Lacy Ottenson Email & Phone Number

Greater New York City Area

Oceanside, California

-Manage all house accounts and majors including Zumiez, Tilly's, and Urban Outfitters-Seek out and develop new business through focused prospecting/cold calling, successfully pitching and presenting the brand to buyers on a consistent basis to expand the company's footprint in desired channels.-Travel the territory on a weekly basis visiting house accounts, taking inventory, showing new product, writing orders, and opening new doors-Drive sales through constant analysis of territory sales and identifying areas for growth and opportunity-Work with outside reps on account visits, sending out samples, order entry, making sure they have the latest information to sell -Clerical duties such as order entry, processing RA's, New Account set up, updating ATS-Review and analyze sell through reports to draw meaningful insight to create new strategies and identify new areas of opportunity

Oceanside, Ca

- Develop and implement unique sales strategies for key accounts including Microsoft, Kohl’s, Shopko, and Fry's, to help maximize continued growth and on-going stability- Manage an outside sales force responsible for over $5M in business - Actively and aggressively seek out new business through extensive internet research and creative social media networking - Successfully pitched and closed new accounts including MarMaxx (TJ Maxx), Nordstrom Rack, Microsoft, Kohl’s, In Motion and Barnes & Noble, resulting in an estimated $650K in new annual revenue- Contributed to an unprecedented 400% increase in sales that occurred during my first 6 months - Sold the most in an EOY off-price selling competition, earning a substantial monetary bonus- Lead complex pricing negotiations to yield the highest possible margin while accounting for any hidden costs that could affect our bottom line - Command the Ad and Accrual schedule for all accounts; track, approve, and update daily to ascertain effectiveness of each campaign and insure ads remain within approved budget- Adhere to an aggressive travel schedule meeting with leads and accounts up to 40% of the year- Work with the team to find SMU opportunities and follow the process to fruition, including working with design, development, sourcing, production, and pricing

Oceanside, Ca

- Manage all majors and Key Accounts resulting in consistent 20%+ growth in YOY comps - Identify and pursue new opportunities in the market- Develop seasonal strategies to maximize sales for each key account- Schedule, organize and conduct key account meetings seasonally to present key initiatives, develop a marketing plan, and present the line to establish the buy for the season- Negotiate terms, discounts, and dating seasonally- Monitor sell-through and other key sales metrics to ensure in-season success- Liaison with marketing and design to support key meetings, prepare appropriate materials, and prepare internal team to meet the seasonal needs of the customer- Provide accurate forecasting at the customer and style level- Work with the team to find SMU opportunities and follow the process to fruition, including working with design, development, sourcing, production, and pricing- Assist in all aspects of customer support including on-site visits, clinics, online education, etc- Provide detailed reporting on majors and product performance- Manage growth and door expansion responsibly within brand guidelines - Monthly/Quarterly visits to accounts within the territory, deliver feedback and reporting

Oceanside, Ca

-Responsible for the development and implementation of sales strategy and on-going sales management for the US/Canada territory, responsible for 540% growth first year.-Established/hired inside sales team of regional account managers and created sales support role-Worked closely with Marketing Team on all brand initiatives, product launches, and in store activations-Lead the inside sales team in day to day tasks including territory visits, daily reporting, trip schedules, tradeshow set ups, and new account mining-Manage growth and door expansion responsibly within brand guidelines -Monthly/Quarterly visits to accounts within the territory, deliver feedback and reporting-Responsible for product and sales forecasting-Created and maintained sales and marketing budgets

Santa Ana, Ca

- Write original and persuasive copy across all consumer touch points of the Lucky 13 brand including website, new media, advertising, public relations, and retail marketing.- Strategizing and updating all PR, digital media outreach, & social media communications of all types, including Facebook, Twitter, Instagram, YouTube, Vimeo, etc. - Manage Social Engagement, content and conversations across all social platforms and related forums.- Review analytics and reporting on a monthly basis for all social media properties. Assess how platforms are trending towards goal and draw meaningful insights and strategies from them. - Assist in writing, editing and proofing catalog copy.

Inside/Outside sales for CA, AZ, NV, UT- Drive Lucky 13's key account business to increase sales; achieve P&L goals for each account and report results to Lucky 13 management- Identify and pursue new opportunities in the market- Complete proper research and planning to establish new relationships, open new key accounts, and provide the proper support and service to prepare these accounts for success- Develop seasonal strategies to maximize sales for each key account- Schedule, organize and conduct key account meetings seasonally to present key initiatives, develop a marketing plan, and present the line to establish the buy for the season- Negotiate terms, discounts, and dating seasonally with specialty and key accounts- Monitor sell-through and other key sales metrics to ensure in-season success- Liaison with marketing and design to support key meetings, prepare appropriate materials, and prepare internal team to meet the seasonal needs of the customer- Provide accurate forecasting at the customer and style level- Work with the team to find SMU opportunities and follow the process to fruition, including working with design, development, sourcing, production, and pricing- Assist in all aspects of customer support including on-site visits, clinics, online education, etc- Provide detailed reporting on customer and product performance- Complete proper research and planning to establish new relationships, open new key accounts, and provide the proper support and service to prepare these accounts for success- Provide tradeshow support at MAGIC, Agenda, and Strategic Regional and National Shows

Rancho Cucamonga, Ca

Encinitas, Ca

Education record

Diploma