Lacy Talton

Lacy Talton Email and Phone Number

Partner at Evergreen & Oak (PR + marketing for adtech/martech, healthtech and startups) @ Evergreen & Oak
Lacy Talton's Location
Raleigh, North Carolina, United States, United States
Lacy Talton's Contact Details

Lacy Talton work email

Lacy Talton personal email

n/a
About Lacy Talton

Throughout my ten-year marketing, communications and events career, I’m proud to be guiding a variety of digital media and technology companies looking to drive greater brand awareness and ultimately increase sales.I thrive in a fast-paced environment where I am able to push the boundaries on creative initiatives across storytelling, content creation and marketing, event management, thought leadership and research development. During my years of agency experience, I’ve developed the ability to stay nimble, working closely with a variety of B2B and B2C clients across the world on a variety of strategic initiatives including mergers and acquisitions for S4Capital’s MightyHive and Syngenta, The Trade Desk IPO on NASDAQ and countless other fundraising rounds, product launches, program rollouts and rebrands.

Lacy Talton's Current Company Details
Evergreen & Oak

Evergreen & Oak

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Partner at Evergreen & Oak (PR + marketing for adtech/martech, healthtech and startups)
Lacy Talton Work Experience Details
  • Evergreen & Oak
    Partner & Co-Founder
    Evergreen & Oak Mar 2022 - Present
    Raleigh, North Carolina, Us
  • Ascendant Network
    Content Lead, Clorox Fwd
    Ascendant Network Jul 2023 - Apr 2024
    San Mateo, California, Us
  • Lat Consulting Llc
    Marketing Communications Consultant
    Lat Consulting Llc Mar 2021 - Mar 2022
  • Purpose Worldwide
    Associate Partner
    Purpose Worldwide Mar 2021 - Oct 2021
    Austin, Tx, Us
  • Blast Pr
    Vice President
    Blast Pr Feb 2021 - Mar 2021
    Santa Barbara, Ca, Us
  • Blast Pr
    Senior Pr Director
    Blast Pr Jun 2019 - Feb 2021
    Santa Barbara, Ca, Us
  • Blast Pr
    Pr Director
    Blast Pr Aug 2016 - Jun 2019
    Santa Barbara, Ca, Us
    - Lead strategic PR execution to drive awareness and increase market share for an average of 6 clients - Collaborate proactively with media around trend stories and breaking news to grow clients’ share of voice related to key areas of their businesses’ - Advise clients as a trusted partner on communications strategies with realistic expectations - Secure clients’ consistent inclusion in and interaction with top-tier publications to highlight key differentiators to their target audiences – CNBC, Business Insider, Wall Street Journal, Financial Times, The Street, LA Times, Entrepreneur, Inc., TIME, Fast Company, Mashable, Cheddar, Fortune, Ad Age, Adweek, The Drum, Automotive News, PM360, Women’s Wear Daily, Columbia Journalism Review and many more - Manage employees to fuel individuals’ professional development - Oversee internship selection and new hire orientation initiatives to support company’s growth - Guided PR for most successful ad tech IPO to date with The Trade Desk (NASDAQ:TTD), which earned 100% favorable media coverage
  • G&S Business Communications
    Senior Account Executive
    G&S Business Communications Jan 2016 - Aug 2016
    New York, New York, Us
    - Managed budgets for Syngenta branding, AgriEdge Excelsior and Syngenta Sustainable Solutions teams to allocate hours and projects appropriately - Created positive perception of the Syngenta brand amongst domestic farmers during the $53B ChemChina acquisition through media relations and updated marketing materials that promoted the message of innovation - Launched #RootedInAg initiative and profiled Syngenta’s North American leadership at onset - Introduced the Syngenta AgriEdge Excelsior to its target audiences through a thoughtful blend of press placements, ghost written bylined articles, client testimonials and updated marketing materials - Launched an AgriEdge e-newsletter that outperformed industry benchmarks with click-through-rates on first 2 versions of the newsletter at 11.8% and 8.2%- Regularly contributed content to Syngenta Thrive, including Q3 2016 cover story
  • Blast Pr
    Senior Pr Specialist
    Blast Pr Oct 2014 - Dec 2015
    Santa Barbara, Ca, Us
    - Guided and managed the Blast PR Events and Awards team - Collaborated closely with Chief Strategist and Chief of Content to design a unified process for integrating events and awards thought leadership into the overarching PR strategy
  • Blast Pr
    Pr Specialist
    Blast Pr Apr 2013 - Oct 2014
    Santa Barbara, Ca, Us
    - Secured hundreds of prominent speaking engagements and prestigious award honors - Supported day-to-day client communication and activities – media training, media and analyst relations, press lists, press releases, speaking and award submissions- Managed tactical project management against timelines to succeed against set KPIs
  • Blast Pr
    Pr Coordinator
    Blast Pr Mar 2012 - Apr 2013
    Santa Barbara, Ca, Us
    - Led speaking and award strategies and tactics across an average of 12 clients – identified relevant opportunities, created submissions, prepared speakers for engagements - Built and nurtured lasting relationships with events content programming teams, sponsorships sales teams and awards coordinators to earn top accolades that built client thought leadership profiles - Grew, trained and managed the Blast PR Events and Awards team
  • Blast Pr
    Assistant Program Manager
    Blast Pr Dec 2011 - Mar 2012
    Santa Barbara, Ca, Us
    - Monitored a database of more than 500 event and award opportunities and presented the opportunities to PR directors that aligned with client goals
  • Blast Pr
    Intern
    Blast Pr Sep 2011 - Nov 2011
    Santa Barbara, Ca, Us
    - Prepared and deliver daily internal newsletter of client news hits and relevant online marketing news - Prepared programs updates for and participate in weekly client meetings - Managed and update running directory of awards and speaking opportunities- Pitched clients for speaking engagements as industry thought leaders- Distributed the submission forms and submit clients for industry awards- Created and maintain directories of publications to submit white papers and editorial calendars of relevant publications - Created speaker profile documents for executive at AudienceScience and HookLogic- Created press and analyst list based on campaigns, geography or master lists for Adara, AdColony, AudienceScience, GetResponse, HookLogic, Questus, - Created a analyst of competitors Twitter accounts for GetResponse - Analyzed the dominance Advertising Week had of the media
  • Vision Credit
    Content Writer
    Vision Credit Jul 2011 - Nov 2011
    - Freelanced articles about financial-responsibility to inform readers on best practices for protecting their financial futures
  • French/West/Vaughan
    Social Media Intern
    French/West/Vaughan Sep 2009 - Dec 2009
    Raleigh, Nc, Us
    - Created the agency’s “about” description that is still used in some communications including LinkedIn - Managed clients' social media accounts - Conducted research on the best practices of mobile marketing to the "mom" market, with political movements and how public relations agencies prove ROI

Lacy Talton Education Details

  • University Of North Carolina At Chapel Hill
    University Of North Carolina At Chapel Hill
    Political Science

Frequently Asked Questions about Lacy Talton

What company does Lacy Talton work for?

Lacy Talton works for Evergreen & Oak

What is Lacy Talton's role at the current company?

Lacy Talton's current role is Partner at Evergreen & Oak (PR + marketing for adtech/martech, healthtech and startups).

What is Lacy Talton's email address?

Lacy Talton's email address is la****@****oak.com

What schools did Lacy Talton attend?

Lacy Talton attended University Of North Carolina At Chapel Hill.

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