a wide range of clients, guiding their transition to HubSpot to optimise their inbound marketing efforts. I created lead funnels, landing pages, and automated workflows that enhanced campaign performance and improved ROI.

Sheffield, GB

As Marketing Business Partner at Tribal, I drove marketing efforts for the SchoolEdge student management system, developing integrated strategies to increase brand awareness and adoption across the APAC region. I implemented Tribal’s first automated inbound marketing campaign, integrating HubSpot and Salesforce to streamline lead management and enhance.

Sheffield, GB

Southbank, Victoria, AU

In my role as a Content & Social Media Coordinator at CPA Australia, I supported the execution and delivery of online campaigns for one of Australia's Top 10 Influential Brands of 2015. I managed social media channels, created engaging content, and increased followers by 5% in three months.

Bachelor Of Arts - Ba, Public Relations & Marketing

Victorian Certificate Of Education, High School