Lacy Eck Email & Phone Number

Wichita, Ks, Us

Newton, Ks, Us

Serve as Vice President Sales/Marketing. Formulate and execute sales and marketing strategies for KNORK. Develop a broad range of marketing tactics including advertising, promotions, e-marketing, public relations and collateral. Research buying patterns, industry analysis, trends and competition in the flatware industry. Promote Knork with non traditional marketing - social media, restaurant marketing, food and wine event product donations and sponsorships.Manage the development and execution of paid media and collateral as part of the brand strategy across all markets, working in partnership with other team members.Work collaboratively with marketing team, internal business partners and analysts, and external partners to identify opportunities to attract new relationships, and grow existing ones.Set specific marketing goalsDesign and implement marketing strategies aligned with business targetsDevelop digital campaigns to increase web trafficAnalyze sales and marketing metricsForecast market trendsResearch market to identify new opportunitiesGenerate innovative ideas to promote our brand and our productsAddress advertising needsEnsure brand consistency through all marketing channelsUse customer feedback to ensure client satisfactionLiaise with internal teams and ensure brand consistencyEstablish a strong, long-term e-commerce presenceKnork has been featured on the Food Network’s hit show “Unwrapped”, The Big Idea with Donny Deutsch, and editorials in Fast Company, Daily Candy, The Washington Post, and The Chicago Tribune. And Rachael Ray enthusiastically touted Knork as “her new favorite kitchen gadget” on her talk show!!