Suzanna Lacroix Email & Phone Number

Grand Rapids, Mi

Coordinates opportunities for young adults with disabilities to gain skills in employment.

Managed all aspects of business from start-up through my transition back into a full-time corporate position returning to business full time in 2008 - Worked with Leelanau Fruit Company as consultant to address FDA issues on product labeling for cherry concentrate and related products during industry-wide government scrutiny- Art directed new photographic style for R.T. London-Norse furniture- Interpreted identity design for Consumers Credit Union, Grandville Endodontics, The Cerulean Group, A Healing Touch Theraputic Massage and others- Contract work: Steelcase Inc., Williams Group and Design Vox of Grand Rapids, MI; Taylor Marketing of Cadillac, MI

Planned, produced and promoted effective sales and marketing campaigns as part of the marketing communication team- Developed continued expertise in project management, writing, art direction, photography, design, and illustration for print, web and environmental graphic applications- Contributed to corporate identity standardization and branding in various channels of distribution- Designed and supervised production of packaging and point-of-purchase materials for retail marketsManaged development of the Idea at Work brand identity for ergonomic office products- Managed projects, led art direction, designed layouts, wrote copy, supervised pre-press and production of printed work and graphic installations - Designed showroom for Merchandise Mart, tradeshow graphics and van vehicle graphics and signageDesigned visuals, coordinated content and supported executive staff for bi-monthly presentations to the board of directorsRe-branded Idea at Work products for the hardware distribution marketWrote for the company newsletterDeveloped internal campaign to support company-wide technology initiative

Collaborated with executive management and marketing team to determine goals of marketing communications program saving company at least $15,300 the first year and growing each subsequent year by bringing my experience in-house.- Consulted in key business decisions such as management of a one million dollar marketing communication budget- Grew the Turnstone brand identity and its relationship to the parent company, Steelcase Inc. - Conceptualized print, web and promotional items to achieve business goals and insure brand consistency across mediumsManaged multiple long-term projects - Established time-lines, delivered against fast and critical product development time and budget objectives- Worked in close connection with agencies to produce collateral materials- Developed and enforced brand standards- Designed graphics such as Smart Design / Good Value brand promise - Wrote and edited marketing copy- Hired appropriate vendors for production and supervised proofing processes, press checks, and vendor payment, negotiating if appropriate- Collaborated with industrial design and marketing for NeoCon showroom Planned and executed distribution of marketing materials to dealer network- Went with sales to receive dealer feedback- Worked within the contract bid process to create specific proposal materials for sales staff- Was part of the original team to put Airstream road show together, bringing product to dealers, architects and designers throughout North AmericaSupervised interns to crop, tag, and manage use of over 10,000 photo and literature assets

Bs, Visual Communication

Activities and Societies: President, Students In Design, 1998 - 99

Education record

Activities and Societies: Journalism (Yearbook Editor-in-chief), National Honor Society, Skiing, Track, Drama, Choir