Luis Alberto Dimas Camacho Email & Phone Number

Área Metropolitana De Querétaro

Área Metropolitana De Querétaro

Responsible for expanding distribution in Traditonal Trade, Bajío Region.Developed strategies to maximize distributor´s route to market.Worked together with sales force to increase portfolio and brand awareness on each territory.

Querétaro Arteaga, México

• Responsible for achieving business growth in Grupo Modelo's Concessionaires, and in Nestlé Waters' direct Out of Home Distributors, by shaping and implementing the strategy to develop Nestlé Waters' brands within multi.
• Led the implementation of the BU's vision, with strong connections internally and externally, able to identify business opportunities and translate them into concrete actions with an agile and effective decision making.
• Responsible for the P&L, budget, demand planning and other KPI´s such as volume, sell in, sell out, coverage, price per liter, trade spend and net sales.
• Led and guided a team of KA Executives to develop integrated customer plans and portfolio increasing projects via pricing, promotions, listing initiatives, new product launching and point of sale's communication to.

Ciudad De México, México

• Responsible for expanding distribution across Grupo Modelo’s Concessionaires territories.
• Devised sales and distribution strategy, in order to increase coverage and expand the customer base, reaching over 20 thousand new points of sale in traditional trade.
• Managed the day to day operations of the Concessionaires incl. marketing, commercial and financial.
• Monitored evolution of key indicators to achieve business plan's objectives (e.g. volume, sell in, sell out, coverage, trade spend, price per liter, net sales).
• In partnership with Concessionaries, led the execution and commercialization of Nestlé Waters' portfolio; establishing business goals and KPIs for their sales force.
• Developed commercial strategies to increase sales effectiveness and maximize resource allocation. For example: designed segmented promotions and cross sales to address local opportunities based on customized needs.

Ciudad De México, México

• Responsible for accounts development and retention, face-to-face order negotiation and placement, manage & assure to drive Nestlé Waters' commercial strategy across the assigned accounts.
• Designed development plans and promotional schemes, along with initiatives for product placement and visibility at the point of sale.
• Implemented commercial plans for specific accounts / brands / skus opportunities, increasing the product portfolio; pricing and listing procedure.
• Liaised between customers and cross-functional internal teams to ensure the timely and successful delivery of solutions according to customer needs.
• Continuous finding of new ways to identify market opportunities, generating value in alignment with the BU’s strategic priorities.

Puebla, México

• Responsible for expanding distribution for Nestlé Water´s portfolio across the M&P´s in assigned territory; sales force training and support; incentive plans development.
• Sell out undertakings, prospecting and listing new clients, face-to-face negotiations, ensuring execution of brand and channel strategy in the region.
• Periodically quantitatively and qualitatively analyzed the initiatives/activities implemented in the region (Development>Implementation>Evaluation>Feedback).
• Analyzed the total market and channels in the region to understand industry dynamics, competition and issues that helped detect areas of opportunity and growth for the BU.
• Built close relationships with customers and KSH to improve the effectiveness and efficiency of the partnership (Nestlé Waters & Grupo Modelo).

Mérida, Yucatán, México

• Responsible for ensuring the correct implementation of strategies and guidelines of the brands, and KAM´s negotiations in each Supermarket Chain´s stores within the region; continuously training Nestlé´s in-store.
• Securing in-store execution and visibility; monitoring and tracking of prices, promotions, product availability and inventory; reporting competing brands' activities; accomplishing sell out growth for all of the main.
• Regional Supermarkets, Wholesalers and Pharmacies Key Account Manager; implemented commercial plans to develop the assigned accounts; face-to-face order negotiation and placement.
• Executed and closed sales calls, focused on value-added selling activities in assigned accounts.

Ciudad De México, México

• As a Commercial Trainee I developed various projects for different areas, in Marketing working for the premium brands: Prerrier & S.Pellegrino, and in Sales mainly as an Account Specialist in both channels: Traditional.

Morelia, Michoacán De Ocampo, México

• Accountable for developing sales and gross profit within an assigned territory.
• Responsible for accounts development and retention, face-to-face order negotiation and placement.
• Mediate between customers and cross-functional internal teams to ensure the timely and successful delivery of products according to customer needs.
• Managed the day to day operations: quotes and invoice generation, delivering and collecting.

Morelia, Michoacán De Ocampo, México

• Accountable for developing sales and expanding distribution within an assigned territory.
• Route´s supervising, prospecting new clients, customer service and inventory management

Diplomatura, Dirección Estratégica De Ventas

Diplomatura, Marketing

Licenciatura, Business Administration, Management And Operations, Graduado Con Mención Honorífica

Activities and Societies: Integrante de la Selección de Futbol durante toda la carrera.