Using organic growth campaigns to help WWBA hit seven figures, without paid media, in 14 months. 💪

Developed an advanced content marketing program for an online education brand centered around a video podcast and free online learning events that led to 200% growth year over year in revenue. Leveraged audience participation to elevate the brand audience to a “cult-like” following while also scaling the curriculum program down to be leaner and more profitable. The success of our organic strategies made us a unicorn among online education companies. While most spend almost 25-50% of their revenue on paid advertising, our organization had less than 5%. Oversight on production, post-production, asset creation, and delivery of The Make Your Mark podcast to meet scheduled deadlines and most importantly optin objectives. Originating ideas for new mission-centered projects. Evaluated budget and prioritized team resources to ensure we could maximize our efforts. Oversight sight of design and standard brand guidelines for use on all materials. Supervised Public Relations contractor to ensure highest performance of press releases, podcast guest selection and contributor guest appearances. Managed Copywriters, graphic designers, and video editors so they could fully own their roles and responsibility with measured data, metrics, and KPIs.