VICI Collection, San Francisco, CASupporting VICI collection SEO optimization campaign, and data migration for Shopify storefront.

Engaged to support Rejuvenation e-commerce team in platform migration process, moving to parent company’s AEM e-commerce platform• Advised on best practices for all aspects of data migration.• Participated in planning, troubleshooting and related meetings and planning sessions.• Extensive hands-on work in all aspects of Rejuvenation ecommerce product data migration: SKU reconciliation; product information (titles, copy and specifications, SEO, etc.)• Supported project launch during UAT and customer QA.• Executed ad-hoc migration duties, as needed.

Guided HotWheelsCollectors.com (HWC) through multiple iterations in refinement of e commerce business, from project inception, through development, UAT and final launch.• Partnered with internal IT & creative teams and external Shopify teams, migrating existing HotWheelsCollectors.com site from outdated Websphere E Commerce Platform (WCS) to Shopify platform.• Led production resources team for initial migration to Shopify platform for Flash Sales in 2020, driving sales increase YOY of $1.1M.• Collaborated with external service provider, internal IT, and creative resources to implement new Community platform for all Collector sites in 2019, meeting launch target date in under 3 month development cycle.• Directed creative team in support of 21 HWC Flash Sales, weekly new release and email updates, and regular news / blog posts, averaging 75 posts per year with matching Homepage banner placement.

Directed e commerce production team in launch and ongoing support of Mattel OneStore project, managing 5 e commerce sites under single platform implementation.• Partnered with multiple Mattel teams, external creative design firms, and contracted systems integration team on strategy, implementation and UAT for debut of Mattel OneStore sites, launching total of 5 interconnected e commerce sites in under 6 months.• Generated $15M in sales in 2016 by collaborating with external resources on product setup data for ingestion into WCS e commerce platform.• Provided direct management and oversight of all product catalogs across OneStore sites, meeting monthly launch dates, marketing requirements, and flash sale execution dates.

Drove e commerce and community support on HWC and Barbie Signature sites during migration onto WCS platform.• Collected, refined, and prepped all product data for migration into new WCS systems, facilitating launch of more than 3000 products across both Collector sites.• Collected, refined, and prepped all product data for migration into new WCS systems, facilitating launch of more than 3K products across both Collector sites.• Engaged and supervised external vendors for design and image optimizations needed for new platform, delivering more than 10K optimized images to support launch.• Supervised production requirements to ensure ongoing support for existing versions of each site, maintaining revenue for each site during migration at average of $2.3M for HWC and $9.5M for Barbie Collector.

Managed cross functional teams, both internal and external contractors, in development of all content, sales, and community support for HotWheelsCollectors.com, BarbieCollector.com, and MattyCollector.com e commerce sites.• Drove $12M annual revenue by guiding production team in support of Matty Collector monthly Flash and Subscription sales.• Coordinated Matty Collector team with internal Mattel teams, setting benchmarks for Mattel’s San Diego Comic con experience via Matty’s leadership role.• Organized production teams for HotWheelsCollectors.com and BarbieCollector.com to support regular flash sales, membership sales, and community development, averaging $4M in sales for HWC and $10M in sales for BarbieCollector.com. Past Mattel roles include Associate Producer and Digital Asset Manager.