Lacy Marrujo Email and Phone Number
Lacy Marrujo work email
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Lacy Marrujo personal email
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There’s much to be said for climbing the ranks at a single organization in a changing industry. If you work hard and prove yourself (which I did), growth opportunities will follow (and they did.) As I progressed from executive assistant to executive leader, I learned to manage and motivate employees by working alongside those who do the heavy lifting. When morale is high, everyone wins.I manage relationships, not people. Resources reflect their leadership and when clients trust our word as much as our ability, they’re willing to test our ideas. Some work and some don’t, but by demonstrating our commitment to advance the industry and not just adapt to it, our value proposition becomes clear. When the drive to innovate is shared and embraced, great things happen—and everyone wins. Among my strengths and accomplishments: CLIENT SERVICE & PRODUCTIVITY – Improved the client experience and employee productivity by collaboratively building a portal, giving clients on-demand and self-serve access to review campaign performance and make real-time adjustments.IMPROVED DATA CAPTURE – Optimized returning customer flow to increase contact rates with lenders to consumers, a feature that was adopted by partnered affiliates.PROFITABLE FEEDBACK – Devised an anonymous feedback system to distinguish customer lead quality sold directly to clients—a system that enabled real-time feedback for faster analysis and verifiable data to support price-points. INTEGRITY & COMPLIANCE – Enforced compliance and ethical operations policies to become the only fintech provider to pass a Consumer Financial Protection Bureau audit without a single violation or fine—and earn additional client trust, respect, and reputation.
American First Finance
View- Website:
- myaff.us/Yesville
- Employees:
- 351
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Senior Marketing StrategistAmerican First FinanceKirkland, Wa, Us -
Senior Growth Marketing StrategistAmerican First Finance Jan 2022 - PresentCoppell, Texas, Us -
Vp, Business SupportIt Media Solutions Apr 2019 - Jan 2022Santa Monica, California, Us -
Vice President, Lender Account ManagementAcquire Interactive, Llc Jun 2017 - Mar 2019Las Vegas, Nv, UsPart of a four-member executive team that collectively oversees operations, sales forecasting, marketing strategy, business development, revenue to-plan, project management, and prioritization. ♦ Remotely manage a client portfolio of 70 lenders, establish and maintain strategic multilevel relationships, and appropriately expand services and contracts♦ Ideate opportunities for business growth and systems evolution♦ Cross-functionally develop and execute strategic roadmaps for new products and services across platforms♦ Regularly assess data tracking, analysis, and reporting processes -
Director Of Account Management (Partnerweekly, A Sellingsource Company)Acquire Interactive, Llc Jan 2017 - Jun 2017Las Vegas, Nv, UsA change in company leadership just five months into new Director role precipitated a second promotion with additional executive and strategic leadership responsibilities. In 2018, PartnerWeekly and its parent company, SellingSource, were respectively re-branded as Acquire Interactive and Speedwell Holdings. -
Account Manager & Production Manager (Partnerweekly, Sellingsource Company)Acquire Interactive, Llc Aug 2009 - Jan 2017Las Vegas, Nv, UsUpon promotion to Account Manager in May 2014, concurrently fulfilled prior production management responsibilities and newly-tasked with maintaining a sales plan, proposing solutions and growth opportunities for 10 top-performing B2B client accounts, and delivering client and trade show presentations. FIRST-TO-MARKET FEATURES & MARKETING LAUNCHES♦ Money Mutual, an internal brand with a dedicated website, call center, TV and direct mail campaigns, and PPC strategy to drive traffic separate from affiliates♦ Hot transfer program to match consumers with lenders ♦ Algorithm and segmentation system for grouping consumers based on lead quality♦ Fraud-learning system to block leads based on appearance frequency ♦ Blocking system to reduce duplication between incoming internal and affiliate leads PROCESS IMPROVEMENTS♦ Operational and management systems to track KPIs and ensure timely completion of 50 to 100+ weekly customer change requests♦ A business solution to distinguish internal and affiliate traffic for better performance reporting and average lead-price stability♦ Simplified campaign billing and bidding to reduce system load and processing times ♦ Shifted from time-consuming research of faulty lead reports to streamlining credits for improved customer feedback and loyalty -
Production Coordinator (Partnerweekly, A Sellingsource Company)Acquire Interactive, Llc Sep 2007 - Aug 2009Las Vegas, Nv, UsACCOUNTABILITIES♦ Online lead generation for 70+ B2B clients♦ Daily management of a 30+ client portfolio and 300+ daily campaigns♦ Client campaign revisions, KPI tracking, and daily and ad hoc reporting ♦ Development of new client system functionality and reporting -
Marketing Cordinator (Sellingsource, Llc)Acquire Interactive, Llc Aug 2006 - Sep 2007Las Vegas, Nv, UsACCOUNTABILITIES♦ Content management for 30+ network sites♦ A|B direct mail testing and copy writing♦ Data generation, analysis, reporting, and recommendations♦ Vendor management -
Executive Assistant (Sellingsource, Llc)Acquire Interactive, Llc May 2005 - Aug 2006Las Vegas, Nv, UsACCOUNTABILITIES♦ Executive schedules, corporate travel, meeting notes, and filing systems♦ Management of administrative personnel and office reception♦ Contract, budget, and vendor management♦ Event and trade show management -
Executive Assistant (Emb Management, An Associa Company)Associa Jan 2002 - May 2004Dallas, Texas, Us
Lacy Marrujo Skills
Lacy Marrujo Education Details
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City University Of SeattleBusiness Administration And Management -
Bellevue CollegeBusiness Administration
Frequently Asked Questions about Lacy Marrujo
What company does Lacy Marrujo work for?
Lacy Marrujo works for American First Finance
What is Lacy Marrujo's role at the current company?
Lacy Marrujo's current role is Senior Marketing Strategist.
What is Lacy Marrujo's email address?
Lacy Marrujo's email address is la****@****ail.com
What schools did Lacy Marrujo attend?
Lacy Marrujo attended City University Of Seattle, Bellevue College.
What skills is Lacy Marrujo known for?
Lacy Marrujo has skills like Online Marketing, Seo, Leadership, Management, Marketing, Advertising, Marketing Strategy, Copywriting, Competitive Analysis, Creative Direction, Sales, Team Building.
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