Lacy Larson Email & Phone Number

St Paul, Minnesota, Us

St Paul, Minnesota, Us

Assist and guide the Capitol Lien team with marketing, advertising, brand, Public Relations, communications, website SEO, website accessibility, and other projects as they occur.

Create and build online brand identity through website, social, and email marketing tactics. Development and execution of content strategy, manage online presence, grow an online community, and track engagement and growth of that community ongoing. Establish a brand that aligns with STOP! Children's Cancer of Palm Beach County's wider goals of increasing awareness and community engagement while continuing to grow the endowments to UF Health Shands Children's Hospital, Nicklaus Children's Health Care Foundation, and Nicklaus Children's Hospital.

The Right Pillow was created with the intention of revolutionizing sleep essentials. It is imperative to our health and the health of our planet that we change the way we consume, so we thought why not improve sleep and overall health at the same time? Sustainable practices, organic materials, and a minimal eco-footprint are what make up the strong environmental foundation of The Right Pillow. Hypoallergenic, dust-mite resistant, and allergen-free are what make up the health foundation of The Right Pillow. Combining those key components allowed us to create the most amazing pillow products for the health and environmentally conscientious consumer. Visit www.therightpillow.com for more information. Follow The Right Pillow on Instagram and Facebook at @TheRightPillow for important insights, sleep tips and fun!

West Palm Beach, Florida, Us

Solely responsible for a comprehensive vision and brand strategy, marketing plan, and execution of goals focusing on budget, targets, and timelines to achieve a proven return. Handle all customer-facing communications and customer experience. Oversee all air service development and airline relations.Manage social media platforms, inbound marketing tactics, airport website content and development, contesting and database development, negotiation of all advertising buys including TV, print, industry publications, digital media, social, co-op strategies, and airline partnership advertising.Additional Responsibilities:Public Information Officer managing all communication with media and community stakeholders.Public Relations contact for all earned media inclusions.Traveler Experience manager for all inbound comments, complaints, and experiences while at PBI.Art in the Airport program manager handling multi-million dollar permanent and rotating collections.

West Palm Beach, Fl, Us

Accountable for revenue, expenses, hiring and training digital sales talent, development of integrated sellers and managers and hitting double digit revenue goals YOY.Completed 2014 achieving 20% YOY revenue growth.Responsible for all digital business at WPTV: Directly managed digital sales team of 6, revenue, budgets, projects, marketing strategies both internal and client facing, advertising campaign development and client training seminars.Strengthened performance of 13+ traditional media sellers using workshops, bi-weekly training, seminars and 1-1 leadership meetings focused on sales development and digital knowledge. Improved relationships with local and regional advertising agencies by creating and rolling out the company’s first Scripps Digital White Label program, increasing agencies tools offered to their clients.Championed the roll out of the Scripps Sales Process and became the local liaison with corporate for ongoing training, development and support for sales and management.

Exceeded digital revenue goals by 12% in 2011 and 52% YOY.Hired, trained, and directly managed 12 sellers and 2 operational support team members.Performed budgeting, P&L, projections reports and negotiated vendor contracts for digital line of revenue.

Managed digital revenue for 45 sellers in 7 markets through training, building sales and marketing collateral and campaigns and sales call participation.Led and directly managed digital sales teams in 7 markets, achieving revenue goals consistently and operating parallel with legacy TV station goals.

Increased digital revenue through multi-product advertising campaigns.Strengthened and developed TV account executives with digital training, mentoring and team sales initiatives focused around digital advertising campaigns.

Milwaukee, Wisconsin, Us

Pioneered local and national accounts from the ground up, ranking in the top 5 sales people out of 50+ in both new and overall sales in 2007. Played integral role in the development and implementation of the company wide training processes.