La Consing Lopez Email & Phone Number

Hong Kong

Hong Kong SAR

Hong Kong SAR

• Creative directed and supervised all commercial initiatives key to commercial revenue, including all co-branded partnerships and content for multi-media platforms, Tatler-led activations, bespoke client campaigns, and.
• Responsible for business development to drive growth and expansion, involving client relationships across all advertising categories: fashion, luxury, travel, tech and finance.

Greater New York City Area

• PR and Communications
• Develop overall marketing and PR strategy for the Ivy Kirzhner brand and secondary lines. Manage overall PR budget.
• Generate relevant press coverage and exposure through strong relationships with editors, stylists, and social media influencers.
• Create and execute media, PR and marketing campaigns, in-store and related events, and key company initiatives for Ivy Kirzhner brands.
• Conceptualize and produce communication materials including press releases, media alerts, pitches, bios, etc.
• Create and update monthly press recaps and reporting. Purchase and manage company’s marketing assets, including product sample inventory.

New York City

- Assisted in establishing client’s brand identity, positioning, and brand codes through trend research and market analysis. - Develop and manage official websites.- Establishing and creating original content for client’s social media strategy. - Oversee execution of all marketing initiatives and production. Create budgets, teams, timelines, and artistic.

Manila, Philippines

- Styled and art directed the 2011 Spring/Summer Advertising Campaign, 2011 Holiday Advertising Campaign, and 2012 Spring/Summer Advertising Campaigns for Bench (benchtm.com)- Styled and art directed the advertising campaigns and fashion shows for Kashieca (kashieca.com)

• Conceptualized, produced, and edited the Style Guide fashion section.
• Styled and creative directed cover shoots, editorials, and advertorials.
• Represented magazine at global and regional press conferences, product launches, and fashion weeks in New York, Paris, Hong Kong, Singapore, Tokyo, and Manila.
• Contributed to the monthly sales quota as a consulting advertising executive with specific accounts in the luxury sector.
• Coordinated with sales and marketing department for advertising client requirements.
• Pitched and produced custom publications to new and existing clients to increase company revenue.

Manila, Philippines

• Styled the 2010, 2011, 2012, 2014 Holiday advertising campaigns, online marketing material, and brand catalogs.

Greater New York City Area

• Submitted competitive set analysis reports for women’s wear, menswear, and accessories to the SVP of Marketing & Women’s Merchandising.
• Created business proposals on new product categories and online customization programs for Ferragamo.com.
• Contributed to the development and research of the Wallis Annenberg Center for Performing Arts (WACPA) collaboration with Salvatore Ferragamo.
• Created copy and online product descriptions for Ferragamo’s online store and trunk show.
• Managed online stock inventory.

New York City

• Collaborated and assisted in the development of new collections, including the Uniqlo x Michael Bastian collaboration.
• Spearheaded inventory management initiatives and created a database of press and marketing contacts.
• Assisted in the planning of seasonal fashion week runway shows and provided backstage support.
• Coordinated with members of the press for collection “re-sees,” managed the PR sample closet, and facilitated editorial pull requests.
• Assisted in wholesale appointments with clients and buyers during market week.

Manila, Philippines

• Sourced, edited, and ordered menswear and young adults men and women.
• Attended tradeshows in the New York and Las Vegas including the ENK’s Fashion Coterie, Project, and Magic Project and Marketplace.
• Directed editorial content and styling for corporate publication, Index

Master Of Professional Studies, Global Fashion Management

FIT’s Master of Professional Studies (MPS) in Global Fashion Management prepares emerging fashion executives for top managerial positions.

Bachelor Of Arts (B.A.), Integrated Marketing Communications