Laëtitia Keller

Laëtitia Keller Email and Phone Number

Head of Marketing Diageo France at Moët Hennessy Diageo France @ Moët Hennessy Diageo France
Laëtitia Keller's Location
Paris, Île-de-France, France, France
About Laëtitia Keller

I am a Senior Marketer with over 10 years of experiences at leading global companies such as Mondelez International and Moët Hennessy Diageo. I am an expert in luxury brand management, where I have successfully driven growth and innovation for high-end brands.I am dynamic, creative, and curious, with strong interpersonal skills that allow me to integrate easily diverse teams and environments. My passion for understanding consumer behavior and the influential power of brands drives my strategic approach.My diverse skill set includes new product development, media, business development, and brand management across both local and global markets. With a keen focus on luxury brands, I love creating compelling brand stories and executing impactful marketing strategies that captivate discerning consumers. I am committed to leveraging my extensive experience to enhance the prestige and success of luxury brands on a global scale.

Laëtitia Keller's Current Company Details
Moët Hennessy Diageo France

Moët Hennessy Diageo France

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Head of Marketing Diageo France at Moët Hennessy Diageo France
Website:
mhdfrance.fr
Employees:
330
Laëtitia Keller Work Experience Details
  • Moët Hennessy Diageo France
    Head Of Marketing Diageo France
    Moët Hennessy Diageo France Mar 2024 - Present
    Courbevoie, Île-De-France, France
    - Strategic Leadership : Lead the overall strategy & execution, directly reporting to the shareholders & the CEO on performances & strategic initiatives.- Performance reporting : Provide detailed and actionable performance reports, highlighting key insights & areas of improvement, in line with strategic goals.- Stakeholder Management : Serve as the primary marketing liaison with shareholders & executive team, ensuring marketing efforts are in line with objs.- Market Analysis : Conduct in-depth market analysis to identify trends, opps and competitive landscape, using insights to drive strategic decisions & growth.
  • Moët Hennessy Diageo France
    Group Marketing Manager - Whiskies Premium & Don Julio
    Moët Hennessy Diageo France Jul 2022 - Mar 2024
    Courbevoie, Île-De-France, France
    - Performances management : Drove the performances of whiskies premium portfolio & Don Julio in France, focusing on P&L, volumes, market shares.- Marketing Strategies : Developed and implemented marketing strategies for brands, including ambition setting, communication strategies, innovation initiatives, and activation plans across short, mid, and long-term goals.- Team Leadership : Managed a team of 10 persons, ensuring alignment with strategic objectives and fostering a culture of brand excellence.
  • Moët Hennessy Diageo France
    Senior Brand Manager - Single Malt Scotch Whiskies
    Moët Hennessy Diageo France Mar 2020 - Jul 2022
    Courbevoie, Île-De-France, France
    - Portfolio Management : Drove the success and growth of Diageo's #1 value brands portfolio in France, managing over 10 brands. Developed and executed strategies and action plans that leverage local insights and align with global strategic priorities.- Cross-functional Leadership : Lead various cross-functional projects, including the development of the Whiskythèque merchandising tool and the implementation of a new promotional strategy for all premium whisky brands, ensuring their effective execution and impact.- Team Management : Manage a team of 4 persons, with collaborative mindset.
  • Mondelez International
    Senior Brand Manager Lu - Equity & Innovation
    Mondelez International Apr 2019 - Mar 2020
    Paris Area, France
    > Developed a new com platform for LU ‘mother’ & ‘daughter’ brands.> Lead on media & digital strategies for LU & its 6 ‘daughter’ brands.> Managed a Brand Manager & an intern.
  • Mondelēz International
    Brand Manager - Cereal Bars
    Mondelēz International Sep 2018 - Mar 2019
    Clamart, Île-De-France, France
  • Mondelez International
    Sabbatical Year - New York
    Mondelez International Oct 2017 - Sep 2018
  • Mondelēz International
    Junior Brand Manager - Granola
    Mondelēz International Oct 2016 - Sep 2017
    Clamart, Île-De-France, France
    => Management of communication, media planning and innovation of French #2 biscuit brand (20kTons/ 143M€)> Support on development of a new communication platform (strategic idea, tests, shooting, media plan & saga orchestration)> Lead on Brownie Platinum launch : P&L, Trade Story, Designs, 360° Launch plan (TV & Digital creatives & media plan, Sampling), Internal engagement> Lead on innovation funnel development (Concepts writing, Recipe development with R&D, Industrial feasibility with plants etc…)
  • Mondelēz International
    Junior Brand Manager - Belvita Lu
    Mondelēz International Jan 2016 - Sep 2016
    Clamart, Ile De France, France
    => Management of business and activation of French #3 biscuit brand (16kTons/ 75M€)> Lead on market analysis, forecast assumptions and various business cases> Recommended and implemented multiples growth plans: massive trial plan(4M samples), specific push plan for base business, innovation launch (3 refs)> Managed an intern
  • Mondelēz International
    Junior Brand Manager - Tuc & Belin
    Mondelēz International Jul 2015 - Dec 2015
    Clamart, Ile De France, France
    => Management of Tuc brand and Belin Euro activation> Local Tuc lead: business, media & innovations> Lead new portfolio recommandation for TUC Western Europe> Developed & managed two full activations: Tuc Jessie-J pan-EU activation (23 countries) & Belin Euro activation (Digital, Pack, In-store)
  • Mondelēz International
    Assistant Brand Manager - Belvita Lu
    Mondelēz International Jan 2015 - Jun 2015
    Clamart, Ile De France, France
    > Business management : performances analysis and budget> Lead on a cross-brand activation : belviTassimo (Digital, Sampling, Press Relations and In-store)> Support on portfolio redesign: pack architecture, designs, graphical chains
  • Important Gifts Inc.
    Digital & Influencers Marketing Manager
    Important Gifts Inc. Oct 2017 - Sep 2018
    New York City, New York
    Important Gifts Inc. helps non-profits to capture some of $450 billion Americans spend each year on birthday, wedding, and holiday presents. We provide that great gift-like experience (tangible charitable gifts, personalized greeting cards, wish lists and registries, etc.), to make the donation more attractive and memorable. > Development and implementation of communication campaigns (3 Peak Time)> Searching and setting-up partnerships with influencers (Bloggers, Youtube Stars etc.) and NGO’s (Leonardo DiCaprio Foundation, Projects That Matter)> Management of digital strategy and daily follow-up (Facebook, Twitter, Pinterest)> Management of a team of 5 members.
  • Danone Dairy
    Assistant Brand Manager - Marketing Activation
    Danone Dairy Jan 2014 - Jul 2014
    Paris Area, France
    > Implemented Danone Nations Cup activation : Trade activation, Digital, CRM, Outdoor Activities, Events/Flagships> Benchmarks & competitors monitoring> Budget monitoring
  • Carlico
    Sales And Marketing Assistant
    Carlico Jul 2013 - Dec 2013
    Shanghai City, China
    Carlico is a Chinese company engaged in the distribution of imported bottled wines, ice wines and other luxurious liquor products of the best quality all over China. > Developed sales and customer loyalty through different channels: local distributors, wine exhibitions, direct sales etc. > Created and implement new marketing strategies> Managed the launch of a new product on the Chinese market (Alizé)

Laëtitia Keller Education Details

Frequently Asked Questions about Laëtitia Keller

What company does Laëtitia Keller work for?

Laëtitia Keller works for Moët Hennessy Diageo France

What is Laëtitia Keller's role at the current company?

Laëtitia Keller's current role is Head of Marketing Diageo France at Moët Hennessy Diageo France.

What schools did Laëtitia Keller attend?

Laëtitia Keller attended University Of Cambridge, Iéseg School Of Management, Universidad San Ignacio De Loyola.

Who are Laëtitia Keller's colleagues?

Laëtitia Keller's colleagues are Charlotte Grandchamp Des Raux, Kenny Yam, Jeannin Pierre Emmanuel, Malika Annine, Matéo Bourqui, Séverine Coolstock, Justine Glantenay.

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