Lacie W. Email & Phone Number

Holdrege, Ne, Us

Holdrege, Nebraska

•Create and implement innovative strategies to enhance customer experience.•Build a team of employees dedicated to always improving the customer experience through effective communication with peers and delivering a personalized care approach to every patient.•Design and implement growth and development programs for employees.•Analyze customer experience data to ensure a positive, consistent experience.•Collaborate with key stakeholders to analyze market trends and identify areas for growth.•Increase patient recruitment and retention through customer experience programs designed to increase efficiency.•Align organizational objectives with company mission, increase revenue, profit and business growth by collaboratively developing integrated strategies.•Analyze trends to identify growth opportunities for service lines.•Analyze internal data and external market awareness to align the leadership team to the long-term strategic vision.•Developed brand presence for Phelps Memorial Health Center, Phelps Medical Group, Holdrege Sun Theater & Events Venue and Bricks & Company by designing and implementing fully integrated marketing strategies.•Established brand style and guidelines to ensure a consistent brand voice and image that is easily recognizable by current and potential customers.•Developed a cross-functional team of directors, including marketing, business development, human resources, customer experience, guest services, and patient clinics, charged with carrying out the strategic vision of the executive team and board of directors through the development of tactics and departmental key performance indicators.•Collaborated on the development of comprehensive guides to improve candidate quality by evaluating both analytical and interpersonal attributes.•Designed and implemented strengths-based growth and development programs at every level of the organization.

Holdrege, Nebraska

•Organized and executed all internal and external special events.•Developed and managed annual marketing budget in excess of $500,000.•Devised marketing plans using digital strategies, print advertising, and word of mouth tactics.•Coordinated with creative team to generate dynamic marketing content and communication tools for promotional campaigns.•Developed metrics and measured success in alignment with the organizational strategic vision.•Created innovative strategies to drive customer engagement.•Boosted brand awareness across our service areas while managing internal and external marketing campaigns and programs.•Conducted market analysis and research to identify trends and growth opportunities.•Developed and presented marketing plans and reports to CEO and shareholders.•Deployed well-coordinated campaigns, events and public relations strategies to promote brand.•Continually maintained and improved the company’s reputation and positive image.•Launched successful digital marketing campaigns that achieved goals for increased website traffic.•Developed creative presentations to internal and external audiences.•Created and managed social media campaigns to increase brand engagement.•Executed comprehensive marketing plans that consistently achieved targets for increased revenue.•Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.•Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.•Mentored internal leadership on best practices and to ensure compliance of branding standards.•Established, initiated and optimized business development strategies based on company targets, market data, and budget factors.•Improved website visibility through development and implementation of SEO strategies.

Kearney, Nebraska

•Planned and organized on-the-water boat shows designed to bring the product to the customer.•Assessed success of all shows by analyzing engagement and sales from attendees.•Developed fully integrated marketing communications specific to boating audiences and aligned the marketing budget to capture a widespread market share.•Collaborated with vendors to create cooperative advertising strategies.•Developed the company’s brand promise of, “Creating family memories since 1956.”•Designed all marketing collateral including in-house signage and semi-annual product brochure.•Managed all website and social media content to achieve high levels of customer engagement.•Launched online store and increased sales through effective search engine marketing, including organic traffic and paid searches.

Master Of Arts (M.A.), Integrated Media Communications

Bachelor Of Science (B.S.), Business Administration

Bachelor Of Science (B.S.), Business, Management, Marketing, And Related Support Services

Double Majors in Marketing and Business Management

Education record