Marketing And Communications Specialist
Richmond, Va, Us
Managed the interactive website development and production of the EnergyFit campaign, an advertising campaign designed to increase Energy Conservation program enrollments.Launched and scaled the Dominion Green Power program, to include branding, dynamic eCommerce and field marketing enrollment mechanisms, resulting in over 12,000 enrollments in 2 years.SmartGrid Charlottesville – Marketing strategist with digital focus and execution, including mobile web cam and real time production of solar panels. Social Media Core Team Member, responsible for the launch, production, and oversight of Dominion’s official Facebook and Twitter. Media Relations representative in New Jersey for Hurricane Sandy mutual aid restoration.Official Blogger of E-Conserve, Dominion’s official Energy Conservation focused blog.Coordinated seasonal direct mail campaigns with a vendor oversight model of the Smart Cooling Rewards program, in excess of 200,000 combined pieces. Lead a team on a $140M RFP national vendor search. Program launch and development, regulatory approval, vendor management.