Laeral Knutson Email & Phone Number

Houston, Texas, United States

Houston, Texas, United States

• Rebuilt client relationships to improve client experience, ROI, and contract retention• Manage 10+ banking/credit union and direct sale/franchise accounts and their newsletters and email marketing• Rebuild client relationships to improve client experience, ROI, and contract retention• Provide client training and support to all corporate contacts and direct sale consultants• Create and regularly update and audit training materials, SOPs, billing update, and work resources• Project head for internal database of automotive OEM information and standards • Transferred and reformatted/coded information into new database software • Coordinate with software development team to improve new database function and ease of use • Regularly update database and communicate changes across department • Department contact for database questions and recommendations• Conducting an audit of 4,000+ consultants with overdue balances to improve billing rates while still best serving and supporting all clients• Regularly selected to manage and offer support on special projects across the department• Events Committee Member and Chair • Assisted in planning, preparation, running, and clean-up of events throughout the year designed to promote department interaction, charitable works, and company morale • Lead Events Committee in planning out the year's events and ensuring events occur as planned and within budget • Regularly communicate events and opportunities to all department members

Houston, Texas

• Executed monthly digital marketing strategies for auto dealers nation-wide• Coordinated activities of 3 marketing strategists to ensure monthly meetings with accounts• Mentored and trained new employees• Led and coordinated with training, design, and production teams in the creation of internal materials• Created and taught 3+ training classes for new and existing employees

Chapel Hill, Nc

• Nominated by UNC faculty as one of 21 Stembler Scholars to execute public relations for Media Hub, a website that discovers and shares enterprise stories and pitches them to local media outlets. • Worked in a story team of five (alongside broadcast, radio and print reporters) to pitch and send enterprise stories and multimedia pieces.• Worked in PR team of four to manage all website and social media activity and support all stories and pitches.• See: http://mediahub.unc.edu/

Chapel Hill, North Carolina

• Worked on a PR team to create a comprehensive year-long Instagram campaign for Fox Sports South.• Completed primary and secondary research on organization and target publics. • Compiled and presented full report and campaign plan to team of Fox Sports South executives.

Chapel Hill, Nc

• Interfaced with 100+ customers daily; communicated available services, guided customers to best resources and opportunities; continually praised for effective communication and excellent service• Accommodated and prepared events supporting diverse organizations• Executed administrative and organizational tasks for staff of 30+• Served as interim Media Technology assistant

Houston, Texas Area

• Completed full website audit with recommended changes and brand overhaul• Executed social media audit with recommendations for brand voice, relevant posts, and new platforms• Researched brand awareness and relevance with competitor comparisons• Coordinated with the executive management team to present findings and recommendations

Dallas/Fort Worth Area

-Received in-field training in direct marketing and sales-Managed and coordinated pop-up events at major retailers, interfaced with 100+ customers daily-Participated in morning workshops and meetings, regularly demonstrating necessary techniques-Trained new employees at morning workshops in company policy and practices-Fundraising Committee Member-Event planning and coordination

North Carolina

-Collaborated with team on communications audits, best practices, and social media strategies; increased social media engagement and community recognition-Created public relations and marketing materials for fall campaign; developed long term resources and strategies for future campaigns

Chapel Hill, Nc

-Preparation, cleanliness, presentation-Customer service-Trained new team members in all areas