Lacy Larson

Lacy Larson Email and Phone Number

I love marketing, communications, public relations, relationship development, organic living, and all things women-powered. @ Capitol Lien
Lacy Larson's Location
Palm Beach Gardens, Florida, United States, United States
Lacy Larson's Contact Details

Lacy Larson personal email

n/a
About Lacy Larson

A well-rounded high-achiever with demonstrated success working in sales, management, leadership, marketing, advertising, public relations, and crisis communications. Highly skilled in digital strategy, market planning, sales, advertising, media buying, strategy development, leadership, and management. Specialized in social media, digital platforms, email, inbound marketing, e-commerce, database development and management, advertising, and building and executing KPI and ROI-based marketing and advertising plans. Trained in communications, both public relations and crisis communications, including media interviews, press releases, earned media, and crisis response.

Lacy Larson's Current Company Details
Capitol Lien

Capitol Lien

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I love marketing, communications, public relations, relationship development, organic living, and all things women-powered.
Lacy Larson Work Experience Details
  • Capitol Lien
    Vice President Of Business Development
    Capitol Lien Nov 2022 - Present
    St Paul, Minnesota, Us
  • Capitol Lien
    Marketing Communication Consultant
    Capitol Lien May 2022 - Nov 2022
    St Paul, Minnesota, Us
    Assist and guide the Capitol Lien team with marketing, advertising, brand, Public Relations, communications, website SEO, website accessibility, and other projects as they occur.
  • Stop! Children'S Cancer Of Palm Beach County
    Digital Content Manager
    Stop! Children'S Cancer Of Palm Beach County Nov 2019 - Present
    Create and build online brand identity through website, social, and email marketing tactics. Development and execution of content strategy, manage online presence, grow an online community, and track engagement and growth of that community ongoing. Establish a brand that aligns with STOP! Children's Cancer of Palm Beach County's wider goals of increasing awareness and community engagement while continuing to grow the endowments to UF Health Shands Children's Hospital, Nicklaus Children's Health Care Foundation, and Nicklaus Children's Hospital.
  • The Right Pillow
    Co Founder
    The Right Pillow May 2014 - Present
    The Right Pillow was created with the intention of revolutionizing sleep essentials. It is imperative to our health and the health of our planet that we change the way we consume, so we thought why not improve sleep and overall health at the same time? Sustainable practices, organic materials, and a minimal eco-footprint are what make up the strong environmental foundation of The Right Pillow. Hypoallergenic, dust-mite resistant, and allergen-free are what make up the health foundation of The Right Pillow. Combining those key components allowed us to create the most amazing pillow products for the health and environmentally conscientious consumer. Visit www.therightpillow.com for more information. Follow The Right Pillow on Instagram and Facebook at @TheRightPillow for important insights, sleep tips and fun!
  • Palm Beach International Airport (Pbi)
    Director Of Marketing, Communications, And Air Service Development
    Palm Beach International Airport (Pbi) Feb 2015 - Nov 2022
    West Palm Beach, Florida, Us
    Solely responsible for a comprehensive vision and brand strategy, marketing plan, and execution of goals focusing on budget, targets, and timelines to achieve a proven return. Handle all customer-facing communications and customer experience. Oversee all air service development and airline relations.Manage social media platforms, inbound marketing tactics, airport website content and development, contesting and database development, negotiation of all advertising buys including TV, print, industry publications, digital media, social, co-op strategies, and airline partnership advertising.Additional Responsibilities:Public Information Officer managing all communication with media and community stakeholders.Public Relations contact for all earned media inclusions.Traveler Experience manager for all inbound comments, complaints, and experiences while at PBI.Art in the Airport program manager handling multi-million dollar permanent and rotating collections.
  • Wptv Newschannel 5/ E.W. Scripps
    Digital Sales Manager
    Wptv Newschannel 5/ E.W. Scripps Apr 2013 - Feb 2015
    West Palm Beach, Fl, Us
    Accountable for revenue, expenses, hiring and training digital sales talent, development of integrated sellers and managers and hitting double digit revenue goals YOY.Completed 2014 achieving 20% YOY revenue growth.Responsible for all digital business at WPTV: Directly managed digital sales team of 6, revenue, budgets, projects, marketing strategies both internal and client facing, advertising campaign development and client training seminars.Strengthened performance of 13+ traditional media sellers using workshops, bi-weekly training, seminars and 1-1 leadership meetings focused on sales development and digital knowledge. Improved relationships with local and regional advertising agencies by creating and rolling out the company’s first Scripps Digital White Label program, increasing agencies tools offered to their clients.Championed the roll out of the Scripps Sales Process and became the local liaison with corporate for ongoing training, development and support for sales and management.
  • Cordillera Interactive (Kvoa Tv)
    Digital Sales Director
    Cordillera Interactive (Kvoa Tv) Feb 2011 - Aug 2012
    Exceeded digital revenue goals by 12% in 2011 and 52% YOY.Hired, trained, and directly managed 12 sellers and 2 operational support team members.Performed budgeting, P&L, projections reports and negotiated vendor contracts for digital line of revenue.
  • Cordillera Interactive
    Multimarket Digital Sales Director- Montana Group
    Cordillera Interactive Apr 2010 - Feb 2011
    Managed digital revenue for 45 sellers in 7 markets through training, building sales and marketing collateral and campaigns and sales call participation.Led and directly managed digital sales teams in 7 markets, achieving revenue goals consistently and operating parallel with legacy TV station goals.
  • Cordillera Interactive (Kbzk Tv)
    Interactive Sales Manager
    Cordillera Interactive (Kbzk Tv) Sep 2008 - Dec 2010
    Increased digital revenue through multi-product advertising campaigns.Strengthened and developed TV account executives with digital training, mentoring and team sales initiatives focused around digital advertising campaigns.
  • Circa
    Business Development Specialist
    Circa Jun 2006 - Apr 2008
    Milwaukee, Wisconsin, Us
    Pioneered local and national accounts from the ground up, ranking in the top 5 sales people out of 50+ in both new and overall sales in 2007. Played integral role in the development and implementation of the company wide training processes.

Lacy Larson Skills

Digital Marketing Online Advertising Marketing Mobile Marketing Social Media Marketing Leadership Team Leadership Digital Strategy Sem Advertising Sales Online Marketing Interactive Marketing Mobile Advertising Advertising Sales Marketing Strategy Interactive Advertising Sales Management Interactive Media Social Media Media Buying Email Marketing Business Development Strategy New Media Digital Media Management Mobile Devices Internet Marketing Search Advertising Web Marketing Ppc Lead Generation Media Planning Integrated Marketing Database Marketing Brand Advertising Daily Deals Online Campaign Management Online News Sales And Marketing Leadership Recruitment Advertising Online Brand Building Mentoring Budget Process Training Sales Leadership Training Search Engine Marketing Public Relations Facebook

Lacy Larson Education Details

  • University Of Wisconsin-River Falls
    University Of Wisconsin-River Falls
    Horticulture

Frequently Asked Questions about Lacy Larson

What company does Lacy Larson work for?

Lacy Larson works for Capitol Lien

What is Lacy Larson's role at the current company?

Lacy Larson's current role is I love marketing, communications, public relations, relationship development, organic living, and all things women-powered..

What is Lacy Larson's email address?

Lacy Larson's email address is ll****@****bia.org

What schools did Lacy Larson attend?

Lacy Larson attended University Of Wisconsin-River Falls.

What skills is Lacy Larson known for?

Lacy Larson has skills like Digital Marketing, Online Advertising, Marketing, Mobile Marketing, Social Media Marketing, Leadership, Team Leadership, Digital Strategy, Sem, Advertising, Sales, Online Marketing.

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