Laercio Neves Email & Phone Number

Itupeva, Sp, Br

Campinas

Campinas, Brazil

Laird Controls is a global leader in WIRELESS control systems solutions for critical and safety applications. (Cattron-Theimeg - Acquired by Laird in 2010)Sold and developed solutions for the Industry (Steel Industry, Aluminum, Mining and Railway) in Latin America; Major customers served: ArcelorMitall, Ternium, Usiminas, Gerdau, Vallourec, CSN, Albrás, Alcoa, Vale, CODELCO, AngloGold Ashanti, YamanaGold, MRS, RUMO, VLi, Epiroc (AtlasCopco), Caterpillar, among others.As Sales Director Latin America (2015-2018), reporting to the vice-president’s office in the US. In charge of the business operation in Brazil (Marketing, Sales, Finance, Import, services and after sales), having 7 direct reports;Developed sales channels doing research, recruiting and training resellers and distributors in Latin America;Specialist in the technology and application of industrial radio remote control systems did market analysis and proposed new product positioning to gain "market share".

Campinas, Brazil

As Sales Manager South America (2007-2014) - Cattron-Theimeg, responsible for the financial results of the business unit, tripled the company's turnover in a five-year’s time and reversed the financial results making the company profitable in Brazil / Expanded the distributors network in South America.

Campinas, Brazil

As National Sales Manager (2003-2007) - Cattron-Theimeg created a domestic representatives network in Brazil, organized and managed the company's participation in trade fairs, seminars and technical meetings, increasing the presence of the Cattron brand in Brazil / Modified and structured sales processes, improving operation efficiency and customer satisfaction / Reorganized the technical department and made technical assistance a competitive differentiator.

Jundiaí, Brazil

As Sales and Services Director, was responsible for the Brazilian branch Startup and accounted for the entire operation of the business, including sales, technical assistance, import and finance. Served the Brazilian and South American customers;Drafted the consumables and spare parts import, storage, distribution process for the Brazilian market, which consolidated Baldwin as one of the best equipment suppliers in the graphic market. Built, trained and managed Baldwin’s team in Brazil.

São Paulo, Brazil

As a Sales Engineer, worked for Gutenberg Máquinas Gráficas (Baldwin’s representative in Brazil) reporting directly to Baldwin's Sales Director for Latin America. Implemented service and sales strategies, which guaranteed Baldwin's sales leadership in Brazil.

São Paulo, Brazil

Responsible Technician for Abril's electronic maintenance department, leading a team of eight technicians. Transmitted the team training received in the US and Canada, greatly reducing downtime;Managed refurbishment, automation and new equipment installation projects and solved several complex technical problems, reducing maintenance cost. Developed parts and services suppliers for graphic equipment repair

Master Of Business Administration - Mba, Gestão Comercial

Activities and Societies: Módulo Internacional: Programa de desenvolvimento de empreendedores – Babson Executive Education (EUA) - 2007

Pós Graduação, Gerenciamento De Manutenção

Graduação, Electrical And Electronics Engineering