Lachlan Payne Email & Phone Number

Melbourne, Victoria, Australia

Melbourne, Australia

Melbourne, Australia

- Launched and continued development of the Debenhams CRM and Loyalty program. Resulting in acquisition of over 50k members in under 2 years. - CRM management through Responsys Marketing Cloud and Omneo Loyalty. Developed analytical insights into customer behavior to drive further engagement, and to acquire new customers. - Design and implemented digital.

- Responsible for strategy and management of all aspects of the marketing calendar, including budgeting, promotional activity, digital & traditional communications, point of sale, social media and public relations - Conducted weekly & monthly analysis of marketing analytics, including website usage, email behavior, and customer service feedback to monitor.

- Responsible for scope, initial concepts and wireframes for new e-commerce website- Developed local marketing strategy. Focusing on community education and engagement. Delivered through direct mail and local retail campaigns. - Content generation for website, blogs and social media

New York City, New York

- Supported the Marketing Manager with creating a brand brief for a second phase of the interactive web platform ‘Global Citizen II’- Assisted the marketing manager in fostering new collaborative relationships with business partners and as well as building a further base of active community members

Sydney, Australia

- Responsible for communicating with a weekly email newsletter database of over 110,000 subscribers. With an average open rate of 20% and c/t of 5%. Sent via a bespoke CMS (Ignition Suite)- Facilitated the development, roll out and timeline of a national customer loyalty program, and iOS App ‘Freedom Showroom’- Managing the public relations channel..

Sydney, Australia

- Integral team member of a $100,000 Brand Identity project, resulting in a complete overhaul of point of sale, website, tone of voice and advertising style- Managed marketing and training program of installing 15 furniture concession stands within larger parent stores to increase visibility - Designing marketing collateral such as catalogue, flyers.

Sydney, Australia

Sydney Area, Australia

- Responsible for the administration of individual store location, ensuring high level of accuracy and organization- Training staff members in the area of sales, administration and procedural polices- Providing after sales support and dispute resolution

Bachelor'S Degree, Design & Technology

High School Certificate