Laurie Clark

Laurie Clark Email and Phone Number

Strategic Sales & Marketing Executive ๐Ÿ”น Delivering Multi-Media Strategies & Innovation ๐Ÿ”น Increasing Brand Awareness ๐Ÿ”น Driving Consumer Engagement & Increased Sales @ OUTFRONT Media
Laurie Clark's Location
Atlanta Metropolitan Area, United States, United States
Laurie Clark's Contact Details
About Laurie Clark

Strategic Marketing Executive with a track record of producing innovative multimedia plans that deliver expanded brand awareness and elevated sales plans. Background in Fortune 100 corporations and agency environments enables powerful negotiating skills that deliver increased ROI through cross-disciplinary multimedia plans, cost-effective contracts, and strategic pricing. Relationship manager who builds partnerships with agencies to drive breakthrough plans that achieve budget and timeline goals, while generating maximum consumer engagement.

Laurie Clark's Current Company Details
OUTFRONT Media

Outfront Media

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Strategic Sales & Marketing Executive ๐Ÿ”น Delivering Multi-Media Strategies & Innovation ๐Ÿ”น Increasing Brand Awareness ๐Ÿ”น Driving Consumer Engagement & Increased Sales
Laurie Clark Work Experience Details
  • Outfront Media
    Senior Media Consultant - Account Executive
    Outfront Media 2023 - Present
    New York, New York, Us
    Cultivate and establish relationships to sell mobile, transit, digital, billboards and specialty media to professional services, CPG, legal, entertainment, real estate, political, retail, food and beverage, and other clients. Prospect for new business; cold calls both in person and on the phone. Present proposals and agreements to prospective and existing customers and partner with cross-functional teams to ensure timely content development and delivery of advertisements. Maintain Client Relationship Management (CRM) system to track and manage all sales activities and pipeline opportunities.
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  • Floor & Decor
    Senior Director Of Marketing
    Floor & Decor 2013 - 2022
    Atlanta, Georgia, Us
    Sr. Director of Marketing (2019-present) - Director of Marketing (2015-2019) - Regional Marketing Manager (2013-2015) Led major marketing initiatives for 150-store+ Specialty Retail Flooring Chain. Oversaw a team of five marketers and manage 5+ agencies. Steward annual budgets for marketing, including creative, research, market mix modeling, digital, social, search, television, radio, outdoor, direct mail, print, and mobile. Developed overall brand integrated marketing plans while serving as the media subject matter expert. Led team in the creation of strategic grand opening plans and in-store events. Served as advertising consultant for regional vice presidents, professional builder segment, and store managers.
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  • The Coca-Cola Company
    Senior Customer Connections Planning & Investment Manager
    The Coca-Cola Company Oct 2008 - May 2013
    Atlanta, Ga, Us
    Promoted twice during tenure. Oversaw iconic brands (Coca-Cola, Diet Coke, Sprite, Coke Zero, etc.) with a budget of $350M and directed strategic media planning for key customers teams (Walmart, Kroger, etc.) including Local Broadcast, Digital, Outdoor, In Store and print. Presented best-in-class Digital/Mobile/Social strategies to top tier customers. Managed agency relationship with Starcom Mediavest in New York for online, offline, and digital platforms.
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  • The Coca-Cola Company
    Strategic Media Manager
    The Coca-Cola Company May 2000 - Sep 2008
    Atlanta, Ga, Us
    Directed North America Strategic Media Planning including National and Local Broadcast, Digital, OOH and Print for Coca-Cola classic, Diet Coke, Sprite, Fanta, Vanilla Coke, Cherry Coke, Mello Yello, Full Throttle and POWERade totaling $300M. Worked directly with brand teams to ensure all media delivered brand strategy objectives. Launched and lead American Idol integration for brands and customer teams.-Media lead for key retail accounts including Walmart, 7-Eleven and BP.
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  • The Coca-Cola Company
    Regional Media Manager
    The Coca-Cola Company Jun 1997 - Jun 2000
    Atlanta, Ga, Us
    Developed local media plans for two of the top five bottlers in the US with overall responsibility of managing $80M. Served as media expert to region brand teams, fields sales and marketing teams and our bottlers. Managed agency relationship with Starcom MediaVest for both digital, local television, local radio and local outdoor. Led media strategies for local properties including Charlotte Hornets, Carolina Panthers and Carowinds.
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  • The Home Depot
    Media Manager
    The Home Depot Sep 1994 - May 1997
    Atlanta, Georgia, Us
    Directed Southern Division's Strategic Media Plans including newspapers, direct mail, magazines, and OOH totaling over $70M. Media lead for Expo Design Center and Export Division. Managed Media Associate
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  • Lowe'S Home Improvement
    Advertising Specialist (Media Planner/Buyer)
    Lowe'S Home Improvement Jan 1993 - Aug 1994
    Mooresville, Nc, Us
    Managed Strategic Media Planning and Buying for local television, local radio, newspapers, direct mail, magazines, and outdoor totaling over $30M. Liaison between Lowe's district managers and in-house agency.
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  • Mullen
    Media Planner/Buyer
    Mullen Nov 1989 - Mar 1993
    Boston, Los Angeles And New York, Us
    Led Strategic Media Planning, Buying and Promotions for national television, spot television, spot cable, magazines, local radio, newspaper, and OOH totaling over $30M. Clients included Wachovia Bank & Trust, McDonald's, Hanes, Biltmore Estate, Jefferson Pilot Life Insurance, Lees Carpets, CSX
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Laurie Clark Skills

Digital Marketing Advertising Strategy Social Media Marketing Strategic Communications Brand Management Brand Architecture Media Strategy Brand Development Online Advertising Marketing Communications Marketing Management Radio Word Of Mouth Marketing Partnership Marketing Online Marketing Sponsorship Marketing Research Market Planning Direct Mail Relationship Marketing Creative Solutions Broadcast Shopper Marketing Brand Awareness Content Strategy Consumer Marketing

Laurie Clark Education Details

  • Appalachian State University
    Appalachian State University
    Marketing

Frequently Asked Questions about Laurie Clark

What company does Laurie Clark work for?

Laurie Clark works for Outfront Media

What is Laurie Clark's role at the current company?

Laurie Clark's current role is Strategic Sales & Marketing Executive ๐Ÿ”น Delivering Multi-Media Strategies & Innovation ๐Ÿ”น Increasing Brand Awareness ๐Ÿ”น Driving Consumer Engagement & Increased Sales.

What is Laurie Clark's email address?

Laurie Clark's email address is la****@****obs.net

What is Laurie Clark's direct phone number?

Laurie Clark's direct phone number is +140447*****

What schools did Laurie Clark attend?

Laurie Clark attended Appalachian State University.

What are some of Laurie Clark's interests?

Laurie Clark has interest in Entertaining, Famliy, Traveling, Walking, Religion.

What skills is Laurie Clark known for?

Laurie Clark has skills like Digital Marketing, Advertising, Strategy, Social Media, Marketing, Strategic Communications, Brand Management, Brand Architecture, Media Strategy, Brand Development, Online Advertising, Marketing Communications.

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