Lacy Steffens Email & Phone Number

Oakland, Ca, Us

San Francisco, California, Us

BRAVO is the Ballet Resource And Volunteer Organization - a group of more than 200 ballet enthusiasts whose services and support are vital to the on-going operation of San Francisco Ballet.As a board member, I'll be working alongside a dedicated team to guide BRAVO's direction and ensure that we're continuing to make a positive impact. With my background in marketing, I'm particularly excited to support BRAVO as the Liason to the Marketing team. If you're passionate about the arts, community engagement, or simply looking for ways to give back, I encourage you to check out BRAVO and get involved! There are plenty of opportunities to volunteer and support our efforts, and we'd love to have you join our community.

Dance Film SF is a nonprofit organization that brings dance to new audiences through the presentation and development of dance-based media. In addition to presenting the award-winning San Francisco Dance Film Festival, DFSF’s year-round activities include special screenings, panels, and filmmaking workshops.• Restructured and optimized Google Ad Grants campaigns to increase website traffic and awareness• Developed and implemented email marketing communications via MailChimp, including setup, audience segmentation, testing, launch, analysis, and optimization• Managed Front of House responsibilities for in-theater screening events, including box office/ticketing, merch sales, volunteer training • Participates in strategic operational planning and curating programming content

Oakland, California, Us

Mediasmith is a strategic planning partner that aligns business and marketing goals with consumer and target audience behaviors and develops an investment plan to help achieve those business goals through paid media. Awarded SF Big's Agency of the Year Award 2019• Led client service while creating data-driven strategies and overseeing multi-channel campaign planning, execution, measurement, and budgeting for 13 clients, producing plans for over 150 campaigns • Increased Tipalti’s local Direct, Organic & CPC Web Traffic by 77% during a local Radio & OOH campaign pulse• Innovated OOH planning processes utilizing visualization tools and a database of preferred units • Collaborated with cross-functional teams including Paid Search, Programmatic, Paid Social, and Analytics, as well as outside agency partners for measurement, market research, creative, and other specialist agencies • Managed a team of 5-8 direct reports, promoting an environment where opinions and ideas could be shared Created positive company culture by piloting a virtual mentorship program early in the pandemic, launching a company book club, and organizing in-person and virtual team gatherings • Client Roster Included: Salesforce, Pagerduty, Medallia, Plastiq, Loom, Twilio, Tipalti, Genesys, Attentive, Menlo Security, Kustomer, Bitly, Alliant International University

Oakland, California, Us

• Advised and Educated clients on audience research, messaging, brand positioning, and design best practices, as well as industry trends for brand awareness and direct response campaigns• Developed personalized campaign dashboards using a variety of tools such as Tableau, Excel, and Google Sheets to monitor and analyze essential metrics• Improved Salesforce’s Brand Consideration by +5.9 percentage points against business decision-makers with 95% confidence through paid media in 2019 while providing visibility across over 20+ brand and product teams• Developed and oversaw integrated campaign plans, including local market tests while giving direction on market selection, as well as national campaigns within the US, and International campaigns • Enabled various New Business pitches, from authoring RFP submissions to developing and presenting cross-channel solutions to prospective clients. • Managed effective allocation of resources to maximize campaign impact while staying within budget constraints• Utilized tools such as Simmons/MRI, Kantar/Vivvix, and others, to conduct comprehensive analyses, identifying target audience segments, competitive intelligence, and uncovering key market trends and opportunities• Maintained and grew key marketplace relationships, including senior-level media owner and technology platform contacts

Portland, Or, Us

R2C Group links strategy, creative and production with state-of-the-art audience targeting, dynamic media buying and advanced analytics to deliver on sales and branding goals simultaneously, without compromise. Our approach, called Transactional Brand Building, is proven to produce transformational growth for clients ranging from fast companies and category disruptors to established brands with traditional models.• Led Digital Media for 8 clients and over 40 campaigns, Directed the daily workflow of client campaigns, including proposal development, campaign activation, metrics evaluation, and budget reconciliations • Created and Presented proposals to potential clients and actively grow existing accounts, collaborating with Media Director and other team members• Designed and oversaw the execution of rigorous testing plans, including Custom Content Integrations, High Impact Sponsorships, Rich Media, Display, Social, Video, and Programmatic• Improved agency processes, Created best practices and case studies

Portland, Or, Us

• Created campaign recommendations, performance reports, and quarterly business reviews; Skilled in presenting Insights in a clear and concise manner• Trained junior staff and Delegated tasks to ensure efficiency under multiple competing deadlines

Portland, Or, Us

• Managed B2C and B2B clients including: NerdWallet, 23andMe, Total Gym, Riverbed, Microsoft Accelerate Your Business, Sungevity, etc.• Created and Implemented direct response and brand campaigns for B2B as well as B2C clients• Analyzed weekly reporting of campaign KPIs and implemented learnings into campaign optimizations

New York, New York, Us

2015 and 2014 Global B2B Ad Agency of the Year• Managed B2B accounts such as VMWare and Dell Software• Developed and maintained partnerships with publishers and other media partners to secure increased value for clients• Executed direct response campaigns through online channels, including content syndication, lead generation, webinars, and eMail marketing, as well as branding campaigns including display, print, and OOH• Planed and managed lead generation and awareness campaigns that met the client’s budgets and expectations within deadlines• Analyzed and presented weekly/monthly reporting of campaign KPI's, and overall status of campaign

New York, New York, Us

• Enabled media planners to execute and maintain media plans• Prepared and updated purchase orders, as well as Monitor client billing and resolve vendor billing discrepancies• Managed creative trafficking process; including creating and developing tags in third-party ad-serving software, DFA• Lead qualification

Guggenheim Productions Inc., was founded in 1953 by the acclaimed Documentary Filmmaker, Charles Guggenheim. While the company is still working in documentary film production, I spent my time as an intern working on their mission to preserve, restore and rerelease many of their older films. Included below are some of the tasks and projects that I had the privilege of working on:• Managed correspondence and film preservation grant applications for an orphaned film• Logged, transcribed, and organized film and elements and print materials for various projects• Restoration projects included: The Fisherman and His Soul/The Shadow and The Sea (1965)Company Website: http://www.gpifilms.com/

Philadelpia, Pa, Us

• Recommended, selected, and helped locate or obtain merchandise based on customer needs and desires• Placed special orders and called other stores to find desired items• Computed sales prices, total purchases and received and processed cash or credit payment with great accuracy• Trained new associates on cashwrap procedures• Assisted with grand opening of Emeryville store

• Managed Facebook and Twitter Accounts • Assisted with the planning and preparation of Special Events such as “Opera Ball 2012, A 90th Anniversary Celebration: Notte Di Splendore” and “Opera Ball 2013: The Garden of Good and Evil.” including Pre-Party and After-Party, among planning for other events• Managed volunteers during events• Updated Client and Volunteer databases with FileMaker software

Associate Of Arts (A.A.), French And Liberal Arts

Bachelor Of Arts (Ba), Communication And Media Studies