Laetitia Rocca Email & Phone Number

Wattens, Tyrol, Austria

Responsible Product Manager for Swarovski Crystal Textures product category (6Mn€ Turnover).Main Luxury markets: France, Italy, UK, US.- Product Innovations // Two launches per year. Includes ideation phase, prototyping phase, market feedback and improvements, development phase.Strong and efficient work collaboration with Product Development, Trade Marketing and Design teams in regards to the launches.- Growth of the product category from 2022 to 2023 thanks to can-do attitude and passion for the fashion industry and luxury clients.Top Account Management for French luxury brands: product trainings, escalations for high priority deals, strong relationship management with the markets (Customer Service and Sales).Implementation of faster sampling opportunities to follow the fashion collection calendars.- Responsible counterpart to the Consumer Goods division for all Forward-Integrated-Elements. Includes following categories: Accessories, Watches and Writing Instruments).High complexity environment with stakeholders between Hong Kong, Switzerland, France and Austria.- Conception and Project management for Inspirational Sales Tools. - Repricing of Product Group - Product Group Monthly Analysis (P&L, Analysis for Excel, SAP).

Vienna, Austria

The operational and strategical management of different projects in close cooperation with the C-Level with a main focus on Marketing and the expansion of waterdrop® to different markets.

Wattens, Tyrol, Austria

Product Management - Forward Integrated ElementsStreamlining of assortment Analysis (SAP and Excel Analysis) and recommendation to Head of Products.Development of Sales Tools for new product categories.Product CommunicationDeveloped the monthly SP Segment Newsletters (Jewelry, Apparel, Accessories and Dance)- choosing the layout, briefing copywriting agency and internal design teams.Coordinated and steered internal and external agencies in addition to internal departments.Provided support for SP Lead Generation Campaigns on LinkedIn.Created the briefs for the Design Studio (monthly releases) and liaised with agency and internal departments. https://www.swarovski-professional.com/en-AT/inspirations/design-studio Coordinated the weekly Approval meetings with the Creative Direction and cross-functional teams.

New York, United States

Assist team in launching a new franchise and following initiatives: - Reaching out to various vendors for gifting product development- Coordinate with internal team project development: creative, merchandising, PR, R&D- Developing & illustrating new concepts- Responsible for mock ups and launch tools (blotters, presentations, …)- Assistance on presentations & video creationsCompetition analysis:- Follow-up & analysis on the lines’ performances- Competitors initiatives; trends, retail prices- Ranking and evolution of competitors

Paris Area, France

- Developed the educational supports for new launches- Elaborated trade marketing operations for point-of-sale promotion- Regular posting on Smashbox social media accounts- Analysis of monthly net sales for France- Writing perfume press kits for the launch of perfumes on French market- Work in collaboration with international team

- Monitoring an advertisement campaign, making sure the agency respects the schedule and the advertising brief- Creating posts and posting them on social media via Hootsuite (Facebook, Twitter, Google + & LinkedIn)- Monitoring the company's online presence and image on social media via Radarly- Setting up an online contest for the company's Facebook fans via Facebook w/ an external agency (choosing the gifts, ordering them...)- Working on the development of a website w/ external agency making sure the expectations are met- Adding material to existing company websites thanks to the Back Office- Knowledge of HTML- Good knowledge of the pharmaceutical industry and of French regulations imposed on certain products

Double Degree : Master In Management & Master In Marketing Management, Grande Ecole Programme, Major In Luxury & Fashion

Activities and Societies: Member of the Communication Division at Talons Aiguilles : the 1st fashion student association in France.

Double Degree, Economy & Management, English & American Language And Civilisation

- Marketing - Digital Marketing - Micro-economy - Macro-economy - Business Law - US History - History of the UK - Translation Courses.

Education record