Lacy Steffens Email & Phone Number

Oakland, CA, US

San Francisco, California, US

BRAVO is the Ballet Resource And Volunteer Organization - a group of more than 200 ballet enthusiasts whose services and support are vital to the on-going operation of San Francisco Ballet.As a board member, I'll be working alongside a dedicated team to guide BRAVO's direction and ensure that we're continuing to make a positive impact. With my background.

• Dance Film SF is a nonprofit organization that brings dance to new audiences through the presentation and development of dance-based media. In addition to presenting the award-winning San Francisco Dance Film Festival.
• Restructured and optimized Google Ad Grants campaigns to increase website traffic and awareness
• Developed and implemented email marketing communications via MailChimp, including setup, audience segmentation, testing, launch, analysis, and optimization
• Managed Front of House responsibilities for in-theater screening events, including box office/ticketing, merch sales, volunteer training
• Participates in strategic operational planning and curating programming content

Oakland, California, US

• Mediasmith is a strategic planning partner that aligns business and marketing goals with consumer and target audience behaviors and develops an investment plan to help achieve those business goals through paid media..
• Led client service while creating data-driven strategies and overseeing multi-channel campaign planning, execution, measurement, and budgeting for 13 clients, producing plans for over 150 campaigns
• Increased Tipalti’s local Direct, Organic & CPC Web Traffic by 77% during a local Radio & OOH campaign pulse
• Innovated OOH planning processes utilizing visualization tools and a database of preferred units
• Collaborated with cross-functional teams including Paid Search, Programmatic, Paid Social, and Analytics, as well as outside agency partners for measurement, market research, creative, and other specialist agencies
• Managed a team of 5-8 direct reports, promoting an environment where opinions and ideas could be shared Created positive company culture by piloting a virtual mentorship program early in the pandemic, launching a.

Oakland, California, US

• Advised and Educated clients on audience research, messaging, brand positioning, and design best practices, as well as industry trends for brand awareness and direct response campaigns
• Developed personalized campaign dashboards using a variety of tools such as Tableau, Excel, and Google Sheets to monitor and analyze essential metrics
• Improved Salesforce’s Brand Consideration by +5.9 percentage points against business decision-makers with 95% confidence through paid media in 2019 while providing visibility across over 20+ brand and product teams
• Developed and oversaw integrated campaign plans, including local market tests while giving direction on market selection, as well as national campaigns within the US, and International campaigns
• Enabled various New Business pitches, from authoring RFP submissions to developing and presenting cross-channel solutions to prospective clients.
• Managed effective allocation of resources to maximize campaign impact while staying within budget constraints

Portland, OR, US

• R2C Group links strategy, creative and production with state-of-the-art audience targeting, dynamic media buying and advanced analytics to deliver on sales and branding goals simultaneously, without compromise. Our.
• Led Digital Media for 8 clients and over 40 campaigns, Directed the daily workflow of client campaigns, including proposal development, campaign activation, metrics evaluation, and budget reconciliations
• Created and Presented proposals to potential clients and actively grow existing accounts, collaborating with Media Director and other team members
• Designed and oversaw the execution of rigorous testing plans, including Custom Content Integrations, High Impact Sponsorships, Rich Media, Display, Social, Video, and Programmatic
• Improved agency processes, Created best practices and case studies

Portland, OR, US

• Created campaign recommendations, performance reports, and quarterly business reviews; Skilled in presenting Insights in a clear and concise manner
• Trained junior staff and Delegated tasks to ensure efficiency under multiple competing deadlines

Portland, OR, US

• Managed B2C and B2B clients including: NerdWallet, 23andMe, Total Gym, Riverbed, Microsoft Accelerate Your Business, Sungevity, etc.
• Created and Implemented direct response and brand campaigns for B2B as well as B2C clients
• Analyzed weekly reporting of campaign KPIs and implemented learnings into campaign optimizations

New York, New York, US

• 2015 and 2014 Global B2B Ad Agency of the Year
• Managed B2B accounts such as VMWare and Dell Software
• Developed and maintained partnerships with publishers and other media partners to secure increased value for clients
• Executed direct response campaigns through online channels, including content syndication, lead generation, webinars, and eMail marketing, as well as branding campaigns including display, print, and OOH
• Planed and managed lead generation and awareness campaigns that met the client’s budgets and expectations within deadlines
• Analyzed and presented weekly/monthly reporting of campaign KPI's, and overall status of campaign

New York, New York, US

• Enabled media planners to execute and maintain media plans
• Prepared and updated purchase orders, as well as Monitor client billing and resolve vendor billing discrepancies
• Managed creative trafficking process; including creating and developing tags in third-party ad-serving software, DFA
• Lead qualification

• Guggenheim Productions Inc., was founded in 1953 by the acclaimed Documentary Filmmaker, Charles Guggenheim. While the company is still working in documentary film production, I spent my time as an intern working on.
• Managed correspondence and film preservation grant applications for an orphaned film
• Logged, transcribed, and organized film and elements and print materials for various projects
• Restoration projects included: The Fisherman and His Soul/The Shadow and The Sea (1965)Company Website: http://www.gpifilms.com/

Philadelpia, PA, US

• Recommended, selected, and helped locate or obtain merchandise based on customer needs and desires
• Placed special orders and called other stores to find desired items
• Computed sales prices, total purchases and received and processed cash or credit payment with great accuracy
• Trained new associates on cashwrap procedures
• Assisted with grand opening of Emeryville store

• Managed Facebook and Twitter Accounts
• Assisted with the planning and preparation of Special Events such as “Opera Ball 2012, A 90th Anniversary Celebration: Notte Di Splendore” and “Opera Ball 2013: The Garden of Good and Evil.” including Pre-Party and.
• Managed volunteers during events
• Updated Client and Volunteer databases with FileMaker software

Associate Of Arts (A.A.), French And Liberal Arts

Bachelor Of Arts (Ba), Communication And Media Studies