Lacy Marrujo

Lacy Marrujo Email and Phone Number

Senior Marketing Strategist @ American First Finance
Kirkland, WA, US
Lacy Marrujo's Location
Langley, Washington, United States, United States
Lacy Marrujo's Contact Details

Lacy Marrujo personal email

About Lacy Marrujo

There’s much to be said for climbing the ranks at a single organization in a changing industry. If you work hard and prove yourself (which I did), growth opportunities will follow (and they did.) As I progressed from executive assistant to executive leader, I learned to manage and motivate employees by working alongside those who do the heavy lifting. When morale is high, everyone wins.I manage relationships, not people. Resources reflect their leadership and when clients trust our word as much as our ability, they’re willing to test our ideas. Some work and some don’t, but by demonstrating our commitment to advance the industry and not just adapt to it, our value proposition becomes clear. When the drive to innovate is shared and embraced, great things happen—and everyone wins. Among my strengths and accomplishments: CLIENT SERVICE & PRODUCTIVITY – Improved the client experience and employee productivity by collaboratively building a portal, giving clients on-demand and self-serve access to review campaign performance and make real-time adjustments.IMPROVED DATA CAPTURE – Optimized returning customer flow to increase contact rates with lenders to consumers, a feature that was adopted by partnered affiliates.PROFITABLE FEEDBACK – Devised an anonymous feedback system to distinguish customer lead quality sold directly to clients—a system that enabled real-time feedback for faster analysis and verifiable data to support price-points. INTEGRITY & COMPLIANCE – Enforced compliance and ethical operations policies to become the only fintech provider to pass a Consumer Financial Protection Bureau audit without a single violation or fine—and earn additional client trust, respect, and reputation.

Lacy Marrujo's Current Company Details
American First Finance

American First Finance

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Senior Marketing Strategist
Kirkland, WA, US
Employees:
351
Lacy Marrujo Work Experience Details
  • American First Finance
    Senior Marketing Strategist
    American First Finance
    Kirkland, Wa, Us
  • American First Finance
    Senior Growth Marketing Strategist
    American First Finance Jan 2022 - Present
    Coppell, Texas, Us
  • It Media Solutions
    Vp, Business Support
    It Media Solutions Apr 2019 - Jan 2022
    Santa Monica, California, Us
  • Acquire Interactive, Llc
    Vice President, Lender Account Management
    Acquire Interactive, Llc Jun 2017 - Mar 2019
    Las Vegas, Nv, Us
    Part of a four-member executive team that collectively oversees operations, sales forecasting, marketing strategy, business development, revenue to-plan, project management, and prioritization. ♦ Remotely manage a client portfolio of 70 lenders, establish and maintain strategic multilevel relationships, and appropriately expand services and contracts♦ Ideate opportunities for business growth and systems evolution♦ Cross-functionally develop and execute strategic roadmaps for new products and services across platforms♦ Regularly assess data tracking, analysis, and reporting processes
  • Acquire Interactive, Llc
    Director Of Account Management (Partnerweekly, A Sellingsource Company)
    Acquire Interactive, Llc Jan 2017 - Jun 2017
    Las Vegas, Nv, Us
    A change in company leadership just five months into new Director role precipitated a second promotion with additional executive and strategic leadership responsibilities. In 2018, PartnerWeekly and its parent company, SellingSource, were respectively re-branded as Acquire Interactive and Speedwell Holdings.
  • Acquire Interactive, Llc
    Account Manager & Production Manager (Partnerweekly, Sellingsource Company)
    Acquire Interactive, Llc Aug 2009 - Jan 2017
    Las Vegas, Nv, Us
    Upon promotion to Account Manager in May 2014, concurrently fulfilled prior production management responsibilities and newly-tasked with maintaining a sales plan, proposing solutions and growth opportunities for 10 top-performing B2B client accounts, and delivering client and trade show presentations. FIRST-TO-MARKET FEATURES & MARKETING LAUNCHES♦ Money Mutual, an internal brand with a dedicated website, call center, TV and direct mail campaigns, and PPC strategy to drive traffic separate from affiliates♦ Hot transfer program to match consumers with lenders ♦ Algorithm and segmentation system for grouping consumers based on lead quality♦ Fraud-learning system to block leads based on appearance frequency ♦ Blocking system to reduce duplication between incoming internal and affiliate leads PROCESS IMPROVEMENTS♦ Operational and management systems to track KPIs and ensure timely completion of 50 to 100+ weekly customer change requests♦ A business solution to distinguish internal and affiliate traffic for better performance reporting and average lead-price stability♦ Simplified campaign billing and bidding to reduce system load and processing times ♦ Shifted from time-consuming research of faulty lead reports to streamlining credits for improved customer feedback and loyalty
  • Acquire Interactive, Llc
    Production Coordinator (Partnerweekly, A Sellingsource Company)
    Acquire Interactive, Llc Sep 2007 - Aug 2009
    Las Vegas, Nv, Us
    ACCOUNTABILITIES♦ Online lead generation for 70+ B2B clients♦ Daily management of a 30+ client portfolio and 300+ daily campaigns♦ Client campaign revisions, KPI tracking, and daily and ad hoc reporting ♦ Development of new client system functionality and reporting
  • Acquire Interactive, Llc
    Marketing Cordinator (Sellingsource, Llc)
    Acquire Interactive, Llc Aug 2006 - Sep 2007
    Las Vegas, Nv, Us
    ACCOUNTABILITIES♦ Content management for 30+ network sites♦ A|B direct mail testing and copy writing♦ Data generation, analysis, reporting, and recommendations♦ Vendor management
  • Acquire Interactive, Llc
    Executive Assistant (Sellingsource, Llc)
    Acquire Interactive, Llc May 2005 - Aug 2006
    Las Vegas, Nv, Us
    ACCOUNTABILITIES♦ Executive schedules, corporate travel, meeting notes, and filing systems♦ Management of administrative personnel and office reception♦ Contract, budget, and vendor management♦ Event and trade show management
  • Associa
    Executive Assistant (Emb Management, An Associa Company)
    Associa Jan 2002 - May 2004
    Dallas, Texas, Us

Lacy Marrujo Skills

Online Marketing Seo Leadership Management Marketing Advertising Marketing Strategy Copywriting Competitive Analysis Creative Direction Sales Team Building Analysis Public Relations Selling Newsletters Affiliate Marketing Ppc Trade Shows Lead Generation Affiliate Management Crm Customer Acquisition Email Marketing Online Advertising Online Lead Generation Operations Management Sem Start Ups Customer Relationship Management Search Engine Optimization Pay Per Click Search Engine Marketing

Lacy Marrujo Education Details

  • City University Of Seattle
    City University Of Seattle
    Business Administration And Management
  • Bellevue College
    Bellevue College
    Business Administration

Frequently Asked Questions about Lacy Marrujo

What company does Lacy Marrujo work for?

Lacy Marrujo works for American First Finance

What is Lacy Marrujo's role at the current company?

Lacy Marrujo's current role is Senior Marketing Strategist.

What is Lacy Marrujo's email address?

Lacy Marrujo's email address is la****@****ail.com

What schools did Lacy Marrujo attend?

Lacy Marrujo attended City University Of Seattle, Bellevue College.

What skills is Lacy Marrujo known for?

Lacy Marrujo has skills like Online Marketing, Seo, Leadership, Management, Marketing, Advertising, Marketing Strategy, Copywriting, Competitive Analysis, Creative Direction, Sales, Team Building.

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