Lacilynn Helfrich Email & Phone Number

Philadelphia, Pennsylvania, United States

Philadelphia, Pennsylvania, United States

New York, New York

Coordinated high volume sample trafficking using LaunchMetrics for 10+ fashion brands across assorted categories.Monitored media sites daily to ensure all client placements were clipped and shared promptly. Compiled sample trafficking logs and media clips on a rolling basis to build 15+ client reports monthly. Organized and led end to end management of client giftings. Assisted with the planning and execution for 7 events, including runway shows and collection launches. Led the sample showroom team in increasing consistency in supply orders, improving client merchandising standards, and ensuring sample inventory accuracy.

Philadelphia, Pennsylvania

Assist with the day-to-day planning and execution of Philadelphia Magazine event partnerships by helping with the creation of promotional materials and signage, set-up, and registration.Drafted content including new venture pitches, media kits, post-event recaps, and photo albums in pre and post events stages.Curated and lead content creation from each event for Philadelphia Magazine Event’s social media channels.Research and initiate relationships with new vendors, partners, or venues to improve and expand brand scope.

New York, New York

Wrote the first data driven social media marketing policy to utilize in future content.Supervise 15+ Social Media Influencer campaigns on a monthly basis as the leader of the company’s first consistent influencer program.Schedule and execute daily marketing content, Instagram stories, and deliverables. Then, utilized metrics from efforts for assessment of ROI.Designed or retouched 20+ brand graphics for use in all social media outlets.Created cohesive brand imagery that could be leveraged across all social media channels to add value to the brand image, improve following and engagement, and increase traffic and sales.

Greater Philadelphia Area

Assist in management of social media channels- Instagram, Facebook, Twitter, Pinterest, email subscriptions and blog- increasing both followers and engagement with consistent marketing campaigns:Instagram: 1k to over 18.8k followersFacebook: 500+ to over 6k followersEmail: 300+ to over 4k subscriptionsTwitter: 50+to 1k followersPinterest: 50+ to over 3k followersCollaborate in creating a consistent content calendar and social media campaigns, including 3 with social media influencers that promoted and highlighted the release of Madalynne Intimates Fall 2017 collection.Gather assets, create tagged social marketing links (bit.ly) and track performance and engagement.Co-host Madalynne’s monthly ‘Bra-making Workshop’Analyze trends to recommend and develop exciting, consistent, and fun messages across all platforms.Overall, creating cohesive brand imagery that could be leveraged across all social media channels to add value to the brand image, improve following and engagement, and increase traffic and sales.