Lacy Willhite Email & Phone Number

-Location management through Yext platform to maintain consistency across listing sites.-Maintained email marketing initiatives in the Klaviyo platform by creating customer-facing email flows, A/B testing various messaging and subject lines to increase open rates, and launching SMS messaging.-Tracked analytics weekly for all email and SMS messaging as well as analytics for Google Ad campaigns.-Compiled records of all messaging sent to current customers, potential customers, and partners to help track updates.-Created and tracked results of review links sent to customers. Saw an increase in Google ratings and reviews since the launch of SMS review links.

Digital Marketing Responsibilities-Managed local business listings through GMB and across various citation websites. -Created review links and updated local website content through WordPress to increase our SEO rankings. -Assisted in the launch of a multi-state ad campaign and developed an email marketing campaign using Klaviyo to reach leads that were never captured. Event Planning Responsibilities-Responsible for coordinating internal and external events while working with outside vendors to book hotel rooms, shipping conference materials, and maintaining the event budget.

Dallas/Fort Worth Area

-Wrote the 2019 online media kit -Assisted with internal and external communications including edits to press releases, creating taglines, and editing articles for the internal newsletter. -Responsible for updating internal communication slideshows and writing team member highlights to be shared company-wide.

Dallas/Fort Worth Area

-Responsible for customer engagement on social media sites by scheduling daily posts, creating graphics and writing verbiage to be used across medias.

Austin, Tx

Austin, Tx

Austin, Texas Area

Austin, Texas Area

Oklahoma City, Oklahoma Area

-Assisted in the planning, development, and execution of various internal and external communications efforts, including internal training videos, direct mail, email, and social media marketing. -Facilitated copywriting and production of external newsletter informing customers of company offerings.-Assisted with website management and implementing SEO practices. -Collaborated with the marketing team to maintain budget and spending allocations.

Oklahoma City, Oklahoma Area

-Assisted in the planning, development, and execution of various internal and external communications efforts, including internal training videos, direct mail, email, and social media marketing. -Facilitated copywriting and production of external newsletter informing customers of company offerings.-Collaborated with the marketing team to maintain budget and spending allocations.

Oklahoma City, Oklahoma Area

-Responsible for creating and organizing the marketing plan.-Provided detailed timelines and communications briefs for company event/sponsorship opportunities. -Assisted with content edits across company media efforts.