Lacy Baugher Email & Phone Number

• Responsible for internal management and execution of short and long-term social media marketing campaigns
• Clients included NBC, ABC Daytime, BBC America, USA Network and more
• Developed creative strategies and strategic promotional recommendations to support client objectives and increase consumer engagement across multiple online platforms
• Served as primary client contact for specific reporting and social media projects
• Managed social media efforts of analyst team, ensuring regular updates and timely content for all managed social media profiles
• Produced bi-weekly reporting for clients, documenting demographic, tonal, and topical shifts in online buzz

• Responsible for internal management and execution of short and long-term social media marketing campaigns
• Supervise a 4-6 member team while establishing weekly goals, communicating client objectives and ensuring that deadline are met
• Drafted detailed brand and marketing reports for client campaigns and specific properties
• Created, managed and maintained social media profiles for multiple high-profile Entertainment properties, driving traffic to official sites, encouraging user engagement and increasing follower counts
• Acted as a key client contact for all promotional and reporting efforts

• Researched and analyzed online consumer perception of client brands and products, including a variety of film, television and other entertainment-related clients, highlighting key trends within online discussion and.
• Drafted trend, messaging and reaction reports with full analytical charts
• Responsible for promotional and word-of-mouth messaging for several dozen entertainment properties
• Provided clients with daily feedback on digital marketing efforts and research requests

• Drafted and delivered over 3,000 promotional messages across social media platforms, online forums and blogs
• Collected data from various websites, blogs, and message boards to obtain consumer feedback regarding client's film and television projects
• Performed daily monitoring of a variety of online communities, blogs and social media platforms, providing clients with up-to-the minute reactions, potential leaks, news coverage or other information

• Managed workflow of direct mail program for both Medical Center Annual Fund and Lombardi Comprehensive Cancer Center in absence of Marketing Director, focusing on new donor acquisition, retention & stewardship
• Handled creation of copy, art approval, list coordination, data management and back-end production for a variety of solicitation mailings, themed donor appeals, newsletters and event invitations
• Coordinated and managed relationships with various off-site vendors for printing and art creation
• Processed incoming gifts and created donor acknowledgments, significantly lowering turnaround time and improving donor stewardship

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Ba, English