Laetitia Albert Email & Phone Number

Singapore

Singapore

Manage Marketing and Communications initiatives for the De’Longhi, Kenwood, and Braun brands across subsidiaries in Singapore and Malaysia, as well as distributor markets throughout the Southeast Asia region with a team of 7 talents.Strategic Planning:- Develop and implement comprehensive marketing and communications strategies, aligned with the overall business objectives to deliver results,- Conduct market research and analysis to identify opportunities and emerging trends.Brand Management:- Cultivate and maintain brand identity and integrity across all marketing channels,- Develop brand guidelines and ensure consistency in messaging and visual representation across the region.Content Development:- Oversee the creation of compelling and engaging content across various platforms, including website, social media,Out of home and cinema,- Ensure content is aligned with brand messaging and resonates with target audiences.Digital Marketing:- Lead digital marketing initiatives, including SEO, SEM, email marketing, social media, and online advertising,- Analyze digital performance metrics and optimize campaigns for maximum impact and ROI.Public Relations: develop and maintain relationships with media outlets, influencers, and industry partnersTeam Leadership: - Hire, train, and mentor marketing and communications staff,- Provide guidance and direction to team members to ensure the successful execution of marketing initiatives,- Foster a collaborative and innovative team culture focused on driving results.Budget Management:- Develop and manage marketing budgets, ensuring resources are allocated effectively,- Monitor expenses and campaign costs and make adjustments as needed to optimize ROI.

Singapore

Managed the Marketing and Communications activities of the Asia Pacific region for the brands De’Longhi, Kenwood and Braun. Major achievements:- Supervised a Brand awareness and Consumer research and extracted recommendations to drive the business- Launched 6 websites, 4 social media channels and localized content to support the regional digital transformation - Ran a cinema advertising campaign in Singapore reaching 15% of Singapore population

Région De Montréal, Canada

Head of the Marketing and Communications department made up of 3 direct reports. Major achievements:- Managed the transition from a physical to a virtual show- Organized 34 virtual conferences with 60 speakers- Mobilized a team in Covid-19 ambiguous context, in an industry in constant change

Hong Kong

Managed the marketing activities of the Southeast Asia region for the 3 brands De’Longhi, Kenwood and BraunMajor achievements:- Contributed to an increase in turnover in the Southeast Asia region- Created a partnership with Master Chef Thailand contributing to a growth of the category

South Korea

Managed the lifecycle of 200 products for the De’Longhi, Kenwood and Braun brandsMajor achievements:- Successfully introduced 49 new products in one year- Helped establish De’Longhi as the best consumer brand in Korea (Forbes 2017 ranking)

Monaco

Developed proposals and budgets, negotiated with suppliers and coordinated operations. Major achievement: Organized a 5-day congress consisting of daily activities, dinners and gala evening for 470 participants

Paris

Coordinated the digital projects of 9 international websites of the number 1 online shoes stores in France. Major achievements: - Monitored, evaluated and improved the user experience of the websites- Managed the Private Sales

United Kingdom

Opened and managed the United-Kingdom branch of the brand Collégien. Major achievements: - Canvassed and managed the portfolio of customers: +30 new distributors in 1 year- Supervised the participation in 3 international fairs

Région De Toulouse , France

Created an association about fashion.Major accomplishment: - Organized a runway with 6 young promising designers, 17 make-up artists and hair-dressers, 36 models. 450 persons attended the show- Participated in the Business School National Contest "Les Trophées de la Mode" in Paris. Winner of the “Best Presentation” Trophee

Toulouse

- Optimization of the customers and prospects data base- Animation and development of social networks- Redaction of newsletters- Organization of events

Master'S Degree, Strategy, International Marketing & Entrepreneurship

Activities and Societies: Creation of the fashion association Della Moda / Charity work in Les Restos du Coeur, providing food to homeless.

Disruptive Innovation With Clayton Christensen, Pass

HBX Disruptive Strategy with Clayton Christensen is a 6-week, 30 hour certificate program from Harvard Business School. Disruptive.

Woman In Leadership Certificate, Management

Training to become a great leader

Intensive Preparation For The National Competitive Entrance To Leading French Business Schools, Option Économique Ece

Science And Social Baccalaureate High School Diploma, Général, Obtained With Honors