Public relations is often regarded as something that either happens or it does not, and all one needs to do is be honest with reporters and appropriate media coverage will follow. Not so. PR is also often mistaken for “free advertising.” But it's earned - always. A comprehensive public relations program has the power to shape the public’s perception of your product or service. Because PR is built on relationships—ours with our clients and with journalists—it is usually more credible, and is always as time-consuming as advertising. While strong relationships with reporters, editors, and producers are crucial to the success of a planned media relations program, relationships alone will not secure coverage. Creating unique story angles and identifying timely news hooks, proper research and targeting, and aggressive pitching and follow-up all contribute to stories that drive your business forward. PR is also rarely a once off. It requires effective monitoring, and constantly identifying and/or creating new angles or entirely new tactics. You can sit back and wait for media to find you. RLM knows that stories that are published and produced communicate the right message to the right audiences at the right time. “Wait and hope” tactics, however, are rarely (if ever) as effective as a comprehensive, proactive public relations program. A properly planned and executed PR program drives demand for and sales of your product or service. It positions our people (client sources) as experts in the marketplace. It generates growth opportunities for customers. It is what we stand behind because that’s where they all want to go. That is our mission. Simple.Specialties: RLM seeds the market and creates customer demand before a product or service is available. Once it is, we ensure that goals are clear for our clients and media. (And media means more than just the constantly-thinning press.) It's a simple process and it's kept us in business for 20 years.