Lacy Lusk Email & Phone Number

Washington, DC, US

Alexandria, Virginia, United States

• Write exclusive content designed to support the professional growth and success of emerging professionals and HR practitioners.
• Enhance SHRM's membership value proposition by delivering content that is not only premium and engaging but also addresses the evolving needs of our diverse membership base.

Alexandria, VA

• Received a new title to reflect my multifaceted contributions and expertise and further amplify my impact at SHRM, the world's largest HR association. Joined the company's new Brand and Marketing division.
• Continued to publish 12-14 newsletters per week and 1-4 breaking news alerts per week on issues that impact U.S. and global workforces. Newsletter engagement drove $10 million in attributable annual membership revenue.
• Monitored performance of newsletters and alerts to improve the overall publishing strategy. Conducted A/B testing and report on the performance levels of articles.

Alexandria, VA

• Provided high-value resources to SHRM's membership through the creation of e-newsletters on a range of core competencies.
• Managed the HR Daily e-newsletter, which goes to more than 560,000 subscribers (33 percent growth over a six-year period). HR Daily won an Award of Excellence in 2018 from APEX in the newsletter category and received a.
• Managed five weekly e-newsletters (HR Week, HR Technology, Talent, Compensation & Benefits, and Workplace Compliance), two twice-monthly e-newsletters (California HR and SHRM Certification) and three monthlies (Global.
• Helped implement digital imperatives by managing the timely distribution of editorial coverage of news, trends, features and events, as well as all conference coverage.

• Have covered the big league franchise’s farm system since the team moved to Washington before the 2005 season.
• Deliver a report every month to the industry’s leading publication on minor league baseball. Have featured the homegrown stars who led Washington to the World Series title in 2019 and their top prospects currently in.
• Have written Top 20 prospects list and answered online questions on the Class A Carolina League and short-season Northwest League, contacting managers from each team as well as scouts who cover the leagues.

Co-wrote with fellow sports writer David Driver. This book is a look at the past, present, and future of baseball in Virginia, a state that has produced five Hall of Famers and several World Series stars.

Washington D.C. Metro Area

• Part of a sports staff at the Post that was named in 2014 in the Top 10 in the nation in the largest circulation group in Website, Daily Sections and Sunday Sections by the Associated Press Sports Editors.
• Had access to the Post Sports Twitter and Facebook accounts. Used Chartbeat and Social Flow metrics to help determine placement of 25-50 articles per night. Edited blogs and update Web pages for staff that won General.
• Continued to edit on a part-time basis on weekends through March 2018.
• Participated in a panel of Post staffers who have been to all 30 Major League Baseball stadiums for a special project in July 2017.

• Moved into a high-metabolism management role, presenting story ideas and supervising a team of 10 reporters who cover more than 200 high schools and every varsity sport.
• One of two editors updating allmetsports.com, which won a 2014 MaxPreps High School Sports Digital Media Award for the Post’s online presence in covering “a diverse cross-section of schools from Maryland, Virginia and.
• Helped AllMetSports Facebook and Twitter followings grow by more than 50 percent.

Washington, DC

• Known for being calm under pressure, leading to promotion to a management position.
• As slot editor, accountable for final review before stories went to press.
• Published weekly e-newsletters off Washington Redskins football games.
• Wrote weekly articles on minor leaguers in the Washington Nationals farm system and covered college lacrosse.

Washington D.C. Metro Area

• Worked with reporters under strict deadlines in putting out an award-winning section.
• Served as a slot editor, making final decisions on wording and display type.

Washington DC-Baltimore Area

• Edited features and charts for monthly magazine on golf in the Washington, D.C. area. In addition to line editing, helped with design and layout issues and the flow of the articles.

Washington D.C. Metro Area

• Covered Potomac Cannons/Nationals baseball and high school sports.
• Honored by Virginia Press Association for coverage of the accidental shooting of football player James Parker and for a series on the recruitment of football star Ahmad Brooks.

Raleigh-Durham, North Carolina Area

• Oversaw a team of 15 writers from across the nation to bring insightful stories on minor league baseball to a magazine specializing in the player development side of the game.
• Received honorable mention in the “Best American Sports Writing” book series in 2001 for a daily online diary at baseballamerica.com on a bus trip with a minor league team.

Charlottesville, Virginia Area

• Led high schools coverage for the 1995-96 academic year. Recruited free-lancers.
• Was promoted to cover the University of Virginia men’s basketball, men’s and women’s soccer and baseball beats.
• Wrote, edited, paginated, marketed and compiled announcements.