Lacy Mckee Email & Phone Number

Washington, DC, US

Alexandria, Virginia, United States

Chapel Hill, North Carolina, United States

• Directed an executive board of 10+ members to accomplish business, event, sustainability, collections and public relations goals for the non-profit organization, delegating tasks to 5 teams
• Managed social media channels, designing 30+ graphics and writing captions, to highlight team members and engage with an audience passionate about sustainability
• Planned the annual campus-wide sale aligning with the mission of Carolina Thrift to reduce excessive waste of dorm supplies on UNC’s campus, raising over $3,500 for our organization and its sustainability fund
• Evaluated previous marketing plans and events to identify opportunities for audience growth and engagement

Chapel Hill, North Carolina, United States

• Chaired the collections team to coordinate and manage over 200 student donations including clothes, furniture and other household items from 7 residence areas
• Supervised the annual on-campus thrift sale from set-up to take-down, assisting in sales and customer inquiries, raising over $3,500 for the organization and its sustainability fund

Chapel Hill, North Carolina, United States

• Served as the public relations representative for 3 reporting teams, sending 200+ pitches for 26 stories to media outlets across North Carolina and beyond
• Received 40+ total pickups across 20+ publications, including the Raleigh News & Observer, WUNC, WRAL, EdNC, the Greensboro News & Record and INDY Week

Chapel Hill, NC

• Directed brand and social media storytelling deliverables for 3+ clients, including an insurance agency and a local radio station
• Led a team of 6 copywriters, editing copy including weekly social media captions, graphics and 5+ feature stories to enhance clarity and adherence to AP Style

Chapel Hill, North Carolina, United States

• Created strategic copy for client websites and blogs to increase brand awareness and engagement through understandings of best industry practices and long and short-form SEO optimization

Chapel Hill, North Carolina, United States

• Developed a strategic, multi-month plan for annual GiveUNC campaign using in-depth market research and donor demographics and outreach
• Designed marketing materials, including graphics and flyers, to engage social media audiences and target stakeholder segments

Durham, North Carolina, United States

• Edited, updated, and published various marketing collateral, including flysheets, brochures, blogs/case studies, graphics, and videos, to support communication and business development initiatives
• Managed the LinkedIn profile of a major business line, boosting post impressions by 91.8% over a 30-day period
• Collaborated with the other interns to pre-launch the 2022 Sustainability Report by conducting internal and external stakeholder outreach, coordinating interviews, and producing digital content including 10+ social.

Chapel Hill, North Carolina, United States

• Ensured the proper preparation and delivery of confidential exam materials and mailing documents for over 50 faculty members in the Romance Studies department
• Designed promotional materials to highlight the department’s announcements, services and special events
• Provided administrative support to students, faculty and staff, including responding to e-mail and in-person inquiries and technical issues
• Maintained a professional and clean setting by removing outdated student flyers and verifying the working order of printers and other resources used daily by faculty and staff

Chapel Hill, North Carolina, United States

• Worked with a team to design and pitch deliverables to multiple clients to enhance their communication objectives and reach audiences

Raleigh, North Carolina, United States

• Facilitated 3 large-scale social media campaigns to highlight the various divisions and programs of the NC Department of Administration, including the State of North Carolina Internship Program
• Designed over 50 unique social media posts and 5 videos to advance social media initiatives and increase DOA brand messaging and awareness
• Created and maintained a consistent posting calendar on DOA's social media accounts
• Consulted with other interns and team members on various projects to highlight the employees and citizens impacted by the divisions of the Department of Administration
• Adobe Premiere, Hootsuite and Canva applications

Chapel Hill, North Carolina, United States

• Helped oversee the registration and re-registration process and provide support to over 800 student organizations
• Executed virtual and in-person campus events ranging from student involvement fairs attracting over 300 students to student officer inaugurations, including coordinating giveaways, collaborating with various vendors.

Chapel Hill, North Carolina, United States

• Oversaw the financial transactions made on behalf of CUAB to verify over 100 reimbursements and correct payments for event materials and services per semester
• Served on the selection board and reviewed over 70 applications for Chancellor Awards to honor students for their commitments to student involvement

Chapel Hill, North Carolina, United States

• Monitored social media posts and manage interactions on Facebook to advance and uphold the Campus Y’s values of social justice and advocacy
• Pitched social media strategies to advance student initiatives that strengthen the Carolina community

Chapel Hill, North Carolina, United States

• Designed graphics and help design and update the weekly newsletter
• Worked with my fellow team members to highlight RHA social media and the events they host throughout the year

Greensboro, North Carolina, United States

• Spearheaded marketing strategies, including photography, videography and graphic design, on social media platforms and 10 event calendars to cultivate the Curb Market community and its 5 food security programs
• Facilitated the preparation and execution of 3 large-scale philanthropic events by managing volunteers, promoting music performances and assisting over 100 vendors
• Researched potential partners and worked with 50 local businesses to promote market initiatives

Greensboro, North Carolina, United States

• Worked directly with a client with autism-spectrum disorder to provide him with assistance and entertainment in his daily life to ensure fulfillment while dealing with his disorder

Greensboro, North Carolina, United States

• Expedited the needs of customers and my fellow servers and marketed special menu items to guests
• Provided customer service in a fast-paced and dynamic environment

Bachelor'S Degree, Advertising And Public Relations

Activities and Societies: Knight Foundation Distinguished Scholar (2023-4), Hussman School Ambassador (2023-4), Hussman Mentorship Program.

Bachelor'S Degree, Interpersonal And Organizational Communication

Activities and Societies: Carolina Thrift, 1893 Brand Studio, Study Abroad Peer Ambassadors, Buckley Public Service Scholars, Pi Delta.

Communication, General

Education record