A passionate, customer-focused leader with over ten years of expertise in sales and integrated marketing experience, a history of building new territories, and establishing and cultivating relationships to secure business commitments. Excellent communicator with an aptitude for identifying critical drivers and structuring solutions to gain revenue.Currently engaged as a marketing and sales consultant for Bielau Oaks, a premier breeding facility specializing in raising and running Quarter Horses. Former account executive/healthcare sales rep and community relations manager for Kindred at Home and Parkview Manor Nursing & Rehabilitation. Skills Include Leadership and management, Content Creation, Market Research, Analytics & Search Engine Optimization, Critical Thinking, Creative Mindset, Social Media Management, Digital Tools and platforms, B2B B2C Marketing, Business and partnership Development, Salesforce, Adobe, and Office.
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Marketing DirectorBubela & Associates, Inc. Aug 2021 - Apr 2022Schulenburg, Texas, United States• Oversees promotion and advertising efforts to drive sales and build brand awareness. • Developing an overall marketing plan, approving campaigns and measuring the return on investment of various advertising methods. • Review current marketing trends and advertisements to determine the effectiveness of different styles and strategies.• Analyze sales numbers in comparison to the marketing budget in order to find the profit margin and which campaigns were most effective• Develop successful strategies and campaigns that attract new customers and keep current clients• Collaborate with other executives to make high-level decisions regarding the budget and the direction of the company• Create and maintain a successful brand and image that attracts customers to the product or service• Develop marketing strategies for new products or services that comply with current standards -
Account Executive/Healthcare Sales RepKindred At Home May 2016 - Jan 2018Schulenburg, TexasHired as a member of the marketing/sales team. Served as primary point of client contact for accounts. Led team meetings to discuss account status and campaign performance. Called on physicians, hospitals, skilled nursing facilities' management, discharge planners, and case managers within an assigned territory to promote our home-care services. Cultivated relationships with new and existing account to increase sales. Prepared business plans and maintained target lists. Prioritized accounts in accordance with the market sales plan. Streamlined account-related information and provided input on key customer opportunities, service line extensions and proposal or contract pricing. -
President And OwnerLola & Marie Dec 2012 - Mar 2015Developed strategic development and execution of multiple retail categories driving top line growth and exceeding gross margin expectations. Developed and oversaw all merchandise planning and buying for apparel, fashion jewelry, and gifts. Identified market trends and established key supplier relationships to strengthen and enhance product assortment. Evaluated business financial to optimize margins and sales growth to expand business.
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Community Relations ManagerParkview Manor Nursing & Rehabilitation Aug 2011 - Aug 2012Weimar, TexasResponsible for sales, marketing, customer relations, and events. Represented facility in the community directly and through media relations. Grew revenue and increased admissions by planning and executing marketing strategies. Built and strengthened relationships with new and existing accounts to drive revenue growth. Planned and executed promotional events.
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Administrative AssistantWindmill Ridge Enterprises Jan 2006 - Dec 2010
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Public Relations InternCox Radio Houston Mar 2003 - Aug 2004Houston, Texas Area
Lacy Banse Skills
Lacy Banse Education Details
Frequently Asked Questions about Lacy Banse
What is Lacy Banse's role at the current company?
Lacy Banse's current role is Marketing and Sales Professional.
What schools did Lacy Banse attend?
Lacy Banse attended Texas Tech University.
What are some of Lacy Banse's interests?
Lacy Banse has interest in Clothing, Cooking, Skiing, Yoga, Fitness, Running, Hunting, Fishing, Wine, Jewelry.
What skills is Lacy Banse known for?
Lacy Banse has skills like Public Relations, Media Relations, Press Releases, Event Planning, Crisis Communications, Social Media, Marketing Communications, Event Management, Strategic Communications, Public Speaking, Corporate Communications, Newsletters.
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