Lachlan Payne Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Australia

Melbourne, Australia

- Launched and continued development of the Debenhams CRM and Loyalty program. Resulting in acquisition of over 50k members in under 2 years. - CRM management through Responsys Marketing Cloud and Omneo Loyalty. Developed analytical insights into customer behavior to drive further engagement, and to acquire new customers. - Design and implemented digital reporting dashboards for analysis and to gain insights on customer behavior, track progress on KPIs and impact of digital and retail strategies. Reporting weekly/monthly to key internal and external stakeholders.- Managed the digital channels of the new Debenhams St Collins Lane Department store. Covering Debenhams St Collins Shopping App, Website, CRM (including Loyalty Program) in store digital content, online customer service and marketing communications.- Created Beauty and Personal Shopper digital programs to drive customer engagement into store and further loyalty. From customer journey mapping, design, development, production, training and analysis

- Responsible for strategy and management of all aspects of the marketing calendar, including budgeting, promotional activity, digital & traditional communications, point of sale, social media and public relations - Conducted weekly & monthly analysis of marketing analytics, including website usage, email behavior, and customer service feedback to monitor opportunities for growth or optimisation, using Google Analytics and custom reports - reporting to the General Manager - Managed all consumer facing communications, including weekly email newsletters to a database of over 24k, with an average open rate of 28% and c/t of 6%- Project Managed the implementation of new e-commerce website on the Magento Enterprise platform (with a budget of over $300k). Ranging from wireframes, build, UTA, deployment and running BAU- SEM Campaign management.

- Responsible for scope, initial concepts and wireframes for new e-commerce website- Developed local marketing strategy. Focusing on community education and engagement. Delivered through direct mail and local retail campaigns. - Content generation for website, blogs and social media

New York City, New York

- Supported the Marketing Manager with creating a brand brief for a second phase of the interactive web platform ‘Global Citizen II’- Assisted the marketing manager in fostering new collaborative relationships with business partners and as well as building a further base of active community members

Sydney, Australia

- Responsible for communicating with a weekly email newsletter database of over 110,000 subscribers. With an average open rate of 20% and c/t of 5%. Sent via a bespoke CMS (Ignition Suite)- Facilitated the development, roll out and timeline of a national customer loyalty program, and iOS App ‘Freedom Showroom’- Managing the public relations channel. Including working with PR firms, maintain social accounts and fostering relations with local charities/press/organizations- Tracking & balancing monthly accounts in-line with yearly budget

Sydney, Australia

- Integral team member of a $100,000 Brand Identity project, resulting in a complete overhaul of point of sale, website, tone of voice and advertising style- Managed marketing and training program of installing 15 furniture concession stands within larger parent stores to increase visibility - Designing marketing collateral such as catalogue, flyers, ticketing, business cards & uniforms.- Responsible for implementing new brand guidelines throughout all marketing documents- Developed and administered a marketing communications plan, featuring above and below the line content- Oversaw a website CMS database with over 10,000 product entries- Broke inter-departmental barriers by fostering key relationships and instigating improved internal communication systems, resulting in fewer errors

Sydney, Australia

Sydney Area, Australia

- Responsible for the administration of individual store location, ensuring high level of accuracy and organization- Training staff members in the area of sales, administration and procedural polices- Providing after sales support and dispute resolution

Bachelor'S Degree, Design & Technology

High School Certificate