Laëtitia Keller Email and Phone Number
I am a Senior Marketer with over 10 years of experiences at leading global companies such as Mondelez International and Moët Hennessy Diageo. I am an expert in luxury brand management, where I have successfully driven growth and innovation for high-end brands.I am dynamic, creative, and curious, with strong interpersonal skills that allow me to integrate easily diverse teams and environments. My passion for understanding consumer behavior and the influential power of brands drives my strategic approach.My diverse skill set includes new product development, media, business development, and brand management across both local and global markets. With a keen focus on luxury brands, I love creating compelling brand stories and executing impactful marketing strategies that captivate discerning consumers. I am committed to leveraging my extensive experience to enhance the prestige and success of luxury brands on a global scale.
Moët Hennessy Diageo France
View- Website:
- mhdfrance.fr
- Employees:
- 330
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Head Of Marketing Diageo FranceMoët Hennessy Diageo France Mar 2024 - PresentCourbevoie, Île-De-France, France- Strategic Leadership : Lead the overall strategy & execution, directly reporting to the shareholders & the CEO on performances & strategic initiatives.- Performance reporting : Provide detailed and actionable performance reports, highlighting key insights & areas of improvement, in line with strategic goals.- Stakeholder Management : Serve as the primary marketing liaison with shareholders & executive team, ensuring marketing efforts are in line with objs.- Market Analysis : Conduct in-depth market analysis to identify trends, opps and competitive landscape, using insights to drive strategic decisions & growth. -
Group Marketing Manager - Whiskies Premium & Don JulioMoët Hennessy Diageo France Jul 2022 - Mar 2024Courbevoie, Île-De-France, France- Performances management : Drove the performances of whiskies premium portfolio & Don Julio in France, focusing on P&L, volumes, market shares.- Marketing Strategies : Developed and implemented marketing strategies for brands, including ambition setting, communication strategies, innovation initiatives, and activation plans across short, mid, and long-term goals.- Team Leadership : Managed a team of 10 persons, ensuring alignment with strategic objectives and fostering a culture of brand excellence. -
Senior Brand Manager - Single Malt Scotch WhiskiesMoët Hennessy Diageo France Mar 2020 - Jul 2022Courbevoie, Île-De-France, France- Portfolio Management : Drove the success and growth of Diageo's #1 value brands portfolio in France, managing over 10 brands. Developed and executed strategies and action plans that leverage local insights and align with global strategic priorities.- Cross-functional Leadership : Lead various cross-functional projects, including the development of the Whiskythèque merchandising tool and the implementation of a new promotional strategy for all premium whisky brands, ensuring their effective execution and impact.- Team Management : Manage a team of 4 persons, with collaborative mindset. -
Senior Brand Manager Lu - Equity & InnovationMondelez International Apr 2019 - Mar 2020Paris Area, France> Developed a new com platform for LU ‘mother’ & ‘daughter’ brands.> Lead on media & digital strategies for LU & its 6 ‘daughter’ brands.> Managed a Brand Manager & an intern. -
Brand Manager - Cereal BarsMondelēz International Sep 2018 - Mar 2019Clamart, Île-De-France, France -
Sabbatical Year - New YorkMondelez International Oct 2017 - Sep 2018 -
Junior Brand Manager - GranolaMondelēz International Oct 2016 - Sep 2017Clamart, Île-De-France, France=> Management of communication, media planning and innovation of French #2 biscuit brand (20kTons/ 143M€)> Support on development of a new communication platform (strategic idea, tests, shooting, media plan & saga orchestration)> Lead on Brownie Platinum launch : P&L, Trade Story, Designs, 360° Launch plan (TV & Digital creatives & media plan, Sampling), Internal engagement> Lead on innovation funnel development (Concepts writing, Recipe development with R&D, Industrial feasibility with plants etc…) -
Junior Brand Manager - Belvita LuMondelēz International Jan 2016 - Sep 2016Clamart, Ile De France, France=> Management of business and activation of French #3 biscuit brand (16kTons/ 75M€)> Lead on market analysis, forecast assumptions and various business cases> Recommended and implemented multiples growth plans: massive trial plan(4M samples), specific push plan for base business, innovation launch (3 refs)> Managed an intern -
Junior Brand Manager - Tuc & BelinMondelēz International Jul 2015 - Dec 2015Clamart, Ile De France, France=> Management of Tuc brand and Belin Euro activation> Local Tuc lead: business, media & innovations> Lead new portfolio recommandation for TUC Western Europe> Developed & managed two full activations: Tuc Jessie-J pan-EU activation (23 countries) & Belin Euro activation (Digital, Pack, In-store) -
Assistant Brand Manager - Belvita LuMondelēz International Jan 2015 - Jun 2015Clamart, Ile De France, France> Business management : performances analysis and budget> Lead on a cross-brand activation : belviTassimo (Digital, Sampling, Press Relations and In-store)> Support on portfolio redesign: pack architecture, designs, graphical chains -
Digital & Influencers Marketing ManagerImportant Gifts Inc. Oct 2017 - Sep 2018New York City, New YorkImportant Gifts Inc. helps non-profits to capture some of $450 billion Americans spend each year on birthday, wedding, and holiday presents. We provide that great gift-like experience (tangible charitable gifts, personalized greeting cards, wish lists and registries, etc.), to make the donation more attractive and memorable. > Development and implementation of communication campaigns (3 Peak Time)> Searching and setting-up partnerships with influencers (Bloggers, Youtube Stars etc.) and NGO’s (Leonardo DiCaprio Foundation, Projects That Matter)> Management of digital strategy and daily follow-up (Facebook, Twitter, Pinterest)> Management of a team of 5 members.
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Assistant Brand Manager - Marketing ActivationDanone Dairy Jan 2014 - Jul 2014Paris Area, France> Implemented Danone Nations Cup activation : Trade activation, Digital, CRM, Outdoor Activities, Events/Flagships> Benchmarks & competitors monitoring> Budget monitoring -
Sales And Marketing AssistantCarlico Jul 2013 - Dec 2013Shanghai City, ChinaCarlico is a Chinese company engaged in the distribution of imported bottled wines, ice wines and other luxurious liquor products of the best quality all over China. > Developed sales and customer loyalty through different channels: local distributors, wine exhibitions, direct sales etc. > Created and implement new marketing strategies> Managed the launch of a new product on the Chinese market (Alizé)
Laëtitia Keller Education Details
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Développement Durable -
Master In Management - Major In Marketing -
Marketing
Frequently Asked Questions about Laëtitia Keller
What company does Laëtitia Keller work for?
Laëtitia Keller works for Moët Hennessy Diageo France
What is Laëtitia Keller's role at the current company?
Laëtitia Keller's current role is Head of Marketing Diageo France at Moët Hennessy Diageo France.
What schools did Laëtitia Keller attend?
Laëtitia Keller attended University Of Cambridge, Iéseg School Of Management, Universidad San Ignacio De Loyola.
Who are Laëtitia Keller's colleagues?
Laëtitia Keller's colleagues are Charlotte Grandchamp Des Raux, Kenny Yam, Jeannin Pierre Emmanuel, Malika Annine, Matéo Bourqui, Séverine Coolstock, Justine Glantenay.
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Laetitia Keller
Étudiante En Master 1 - Marketing Et Pratiques Commerciales À L'Iae Paris Sorbonne 🎓 En Alternance Chez Omnicom Media Group 👩🏻💻Paris
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