A dedicated and skilled professional with 15 years successful experience of senior leadership positions, in Sales and Customer Marketing.Expert in formulating, executing, monitoring and controlling of Sales & Brand, Customer Marketing, Channel development strategies to achieve business objectives.Strong believer in coaching and engaging teams through a participative, interdependent approach and leading them to success by bringing out the best in people.
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General Manager SalesShahi FoodsPakistan -
General Manager Sales And Supply ChainShahi Foods Jan 2024 - PresentKarāchi, Sindh, Pakistan -
General Manager SalesShahi Foods Feb 2020 - Dec 2023Pakistan -
Regional Sales Manager - CentralIsmail Industries Limited Oct 2016 - Feb 2020Central -
National Channel ManagerMitchells Fruit Farms Limited Apr 2016 - Sep 2016Lahore -
Brand ManagerMitchells Fruit Farms Limited Dec 2014 - Feb 2016Lahore -
Regional Sales Manager Lhe & Central-1Mitchells Fruit Farms Limited May 2014 - Nov 2014Lahore -
Regional Sales Manager - LheMitchell'S Fruit Farms Limited Jan 2013 - Apr 2014LahoreResponsible for Lahore RegionJOB DESCRIPTION. Implementation of Corporate Policies · Managing the sales and distributions of the region · Achievements of sales Targets, Capturing and Growing Market Share with in time.· Supervising sales teams / individuals at all levels and maximizing their out put,· Ensure optimum stock level at all levels and timely ordering and dispatches. · Improve Networks and ensure smooth delivery up to retail level· Improve and ensure… Show more Responsible for Lahore RegionJOB DESCRIPTION. Implementation of Corporate Policies · Managing the sales and distributions of the region · Achievements of sales Targets, Capturing and Growing Market Share with in time.· Supervising sales teams / individuals at all levels and maximizing their out put,· Ensure optimum stock level at all levels and timely ordering and dispatches. · Improve Networks and ensure smooth delivery up to retail level· Improve and ensure brands availability / visibility · BTL Activities / Sales promotion · Managing relationship with distributors as well as trade · Out door activities / merchandising · On and off job staff training · Market Research & Competitive Analysis · Sales Forecasting & Growth Planning· Key Account & Territory Management· New Product/Service LaunchAchievementsNominated as best regional sales manager nationally.Achieved ever highest sales in the history of Mitchell's Fruit Farms Ltd.Improved distribution network by acquiring new markets.Network extension by putting new resources into the business.Achieve to build the maximum R.O.I of the distributors.Successful implementation and execution of Fixed market return.Successful implementation and execution of Rolling Sales Forecast. Show less -
National Key Accounts ManagerMitchell'S Fruit Farms Limited Dec 2011 - Dec 2012LahoreAs a National level food leader (in grocery, confectionary & baverages), my company is well known for its trusted brands and for pioneering new product in the category. My role is to achieve excellence, teamwork, original thinking and find new ways to improve my business. Reporting to the Head of Sales, my objective is to develop Modern Trade key accounts accros Pakistan and is responsible for achieving sales by increasing market share. I am involved in the development of customer plans… Show more As a National level food leader (in grocery, confectionary & baverages), my company is well known for its trusted brands and for pioneering new product in the category. My role is to achieve excellence, teamwork, original thinking and find new ways to improve my business. Reporting to the Head of Sales, my objective is to develop Modern Trade key accounts accros Pakistan and is responsible for achieving sales by increasing market share. I am involved in the development of customer plans including all trade related activities. I am here to implement strategies, execute activities and evaluate promotions results. In addition, i am involved in sales forecasting, business reviews, category reviews, trading terms negotiation and joint cycle planning with my customers. Lead a team of Area Mangers and possess an intimate understanding of what it takes to win in the market. I have a strong personal presence with good networking, influencing and communication skills. I I am organized, highly motivated and energetic, and able to work with a disciplined approach towards managing people and work standards. As Manager Modern Trade responsible for my business at Metro, Makro, Carrefoure Pakistan(Hyperstar), CSD and (USC) Utility Stores Corporation. Show less -
National Sales CoordinatorMitchells Fruit Farms Limited Nov 2010 - Nov 2011Provision of support and back-up services to sales team to achieve their targets, forecasts, orders, production follow-ups and material supplies.Time management.Coordination with Sales, Technical, Quality Control, Purchase & Planning, Finance, Supply Chain, MIS and Distribution Departments alongwith all the customers throughout Pakistan.New business development.Working on pricing strategies and keep an eye on G.P. Statements of the Company on national level to aid in… Show more Provision of support and back-up services to sales team to achieve their targets, forecasts, orders, production follow-ups and material supplies.Time management.Coordination with Sales, Technical, Quality Control, Purchase & Planning, Finance, Supply Chain, MIS and Distribution Departments alongwith all the customers throughout Pakistan.New business development.Working on pricing strategies and keep an eye on G.P. Statements of the Company on national level to aid in profitability of the company.Working on Marketing Activities and Stock Controls on National Level.Prepare reports on Sales, Collection. Production and Dispatches on Monthly, Quarterly and Annually basis. Show less -
Sales ManagerNhs Foods & Zakir Brothers Dec 2006 - Oct 2009
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Assistant Sales ManagerTariq Glass Industries Limited Jan 2003 - Sep 2005Lahore, Pakistan -
Sales ExecutiveNational Foods Ltd. Pakistan 2000 - 2002
Laeeq Rasheed Skills
Laeeq Rasheed Education Details
Frequently Asked Questions about Laeeq Rasheed
What company does Laeeq Rasheed work for?
Laeeq Rasheed works for Shahi Foods
What is Laeeq Rasheed's role at the current company?
Laeeq Rasheed's current role is General Manager Sales.
What schools did Laeeq Rasheed attend?
Laeeq Rasheed attended National College Of Business Administration & Economics.
What skills is Laeeq Rasheed known for?
Laeeq Rasheed has skills like Forecasting, Trade Marketing, Competitive Analysis, New Business Development, Distributed Team Management, Sales Operations, Strategic Planning, Team Management, Retail, Fmcg, Key Account Development, Key Account Management.
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