Lada Klishchenko Email & Phone Number

Kyiv, Ua

Киев, Украина

Kiev Region, Ukraine

I was working with analytics, marketing, and development teams on identifying ways to improve customer acquisition and retention: selecting features, building and optimizing classifiers using machine learning techniques, improving bid strategy for marketing.Also, I was working with the marketing team on automating data processing and I did validation of processed data. I did an ad-hoc analysis and present results in a clear manner for the team and top management.Besides I took the team to automate creation on landing pages for better SEO promotion. As a result, we have made an algorithm that collects all the necessary data and put it into our landing page template. For the first 2 months we did over 200k landing pages.

Kiev Region, Ukraine

Welltech is a company that builds mobile apps in health & fitness market. I was working with product management and marketing of 2 products in health & fitness niche. - I was responsible for the product vision, planning, design, usability, and documentation - Led Growth Team to improve Retention and users experience - Maintained the prioritized backlog of user stories, features, and defects. - Analyzed product metrics and trends to assess product health and improvement opportunities. - Made A/B testing